DOMINO presentation at Predicts Conference

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Short presentations on main challenges we think ad agencies and all marketers are facing in the age of media fragmentation; and on few main things we should work on in the Age of Pull.

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DOMINO presentation at Predicts Conference

  1. 1. DOMINO BBDO Predicts: “Welcome to the age of PULL” Zigurds Zaķis Strategic Planning Director, DOMINO BBDO Darlan Moraes Jr. Creative Director, DOMINO BBDO RIGA, September 11, 2008
  2. 2. The customer Message We
  3. 3. The single biggest change influencing our job
  4. 4. The single biggest change influencing our job Rapidly increasing number of broadband internet users at home!
  5. 5. ~50% households in Latvia will have Broadband internet access in December 2008
  6. 6. Broadband Internet access at home changes many things in our customer lives

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