Rice Video in Rural Development

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Rice Video in Rural Development

  1. 1. Rice Video in Rural DevelopmentStudent: Raymond Erick ZvavanyangeDate: 100.12.22Location: Conference Room No. 1, 2nd Floor, Agriculture andEnvironment Science Building IMPA Mini-Symposium, National Chung Hsing University Taiwan 1
  2. 2. Outline• Introduction -Social Capital-PETTRA-Use of Video in Development-Designing Video Interventions- Africa Rice Centre• Methodology• Lessons from rice parboiling video• Summary• Conclusion 2
  3. 3. Introduction• Information and communication technology has revolutionized fields such as research, education, extension, and development.• Through video, farmers can learn and share experiences as a result of the communicated message.• Video complements other media in enhancing learning, linkages, and institutions – the three pillars of an innovation system. 3
  4. 4. Social Capital• Social capital are ‘those features of social organization, such as trust, norms, and networks that can improve the efficiency of society by facilitating coordinated actions’ (Putnam, 1993)• 3 types of social capital: (1) the ability to work positively with those closest to us who share similar values is termed ‘bonding social capital’,(2) working effectively with those who have dissimilar values and goals is called ‘bridging social capital’, and(3) the ability to engage positively with those in authority either to influence their policies or garner resources is termed ‘linking social capital. (E.Zossou et al., 2010) 4
  5. 5. PETTRA• A value based research approach implemented in Bangladesh, the Poverty Elimination through Rice Research Assistance (PETTRA) project from August 1999 to August 2004.• It operated with a budget of £9.5million, funded by UK Department of International Development (DFID) and managed by the International Rice Research Institute (IRRI) in close partnership with Bangladesh Rice Research Institute (BRRI).• The project aimed to enhance the livelihood security of poor farmers by increasing production and productivity of rice-based farming systems through poverty-focused research. 5
  6. 6. PETTRA…• What does it help to listen to a lecture or radio programme if the vocabulary is too pedantic or academic?• What is the best time and method to reach poor women, considering that the majority in rural areas are illiterate?• Evidence shows that based on a few-selected local innovations, and merged with appropriate scientific knowledge, video was able to explain underlying biological and physical principles. 6
  7. 7. Uses of Video in Development (Lie and Mandler, 2009) 7
  8. 8. Designing Video Interventions (Lie and Mandler, 2009) 8
  9. 9. Africa Rice Center• Thereafter, Africa Rice Centre experimented with rice parboiling videos in West Africa.• Rice is the staple in parts of West Africa and Asia,• Rice farming is usually women’s work. 9
  10. 10. Methodology (ZIZO) (E.Zossou et al., 2009) 10
  11. 11. Lessons from rice parboiling video 11 (E.Zossou et al., 2009)
  12. 12. (E.Zossou et al., 2009) 12
  13. 13. Quote from an interviewee (E.Zossou et al., 2009) 13
  14. 14. (E.Zossou et al., 2010) 14
  15. 15. (Van Mele et al., 2010) 15
  16. 16. Bangladesh (Paul Van Mele et al., 2010) 16
  17. 17. Bangladesh (Paul Van Mele, 2006) 17
  18. 18. Northwest Bangladesh (Chowdhury et al., 2011) 18
  19. 19. Northwest Bangladesh (Chowdhury et al., 2011) 19
  20. 20. Northwest Bangladesh (Chowdhury et al., 2011) 20
  21. 21. (Chowdhury et al., 2011) 21
  22. 22. Northwest Bangladesh (Chowdhury et al., 2011) 22
  23. 23. Northwest Bangladesh (Chowdhury et al., 2011) 23
  24. 24. Summary• Through exposure to rice video, -farmer-to-farmer interaction and interaction with service providers such as non- governmental organizations increased, -empowerment of women in decision making process, and -increased rice productivity, and -improved steps in rice parboiling processing techniques. 24
  25. 25. Conclusion• Rice parboiling videos improved social capital.• Rice parboiling videos facilitated rural farmers’ learning. 25
  26. 26. Acknowledgements• African Rice Centre (WARDA/AfricaRice) www.AfricaRice.org• www.accessagriculture.org• Paul Van Mele Research Team• Photograph Copyrights (c) Africa Rice• Agro Insight 26
  27. 27. References• Chowdhury, A. H., P. Van Mele.and M. Hauser. 2011. Contribution of Farmer-to-Farmer Video to Capital Assets Building: Evidence from Bangladesh. Journal of Sustainable Agriculture, 35: 408-435.• Van Mele, P., J. Wanvoeke.and E. Zossou. 2010. Enhancing rural learning, linkages, and institutions: the rice videos in Africa. Development in Practice Practical Notes. Volume 20, Number 3, May 2010.• Van Mele, P., J. Wanvoeke., C. Akakpo., R. Maiga Dacko., M. Ceesay., L. Beavogui., M. Soumah.and R. Anyang. 2010. Video Bridging Asia and Africa: Overcoming Cultural and Institutional Barriers in technology-mediated Rural Learning. Journal of Agricultural Education and Extension, 16(1): 75-87.• Zossou, E., P. Van Mele., S. D. Vodouhe.and J. Wanvoeke. 2010. Women groups formed in response to public video screenings o rice processing in benin. International Journal of Agricultural Sustainability 8(4): 270-277. 27
  28. 28. • Thanks for your attention 28

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