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Data Storytelling
Brussels, June 24, 2015
Have a look at the speech by infogr.am co-founder Uldis Leiterts
DataStories beat
The New York City metropolitan area is home to the largest Jewish
community outside Israel. It is also home to nearly a qu...
700 000
0
DataStories =
Visualized
data
Online Data Visualisation
Landscape
Manual AutomatedSemi-automated
HTML
CSS
Javascript
#InfogramStory
How to make
data go viral?
Data
What can you
use?
Audience
How can you
surprise them?
Message
Simplicity
Story
Simple
Unexpected
Concrete
Credible
Em...
What to look for in data?
Trends Contrast Outliers
#InfogramStory
Start asking questions.
Data will tell you the answers.
Data
What can you
use?
Audience
How can you
surprise them?
Message
Simplicity
Story
Simple
Unexpected
Concrete
Credible
Em...
#InfogramStory
Relevance
If a story is not about the
hearer, he will not listen.
John Steinbeck, East of Eden
Say what?
Know your
Message
Who cares?
Know your
Audience
You need to have both answers before
switching on the tool.
Relevance is
threefold
The stickiest stories
convince rationally,
touch emotionally
and generate
conversations.
Rational
R...
Data
What can you
use?
Audience
How can you
surprise them?
Message
Simplicity
Story
Simple
Unexpected
Concrete
Credible
Em...
All you may
need is a
Simple
Unexpected
Concrete
Credentialed
Emotional
Shareable
Story.
Getting your idea across in one sentence. Then using as
little data as possible to prove that.
Simple?
https://infogr.am/got-water-3757588?src=web
Simple?
Less is always more.
Do:
Simple?
Don't:
Less is always more.
https://infogr.am/scottish-social-media-charts?src=web
Unexpected?
Violate people’s expectations.
Be counterintuitive.
Use surprise, an emotion whose function is to increase ale...
Unexpected?
Do:
https://infogr.am/lmyl-economic-impact?src=web
Unexpected?
Don't:
http://infogr.am/Facebook-dominates-social-sharing?src=web
Concrete
Speaking concretely is the only
way to ensure our idea means
the same thing to everyone.
Naturally sticky ideas a...
Concrete
Use clear (visual)
metaphors
Do:
https://infogr.am/are-you-1-in-200?src=web
Concrete
Don't:
…confuse the reader
https://infogr.am/survey-results-70?src=web
Sticky ideas have to carry their own
credentials. “Before you vote, ask
yourself if you are better off today
than you were...
Credible?
Quote. Refer. Repeat.
Do:
http://infogr.am/Gas-Safety-Week-1?src=web
Credible?
http://infogr.am/goodbye-yellow-brick-road?src=web
Don't:
…forget to source the data
Emotional?
There are somewhat five main
types of emotion.
Sadness Anger Surprise Fear Joy
*/Steven Handel/
Emotional?
http://infogr.am/Ana-Just-Wants-To-Be-Safe?src=web
Pick from five types of
emotions
Do:
Emotional?
Don't:
…just report
Sharable?
How to share an infogram?
Finish Describe
Share/publish/
embed
#InfogramStory
Now you are almost ready
Bar
Comparing things
like income?
Line
Get some lengthy
data like oil prices?
Area
Want to show contents
of e.g. exports?
...
Most often the best choice. Good
to show differences in values that
don’t add up to 100%.
Poor choice for showing time-
se...
Line
Get some lengthy
data like oil prices?
Best choice for time-series data
and highlighting trends, with not
more than t...
Good to show how a certain
variable grows/drops relative to
others over a period of time.
Careful when choosing between
ba...
A great choice to show regional
differences in certain variables,
when there is a clear correlation.
Not optimal when the ...
Good for showing contrast when
two or three components of
something differ greatly in size.
Bad choice if you have more th...
Works well with 2-3 groups of
people compared and when
differences are significant.
A line chart is a better option
with m...
Now it’s your time!
@infogram
#InfogramStory
Thank you!
Data storytelling
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Data storytelling

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Human brain is wired to understand stories. It's hard for us to make sense of unstructured data or big tables. This slide deck provides blue print for creating relevant and engaging data-driven story or an infographic that convinces rationally, touches emotionally and starts conversations.

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Data storytelling

  1. 1. Data Storytelling Brussels, June 24, 2015
  2. 2. Have a look at the speech by infogr.am co-founder Uldis Leiterts
  3. 3. DataStories beat
  4. 4. The New York City metropolitan area is home to the largest Jewish community outside Israel. It is also home to nearly a quarter of the nation's Indian Americans and 15% of all Korean Americans and the largest Asian Indian population in the Western Hemisphere; the largest African American community of any city in the country; and including 6 Chinatowns in the city proper, comprised as of 2008 a population of 659,596 overseas Chinese, the largest outside of Asia. New York City alone, according to the 2010 Census, has now become home to more than one million Asian Americans, greater than the combined totals of San Francisco and Los Angeles. New York contains the highest total Asian population of any U.S. city proper. 6.0% of New York City is of Chinese ethnicity, with about forty percent of them living in the borough of Queens alone. Koreans make up 1.2% of the city's population, and Japanese at 0.3%. Filipinos are the largest southeast Asian ethnic group at 0.8%, followed by Vietnamese who make up only 0.2% of New York City's population. Indians are the largest South Asian group, comprising 2.4% of the city's population, and Bangladeshis and Pakistanis at 0.7% and 0.5%, respectively. / Demographics of New York, Wikipedia
  5. 5. 700 000 0
  6. 6. DataStories = Visualized data
  7. 7. Online Data Visualisation Landscape Manual AutomatedSemi-automated HTML CSS Javascript
  8. 8. #InfogramStory How to make data go viral?
  9. 9. Data What can you use? Audience How can you surprise them? Message Simplicity Story Simple Unexpected Concrete Credible Emotional
  10. 10. What to look for in data? Trends Contrast Outliers
  11. 11. #InfogramStory Start asking questions. Data will tell you the answers.
  12. 12. Data What can you use? Audience How can you surprise them? Message Simplicity Story Simple Unexpected Concrete Credible Emotional
  13. 13. #InfogramStory Relevance
  14. 14. If a story is not about the hearer, he will not listen. John Steinbeck, East of Eden
  15. 15. Say what? Know your Message Who cares? Know your Audience You need to have both answers before switching on the tool.
  16. 16. Relevance is threefold The stickiest stories convince rationally, touch emotionally and generate conversations. Rational Relevance Emotional Relevance Social Relevance
  17. 17. Data What can you use? Audience How can you surprise them? Message Simplicity Story Simple Unexpected Concrete Credible Emotional
  18. 18. All you may need is a Simple Unexpected Concrete Credentialed Emotional Shareable Story.
  19. 19. Getting your idea across in one sentence. Then using as little data as possible to prove that. Simple?
  20. 20. https://infogr.am/got-water-3757588?src=web Simple? Less is always more. Do:
  21. 21. Simple? Don't: Less is always more. https://infogr.am/scottish-social-media-charts?src=web
  22. 22. Unexpected? Violate people’s expectations. Be counterintuitive. Use surprise, an emotion whose function is to increase alertness and cause focus. You must systematically keep opening gaps in viewer’s knowledge and then fill those gaps.
  23. 23. Unexpected? Do: https://infogr.am/lmyl-economic-impact?src=web
  24. 24. Unexpected? Don't: http://infogr.am/Facebook-dominates-social-sharing?src=web
  25. 25. Concrete Speaking concretely is the only way to ensure our idea means the same thing to everyone. Naturally sticky ideas are full of concrete images because our brains are wired to remember concrete data.
  26. 26. Concrete Use clear (visual) metaphors Do: https://infogr.am/are-you-1-in-200?src=web
  27. 27. Concrete Don't: …confuse the reader https://infogr.am/survey-results-70?src=web
  28. 28. Sticky ideas have to carry their own credentials. “Before you vote, ask yourself if you are better off today than you were four years age”. Always use citations, references, quotes and don’t be afraid of name-dropping. Credible?
  29. 29. Credible? Quote. Refer. Repeat. Do: http://infogr.am/Gas-Safety-Week-1?src=web
  30. 30. Credible? http://infogr.am/goodbye-yellow-brick-road?src=web Don't: …forget to source the data
  31. 31. Emotional? There are somewhat five main types of emotion. Sadness Anger Surprise Fear Joy */Steven Handel/
  32. 32. Emotional? http://infogr.am/Ana-Just-Wants-To-Be-Safe?src=web Pick from five types of emotions Do:
  33. 33. Emotional? Don't: …just report
  34. 34. Sharable? How to share an infogram? Finish Describe Share/publish/ embed
  35. 35. #InfogramStory Now you are almost ready
  36. 36. Bar Comparing things like income? Line Get some lengthy data like oil prices? Area Want to show contents of e.g. exports? Map Need to show a country comparison? More Choose yours! Which chart type to pick?
  37. 37. Most often the best choice. Good to show differences in values that don’t add up to 100%. Poor choice for showing time- series data, as the line charts have a smoother representation. Bar Comparing things like income?
  38. 38. Line Get some lengthy data like oil prices? Best choice for time-series data and highlighting trends, with not more than three sets per chart. May be visually misleading when attempting to show data that is not based on time-series. Line Get some lengthy data like oil prices?
  39. 39. Good to show how a certain variable grows/drops relative to others over a period of time. Careful when choosing between basic and stacked layouts, as they give different impressions. Area Want to show contents of e.g. exports?
  40. 40. A great choice to show regional differences in certain variables, when there is a clear correlation. Not optimal when the differences are small in size or when time- series data has to be displayed. Map Need to show a country comparison?
  41. 41. Good for showing contrast when two or three components of something differ greatly in size. Bad choice if you have more than three variables or if their values are similar in size. Pie Need to show a country comparison?
  42. 42. Works well with 2-3 groups of people compared and when differences are significant. A line chart is a better option with more than three groups and when differences are small. Picto Need to show a country comparison?
  43. 43. Now it’s your time! @infogram
  44. 44. #InfogramStory Thank you!

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