12. What comes ahead? ( by Stanford University) "Mobile phones will soon become the most important platform for changing human behavior . . . . Nothing can stop this revolution." – BJ Fogg "Imagine having a personal coach with you all the time, helping you target behaviors that matter to you." – Alex Kass "The mobile phone platform can enable an 'always there,' 'always relevant' user experience ." – Paul Hedtke "Being mobile is much less about technology, and much more about culture, connectedness , and fundamental human needs." – Mirjana Spasojevic, Rachel Hinman & Will Dzierson
13. What does the future User Experience look like? New paradigms: User interface is getting easier to operate