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Application integration in the age of APIs

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Presentation about new age of Application Integration for APIs/SaaS/Cloud. Done on first international API event in Paris: API Days 2012

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Application integration in the age of APIs

  1. 1. Application Integration In The Age Of The APIs by Renat ZubairovMontag, 3. Dezember 12
  2. 2. ABOUT ME • Renat Zubairov • CEO and Co-Founder of http://elastic.io • Before elastic.io was working for:Montag, 3. Dezember 12
  3. 3. EVOLUTIONMontag, 3. Dezember 12
  4. 4. FROM API TO WEB APIMontag, 3. Dezember 12
  5. 5. APPLICATION INTEGRATION 2.0 Traditional challenges New challenges • Integration dilemma • Service vs. Product • Competing standards • New customers • Shortage of EAI experts • New technology • Security • Legal issuesMontag, 3. Dezember 12
  6. 6. ~2000 SAAS COMPANIESMontag, 3. Dezember 12
  7. 7. INTEGRATION DILEMMAMontag, 3. Dezember 12
  8. 8. INTEGRATION DILEMMA DEMONSTRATION 150 113 75 38 0 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17Montag, 3. Dezember 12
  9. 9. STANDARDS • Standards are necessary evil • XML / XML-Schema • WS-* • We need more standards for Web-APIsMontag, 3. Dezember 12
  10. 10. EXPERTS SHORTAGE • Problem owner / Domain expert / Implementation expert • Implementation costs vs. Maintenance costsMontag, 3. Dezember 12
  11. 11. PRODUCT VS. SERVICE • Major organizational challenge. • Major technological challenge. • Different sales strategyMontag, 3. Dezember 12
  12. 12. NEW CUSTOMERS 99% of businesses in the US and Europe employ fewer than 20 people. 4M Number of companies in US 3M 2M 1M 0M 1 to 4 5 to 9 10 to 19 20 to 99 100 to 499 500 and more Source: US Census. 2008 Number of employers 1Montag, 3. Dezember 12
  13. 13. TECHNOLOGY SOAP REST XML JSON Basic OAuthMontag, 3. Dezember 12
  14. 14. SECURITY • Major change from proprietary to shared environment. • Multi-tenant authentication. • Flow-control, rate limitsMontag, 3. Dezember 12
  15. 15. LEGAL ISSUES • Different data protection policies in different countries. • Every integration flow should be explicitly ordered by consumer. • The customer has to explicitly express his intent that integration should take place. • Our customers have to make sure that their customers gave an explicit permission to process their private data by a 3rd party.Montag, 3. Dezember 12
  16. 16. SOLUTION • An integration platform as a Service - integration hub. • Cloud-based, multi-tenant integration as a service. • Native support for all types of integration technologies (new and old). • Cloud-based security architecture. • Empowering domain experts - no programming required. • Off-the-shelf solution library. • Technical measures to mitigate Legal risks.Montag, 3. Dezember 12
  17. 17. ABOUT ELASTIC.IO • Young startup from Bonn, Germany • Currently looking for: • SaaS/Cloud users that want a solution for their integration challenges. • SaaS (API) vendors interested in expanding their ecosystem. • API Developers interested in contributing. • Investors interested in investing in a promising business concept for a mega topic.Montag, 3. Dezember 12

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