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New Revenue Earning Opportunities for ISPs from 1toGo

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This presentation reviews some of the challenges facing Internet service providers (ISPs) and suggests some strategies that ISPs can use to reposition themselves and improve profitability.

The presentation then looks at 1toGo's Cloud based VAS solutions and how these support the suggested strategies by assisting ISPs to differentiate themselves from their competition and develop new revenue earning opportunities.

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New Revenue Earning Opportunities for ISPs from 1toGo

  1. 1. New Revenue Earning Opportunities for Internet Service Providers (ISPs) from 1toGo
  2. 2. Agenda <ul><li>Some challenges facing ISPs </li></ul><ul><li>Suggested strategies for ISPs </li></ul><ul><li>What is 1toGo? </li></ul><ul><li>Partnering with 1toGo </li></ul><ul><ul><li>1toGo’s Cloud Based Services </li></ul></ul><ul><ul><li>‘ 1toGo in a Box’ </li></ul></ul><ul><li>Why partner with 1toGo? </li></ul><ul><li>Providing 1toGo’s services to your clients </li></ul><ul><li>Contact Us </li></ul>
  3. 3. <ul><li>Increasing competition </li></ul><ul><ul><li>Competition comes from traditional ISPs as well as mobile operators * </li></ul></ul><ul><li>Increasing user sophistication and demands </li></ul><ul><ul><li>Users use more bandwidth (e.g. video from OTT providers) </li></ul></ul><ul><ul><li>Require converged services such as telephony over your data networks as well as fixed mobile convergence </li></ul></ul>Some Challenges Facing ISPs * e.g.the GSMA expects that there will be 240 million Mobile Broadband connections in sub-Saharan Africa by 2015, compared to just 4 million fixed broadband connections
  4. 4. Some Challenges Facing ISPs <ul><li>Downward pressure on prices </li></ul><ul><ul><li>Services have become commoditized </li></ul></ul><ul><ul><li>This leads to decreasing margins </li></ul></ul><ul><ul><li>Many service providers add little value (if any at all) but add to the cost chain </li></ul></ul><ul><ul><li>Increasing subscriber churn </li></ul></ul><ul><li>Remaining profitable while increasing network capacity </li></ul><ul><ul><li>Increased CAPEX and OPEX are required to maintain network performance </li></ul></ul><ul><ul><li>As users are increasingly accessing services and content from OTT providers over your networks </li></ul></ul><ul><ul><li>This makes it difficult to generate economies of scale </li></ul></ul>
  5. 5. <ul><li>The dilemma of having to choose between being: </li></ul><ul><ul><li>A specialist provider of quality access networks </li></ul></ul><ul><ul><li>A provider of a portfolio of value added applications </li></ul></ul>Some Challenges Facing ISPs
  6. 6. Suggested Strategies for ISPs <ul><li>If you’re not big, find a niche instead of trying to compete with the big guys head on: </li></ul><ul><ul><li>Target markets with less churn (e.g. SMEs/SOHOs) </li></ul></ul><ul><ul><li>You don’t have the capacity, know-how or time to be everything to everyone </li></ul></ul><ul><ul><li>Focus, segmentation and service relevance are important </li></ul></ul><ul><ul><li>In order to be profitable, you need to be a dominant player with a large market share or a niche player with a small market share providing value added services </li></ul></ul><ul><ul><li>See Porter’s U curve on the next slide </li></ul></ul>
  7. 7. Suggested Strategies for ISPs
  8. 8. Suggested Strategies for ISPs <ul><li>Generate VAS revenues from services/content with a quick time to value </li></ul><ul><ul><li>Target the SME/SOHO market through ‘Cloud Computing’/SaaS offerings </li></ul></ul><ul><ul><ul><li>Gartner estimates that 20% of businesses will own no IT assets by 2012 </li></ul></ul></ul><ul><ul><ul><li>Quick time to value with minimum capital outlay </li></ul></ul></ul><ul><ul><ul><li>Meet the needs of SME/SOHO Generation Y/Millennial employees </li></ul></ul></ul><ul><ul><li>Offer new services like unified communications and mobility – don’t be a ‘me too’ </li></ul></ul>
  9. 9. <ul><li>Compete on service not price </li></ul><ul><ul><li>Do what you are best at and partner with providers who are better at doing what you cannot do </li></ul></ul><ul><ul><li>Stay in the minds of your customers </li></ul></ul><ul><ul><li>Partner with1toGo to offer our services – in our Cloud or yours! </li></ul></ul><ul><ul><ul><li>This enables you to jump through the horns of the dilemma and thus concentrate on providing quality access networks </li></ul></ul></ul><ul><ul><ul><li>While being able to offer your clients a portfolio of value added applications </li></ul></ul></ul>Suggested Strategies for ISPs
  10. 10. What is 1toGo? <ul><li>1toGo ( www.1togo.net ) is a cloud based VAS offering for service providers including telcos, MVNOs and ISPs which is powered by CommuniGate Systems’ ( www.communigate.com ) carrier grade VAS products </li></ul><ul><li>It provides service providers a ‘quick time to value’ opportunity to generate VAS revenue from their assets </li></ul><ul><li>And end users a unique customer experience and value proposition </li></ul><ul><li>Without the service provider having to make a large investment in infrastructure and resources </li></ul>
  11. 11. What is1toGo? <ul><li>1toGo enables the provision of Unified Communications and ‘one number’ services to end users such as </li></ul><ul><ul><li>SMEs/SOHOs </li></ul></ul><ul><ul><li>Prosumers </li></ul></ul><ul><ul><li>Consumers </li></ul></ul><ul><ul><li>Diasporas </li></ul></ul><ul><ul><li>Expatriates </li></ul></ul><ul><ul><li>Communities/fan bases </li></ul></ul><ul><ul><li>Frequent travellers </li></ul></ul><ul><ul><li>iPhone, iPad and Android enthusiasts </li></ul></ul>
  12. 12. What is1toGo? <ul><li>Services 1toGo offers your end users include: </li></ul><ul><ul><li>Location-, network- and device independent virtual phone number/s </li></ul></ul><ul><ul><li>Fixed mobile convergence (FMC) </li></ul></ul><ul><ul><li>Presence </li></ul></ul><ul><ul><li>Instant messaging/conferencing </li></ul></ul><ul><ul><li>High definition (HD) voice and video calling/conferencing </li></ul></ul><ul><ul><li>IP PBX </li></ul></ul><ul><ul><li>Presentation sharing/web conferencing </li></ul></ul><ul><li>* Services to be offered to an end user depends on the service offering to which the user has subscribed </li></ul>
  13. 13. What is 1toGo? <ul><li>Services 1toGo offers your end users include: </li></ul><ul><ul><li>Whiteboarding </li></ul></ul><ul><ul><li>A single email address and access interface to all messages such as emails (including remote IMAP, POP3 and MS Exchange accounts), voicemails, SMSs and faxes </li></ul></ul><ul><ul><li>Calendaring, address books, tasks, notes </li></ul></ul><ul><ul><li>A single secure area in the ‘Cloud’ to store files and share them with colleagues and friends </li></ul></ul><ul><ul><li>Integration with CRM, ERP, social media etc. </li></ul></ul><ul><li>* Services to be offered to an end user depends on the service offering to which the user has subscribed </li></ul>
  14. 14. What is 1toGo? <ul><li>Services 1toGo offers your end users include: </li></ul><ul><ul><li>Access to the above services as well as a range of call control features such as call forwarding and ‘find me/follow me’ via a Web browser, desktop or mobile device </li></ul></ul><ul><ul><li>An IP telephony front end for existing IMAP, POP3 and MS Exchange accounts </li></ul></ul><ul><ul><li>Access to our services also via standard desktop and mobile email and VoIP clients available in the market place </li></ul></ul><ul><ul><li>All the above on a month-to-month basis – no long term contracts </li></ul></ul><ul><li>* Services to be offered to an end user depends on the service offering to which the user has subscribed </li></ul>
  15. 15. What is 1toGo?
  16. 17. 1toGo Web Browser/Desktop Client What is1toGo?
  17. 18. What is1toGo? 1toGo Mobile Client
  18. 19. Partnering with 1toGo <ul><li>Two Business Models: </li></ul><ul><ul><li>1toGo’s Cloud Based Services </li></ul></ul><ul><ul><li>‘ 1toGo in a Box’ </li></ul></ul>
  19. 20. Partnering with 1toGo 1. 1toGo’s Cloud Based Services <ul><li>Create your own exclusive conditions under which your clients can access our services </li></ul><ul><li>Then give coupons to your clients to access our services </li></ul><ul><li>And earn a commission from 1toGo based on coupons redeemed </li></ul><ul><li>It’s as easy as this! </li></ul>
  20. 21. <ul><li>How this partnership benefits you: </li></ul><ul><ul><li>You earn VAS revenue even if you don’t have the capacity to manage the technology </li></ul></ul><ul><ul><li>And additional outgoing PSTN call revenues </li></ul></ul><ul><ul><li>You create ‘stickiness’/client loyalty because of the ‘emotional investment’ your clients make in 1toGo’s services </li></ul></ul><ul><ul><li>You can provide ‘BlackBerry like’ services to users of all ActiveSync enabled smartphones </li></ul></ul><ul><ul><li>You receive these benefits while only making a limited financial investment </li></ul></ul>Partnering with 1toGo 1. 1toGo’s Cloud Based Services
  21. 22. <ul><li>How this partnership benefits you: </li></ul><ul><ul><li>With limited risk (an unsuccessful launch of our services by you will not prejudice your brand) </li></ul></ul><ul><ul><li>You can extend your user’s access to your services beyond your own network </li></ul></ul>Partnering with 1toGo 1. 1toGo’s Cloud Based Services
  22. 23. Partnering with 1toGo 2. ‘1toGo in a Box’ <ul><li>‘ 1toGo in a Box’ is a turn-key solution enabling you to host a 1toGo Cloud service platform quickly and effortlessly </li></ul><ul><li>You join the 1toGo family but run your own business for your own account </li></ul><ul><li>While enjoying the benefits of being connected to other 1toGo licensees and resellers </li></ul>
  23. 24. <ul><li>We provide you with the necessary hardware, software, training, website customisation, professional services and marketing consulting </li></ul><ul><li>So you can launch services within 50 days of agreement </li></ul><ul><li>The above infrastructure and services will meet your initial needs </li></ul><ul><li>And support your future growth on a ‘pay as you grow’ basis </li></ul>Partnering with 1toGo 2. ‘1toGo in a Box’
  24. 25. Why Partner with 1toGo? <ul><li>Provide your customers with value added services: </li></ul><ul><ul><li>Profitably, quickly and easily </li></ul></ul><ul><ul><li>Increase your margins </li></ul></ul><ul><li>Target niche markets in which you were unable to compete previously </li></ul><ul><li>Enjoy the benefits of a comprehensive mobile strategy </li></ul><ul><li>Meet the needs of existing and new users who require new generation converged communications in addition to basic access services </li></ul><ul><li>Differentiate yourself from your competitors </li></ul>
  25. 26. Providing 1toGo’s Services To Your Clients <ul><li>The following slides shows one approach you can use to provide your clients with 1toGo’s services </li></ul><ul><li>Please note that you needn’t follow this sequence </li></ul><ul><li>You can implement some of the stages concurrently </li></ul><ul><li>Or leave them out altogether </li></ul>
  26. 27. Providing 1toGo’s Services To Your Clients
  27. 28. Providing 1toGo’s Services To Your Clients
  28. 29. Providing 1toGo’s Services To Your Clients
  29. 30. Providing 1toGo’s Services To Your Clients
  30. 31. Providing 1toGo’s Services To Your Clients
  31. 32. Providing 1toGo’s Services To Your Clients
  32. 33. Contact Us For more information, please contact: Nigel Sinclair Thomson 1toGo/Zwana Unicom www.1togo.net Email and SIP (IM/Voice etc.): nigelst@zwana.net

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