Enterprise Social Network adoption. The reality, april-2013


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Enterprise Social Network adoption. The reality, april-2013

  1. 1. 1April 2013Luis Font – CEO & FounderTwitter: @lluisfont@Zyncrohttp://blog.zyncro.comEnterprise Social Network AdoptionThe Reality “Show”
  2. 2. 2No matter how many tools you deploy&how much money you spend…without the right Change Management Program,Your Enterprise Social Network (ESN) projectwill fail…
  3. 3. 3ZyncroUsersTimeVoluntaryadoptionCollaborativeculture.CompletecompanyadoptionTeam CollaborationEnterprise InformationIntegrationMicrobloggingMicrobloggingSocial Data WarehouseMicrobloggingVoluntaryMicrobloggingMicrobloggingAdoption StrategyZyncro believes in transforming the company culture by givingsocial functions to all aspects of the organizationClient Involvement
  4. 4. 4“Ooh, it takes every kind of peopleTo make what life’s about, yeahOoh every kind of peopleTo make the world go round”(Robert Palmer)… and companies are no differentTrue Facts about ESN Projects
  5. 5. 5#1 The Hyperconnected• He’s everywhere: Facebook, Twitter,Instagram, Foursquare, Flickr,Soundcloud…• He posts all the time, even when he’stalking to you• Sometimes he loses touch with reality• He can be a great ally• Just be careful to prevent him fromfilling your ESN with unnecessarymessages
  6. 6. 6#2 The Geek• He knows everything about technology• He loves new devices, tools…• He may support the adoption of newsocial tools• BE CAREFUL: sometimes he can be aFALSE FRIEND• Over demanding in features thatnobody is going to use• He doesn’t understand the keyimportance of design & usability• Often he thinks that he can do it on hisown using open source
  7. 7. 7#3 The Digital• She uses technology as a tool, andknows how to be productive• She loves onlineshopping, ebooks, Whatsapp, Dropbox,WebEX,…• And believe or not… she’s alsoconnected to the real world!• She can be you best friend!
  8. 8. 8#4 The New Digital• He really wants to know more abouttechnology• Sometimes, he’s a little bit scared aboutit• Other times, he’s absolutely amazedabout the things that he can do with adevice• With the right training and support, hewill be a powerful friend
  9. 9. 9#5 The Senior• His main problem is the lack of skillsusing the computer• His lack of skills generates fear andfrustration• He needs training, coaching andpatience, because it is going to take awhile to get him onboard• He has a valuable knowledge to transferto the company and engaging him willgenerate a lot of added value
  10. 10. 10#6 “Too late for me”• She doesn’t like technology and shedoesn’t like change• She still uses an old Nokia cell phone• Obviously, she complains about all herfriends using Whatsapp• Even with training, care andsupport, she’ll be one of the mostdifficult profiles to engage
  11. 11. 11#7 “Against The World”• No matter how hard you try, you arenot going to engage him• Cynical, negative and destructive• The Enterprise Social Network isanother tool of the company to controlhim.. or another useless newtechnology that is going to disappear infew years after spending a fortune• He’s not going to share anything withanyone• Forget it, he’s not going to engage
  12. 12. 120%10%20%30%40%50%60%70%80%90%100%VoluntaryAdoptionTraining &CommunicationPlanEngagement Plan OpenCollaborationCultureMissionImposible10%40%60%80%100%The Cruel RealityCorporate Culture Transformation
  13. 13. 13Want to learn more?http://en.blog.zyncro.com/
  14. 14. 14WWW.ZYNCRO.COMtwitter: @zyncrohttp://blog.zyncro.comYOUR Enterprise Social Network