Does your innovation project have clear objectives? Is the whole team on the same page about what you’re trying to achieve? Is everyone singing from the same song book when describing the project to your stakeholders?
Short, sharp objectives that are easy to remember will make it much easier for your team to stay on track. You’ll speed up decision making, and avoid miscommunication when everyone is on the same page. You’re also much more likely to deliver on time, and on budget, when your objectives are crystal clear.
This might sound like common sense, but often I work with clients where the objectives are muddy, communication is inconsistent, and decision making is stalled. These are all warning signs of a project that is destined to fail. These failures can often be traced back to ineffective project objectives.
This guide covers five critical questions for cooking up your innovation objectives.
Are you reviewing your innovation objectives ahead of your next strategy workshop? You can download our guide to the top 10 tips for effective strategy workshops: