The Impact of Web 2.0
on Financial Services
Beyond Facebook, YouTube and blogs
1 is Web 2.0?
 What
2Opportunity and risk
3 of engagement
 Rules
4Peer-to-peer financial
 services
1 is Web 2.0?
 What
Conversation
Social media
  building blocks

                               presence


                  sharing                 relati...
Social media
  building blocks

                        p
                    s        r

               =    c
          ...
p
s        r
    id
c        t
    g
p
s        r
    id
c        t
    g
p
s        r
    id
c        t
    g
p
s        r
    id
c        t
    g
p
s        r
    id
c        t
    g
p
s        r
    id
c        t
    g
p
s        r
    id
c        t
    g
p
s        r
    id
c        t
    g
p
s        r
    id
c        t
    g
2Opportunity and risk
The power of
“someone like me”
Control   Message

                    Conversation




                               In uence
?
Advertising isn’t the
  most effective
Popularity   Head              Long tail




                    Products
3 of engagement
 Rules
You Rock!
Build your fan base by
    helping them...
You Suck!
MySpace




Facebook


               Flickr
Follow the
    conversation...
4Peer-to-peer financial
 services
Questions & discussion




This presentation and associated notes are available at:
http://zum.io/2008/02/27/investor-week...
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia
License. To view a co...
The Impact Of Web 2.0 On Financial Services
The Impact Of Web 2.0 On Financial Services
The Impact Of Web 2.0 On Financial Services
The Impact Of Web 2.0 On Financial Services
The Impact Of Web 2.0 On Financial Services
The Impact Of Web 2.0 On Financial Services
The Impact Of Web 2.0 On Financial Services
The Impact Of Web 2.0 On Financial Services
The Impact Of Web 2.0 On Financial Services
The Impact Of Web 2.0 On Financial Services
The Impact Of Web 2.0 On Financial Services
The Impact Of Web 2.0 On Financial Services
Upcoming SlideShare
Loading in …5
×

The Impact Of Web 2.0 On Financial Services

5,833 views

Published on

Presentation delivered to delegates of the Investor Weekly Branding conference in Sydney, 27 Feb 2008. Presentation notes available for download at http://zum.io/2008/02/27/investor-weekly-presentation/

Published in: Business, Technology
  • Be the first to comment

The Impact Of Web 2.0 On Financial Services

  1. The Impact of Web 2.0 on Financial Services Beyond Facebook, YouTube and blogs
  2. 1 is Web 2.0? What
  3. 2Opportunity and risk
  4. 3 of engagement Rules
  5. 4Peer-to-peer financial services
  6. 1 is Web 2.0? What
  7. Conversation
  8. Social media building blocks presence sharing relationships identity conversations trust groups
  9. Social media building blocks p s r = c id t g
  10. p s r id c t g
  11. p s r id c t g
  12. p s r id c t g
  13. p s r id c t g
  14. p s r id c t g
  15. p s r id c t g
  16. p s r id c t g
  17. p s r id c t g
  18. p s r id c t g
  19. 2Opportunity and risk
  20. The power of “someone like me”
  21. Control Message Conversation In uence
  22. ?
  23. Advertising isn’t the most effective
  24. Popularity Head Long tail Products
  25. 3 of engagement Rules
  26. You Rock!
  27. Build your fan base by helping them...
  28. You Suck!
  29. MySpace Facebook Flickr
  30. Follow the conversation...
  31. 4Peer-to-peer financial services
  32. Questions & discussion This presentation and associated notes are available at: http://zum.io/2008/02/27/investor-weekly-presentation
  33. This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/au/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

×