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Amplying B2B Word of Mouth By Leveraging Customer Advocates

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Word of Mouth marketing is the most powerful B2B marketing weapon. Companies' sales depend on their reputation because businesspeople rely on recommendations from colleagues in choosing an ERP system, a CRM platform, etc. But how can B2B companies identify and amplify their customer advocates? Author of "Brand Advocates" and Founder/CEO of Zuberance, Rob Fuggetta shows how to turn customers into a powerful marketing force.

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