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Global OTC Market

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Global OTC Market

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Global OTC Market

  1. 1. GLOBAL OTC MARKET Dr. Zubair Ali
  2. 2. World OTC Market 2012
  3. 3. Three years growth 2011 -2013
  4. 4. Growth Elements in world OTC MKT till 2013 (last 5 years)
  5. 5. Total OTC share & Growth 2013
  6. 6. OTC market share 2010
  7. 7. EUROPE
  8. 8. Western Europe OTC analysis
  9. 9. Eastern Europe Analysis
  10. 10. OTC segment performance 2012
  11. 11. Segmental growth 2011 -2013
  12. 12. EU OTC market • There are significant differences in the OTC market dynamics (regulatory and otherwise) of various European countries. • The UK and Germany can be considered to have highly developed and progressive OTC markets, while the Latin countries (i.e. France, Italy and Spain) lag some distance behind.
  13. 13. • Throughout Europe, access to OTCs is increasing. • In Germany and the UK, the increased access is derived mainly from pioneering switches from Rx-to-OTC; while, in the Latin countries, the increased access is derived mainly from the opening up of distribution channels and from an easing of advertising restrictions.
  14. 14. • The Centralized Procedure for Rx-to-OTC switches has opened the gateway for switches to take place simultaneously across all 27 EU member states. • The first two Centralized Procedure switches both took place in 2009: GSK’s weight loss product, orlistat 60mg (branded as Alli); and Nycomed’s proton pump inhibitor, pantoprazole 20mg (various brand names).
  15. 15. • The new switches are part of the so-called “collaborative care” model, whereby consumers rely heavily on the advice of pharmacists (or other healthcare professionals) in making their OTC purchases. • On the basis of this collaborative care model, many new products and indications are likely to become available OTC.
  16. 16. UK Rx to OTC switches
  17. 17. UK Rx to OTC switches till 2009
  18. 18. Europe: Possible new areas for self- medication in collaborative care setting
  19. 19. UK: Products under review for switch from Rx-to-OTC
  20. 20. OTC opportunities in the US
  21. 21. US OTC market • US OTC sales increased by 4.5% to reach $15.1bn (RSP) in 2008, compared to growth of just 1.3% in the prescription sector. But this growth seems to be in a declining phase till Q4 2013.
  22. 22. • The US boasts one of the most liberal OTC markets in the world, with all products permitted to be sold through any retail outlet. • All OTCs are also free from price controls, and may be advertised to consumers.
  23. 23. • The US OTC market is saturated in terms of established OTC ingredients, and is characterized by a large number of private labels and generics, and by a large mass market sector. • In recent years, market growth has been driven by products that have been newly switched from Rx-to-OTC.
  24. 24. Key recent switches USA • McNeil’s antihistamine Zyrtec (cetirizine), • GSK’s weight loss aid Alli (orlistat), • Duramed’s emergency contraceptive Plan B (levonorgestrel) • Novartis’ PPI Prevacid 24HR (lansoprazole) • Merck’s PPI combination product Zegerid OTC (omeprazole + sodium bicarbonate).
  25. 25. US OTC sales (RSP $m) by major therapeutic market, 2010
  26. 26. US: OTC sales (RSP $m) by therapeutic category
  27. 27. US: Rx-to-OTC switches, 2002-09
  28. 28. OTC switches USA till 2009
  29. 29. US OTC data as per Pharmacist recommendations / month for the year 2013
  30. 30. Cough/Cold/Allergy
  31. 31. Antihistamines, Oral • Zyrtec 36% • Claritin 35% • Allegra Allergy 15% • Benadryl 7% • Chlor-Trimeton 6% • Alavert 1% Antihistamines Zyrtec Claritin Allegra Allergy Benadryl Chlor- Trimeton Alavert
  32. 32. Asthma Symptoms • Primatene 56% • Bronkaid 28% • Asthmanefrin 16% Asthma Primatene Bronkaid Asthmanefrin
  33. 33. Cold Remedies Cepacol 27% Zicam 23% Cold-Eeze 21% Halls Defense 14% Sucrets 6% Coldcalm 1% Other 8% 0% 10% 20% 30% Cold Remedies
  34. 34. Cough Suppressants Delsym 46% Robitussin 29% Mucinex DM 22% Dimetapp 1% Vicks NyQuil 1% Zicam Naturals 1% Cough Suppressant 0% 10% 20% 30% 40% 50% Cough Suppressants
  35. 35. Cough/Cold/Flu Combinations, Daytime Advil Cold & Sinus 21% Vicks Day Quil 17% Sudafed (pseudoephedrine) 16% Tylenol Cold 10% Robitussin 8% Alka-Seltzer Plus 7% Claritin 7% Coricidin HBP 6% Sudafed PE (phenylephrine) 3% Benadryl 2% Dimetapp 2% Other 1%
  36. 36. Cough/Cold/Flu Combinations, Nighttime • Vicks Ny Quil 30% • Tylenol Cold Multi-Symptom Nighttime 29% • Delsym 18% • Robitussin Nighttime 9% • Alka-Seltzer Plus 6% • Benadryl 5% • Other 3%
  37. 37. Decongestants, Nasal (Spray) • Afrin 72% • Mucinex Nasal Spray 9% • NasalCrom 8% • Neo-Synephrine 5% • Sinex 1% • Other 5%
  38. 38. Decongestants, Oral • Sudafed (pseudoephedrine) 44% • Mucinex-D 18% • Claritin-D 15% • Sudafed PE (phenylephrine) 8% • Zyrtec-D 7% • Aleve-D Sinus & Cold 3% • Tylenol Sinus 3% • Aleve Sinus & Cold 2%
  39. 39. Decongestants, Oral
  40. 40. Expectorants • Mucinex 77% • Robitussin 23%
  41. 41. Flu Products • Tylenol Cold & Flu Severe 32% • TheraFlu 22% • Vicks NyQuil Cold & Flu 14% • Alka-Seltzer Plus Flu Formula 11% • Coricidin HBP Cold & Flu 9% • Vicks DayQuil Cold & Flu 5% • Oscillococcinum 3% • Contac Cold + Flu 2% • Other 2%
  42. 42. Topical Cough Suppressants, Lozenges • Cepacol 36% • Halls 29% • Ricola 14% • Sucrets 7% • Vicks 5% • Luden's 4% • Fisherman's Friend 3% • N'ice 1% • Other 1%
  43. 43. Zinc Cold Remedies • Zicam 51% • Cold-Eeze 49%
  44. 44. Zinc Lozenges • Cold-Eeze 50% • Zicam 36% • Sucrets 12% • Sunkist 2%
  45. 45. Diabetic Health Care
  46. 46. Diabetic Cough Products • Diabetic Tussin 72% • Robitussin 22% • Scot-Tussin 6%
  47. 47. Diabetic Foot Cream • Eucerin 56% • Zostrix Diabetic Foot Pain Relieving Cream 11% • Diabetiderm 10% • Kerasal 7% • Zim's Crack Crème 6% • Diabetic Basics 4% • Flexitol 2% • Neoteric Diabetic 1% • TriDerma 1% • Other 2%
  48. 48. Diabetic Multivitamins • Nature Made 40% • Nature's Bounty 33% • Multi-betic 9% • alpha betic 8% • Nature's Way 6% • Other 4%
  49. 49. Diabetic Neuropathy Products • Capzasin 39% • Biofreeze 30% • Zostrix 22% • Neuragen 9%
  50. 50. Oral Glucose Products • Glucerna 40% • Insta-Glucose 36% • Dex4 21% • GlucoBurst 2% • Extend 1%
  51. 51. Sugar-Free Sweeteners • Splenda 47% • Truvia 28% • Equal 12% • Sweet'N Low 12% • Other 1%
  52. 52. Pain/Inflammation
  53. 53. Headache Products • Advil 25% • • Tylenol 25% • • Excedrin 20% • • Motrin 16% • • Aleve 13% • • BC Pain Relief Powder 1%
  54. 54. Migraine Headache Products • Excedrin Migraine 67% • Advil Migraine 14% • Aleve 11% • Tylenol 4% • BC Pain Relief Powder 2% • Bufferin 1% • Other 1%
  55. 55. Oral Anti-Inflammatory Products • Advil 37% • Aleve 31% • Motrin 26% • Tylenol 3% • Bayer 1% • Percogesic 1% • Other 1%
  56. 56. Oral Arthritis Pain Relievers • Aleve 34% • Tylenol Arthritis Pain 26% • Advil 21% • Motrin 15% • Osteo Bi-Flex 3% • Boiron Arinicare Arthritis 1%
  57. 57. Oral Pain Relievers, Adult • Orajel 57% • Anbesol 24% • Colgate Orabase 11% • Kank-A 6% • Red Cross 2%
  58. 58. First Aid
  59. 59. Burn Treatments • Neosporin 40% • Dermoplast 18% • Polysporin 10% • Bacitraycin 8% • A+D Original Ointment 7% • Foille 7% • Bactine 4% • Betadine 3% • First Degree 3%
  60. 60. Sunburn Relief • Solarcaine (Cool Aloe Burn Relief Formula Pain Relieving Gel) 70% • Banana Boat (Aloe Vera Sun Burn Relief Gel) 20% • Hawaiian Tropic (Cool Aloe After Sun Burn I.C.E.) 5% • Australian Gold (Soothing Aloe After Sun Gel) 2% • SunBurnt Therapeutic (After Sun Relief Gel) 2% • Dermoplast 1%
  61. 61. Thermal Relief Products • ThermaCare 56% • Salonpas 22% • Icy Hot Patch 16% • Ace 3% • Bed Buddy Hot/Cold Pack 3%
  62. 62. Adhesive Bandages • Band-Aid 72% • Nexcare 13% • Curad 8% • Johnson & Johnson Red Cross 6% • Kendall 1%
  63. 63. Topical Anesthetics • Dermoplast 38% • Americaine 21% • Bactine 18% • Nupercainal 15% • L.M.X. 4% • Solarcaine 2% • Lanacane 1% • Neosporin Plus Pain 1%
  64. 64. Topicals
  65. 65. Scar Treatments • Mederma 74% • Bio-Oil 10% • Palmer's Cocoa Butter Formula Skin Therapy Oil 4% • Scar Zone 3% • ScarEase 3% • ScarAway Silicone Scar Sheets 2% • ScarGuard MD 2% • KeloCote 1% • New-Skin Scar Fade 1%
  66. 66. Athlete's Foot/Antifungal Products • Lamisil 47% • Lotrimin 41% • Tinactin 8% • Micatin 3% • Zeasorb 1%
  67. 67. Eczema Care/Relief Products • Cortizone 10 48% • Aveeno Eczema Therapy 36% • Dermarest 7% • Neosporin Essentials 4% • Aquaphor 2% • Eczemin 1% • Eucerin 1% • Other 1%
  68. 68. Hemorrhoidal Preparation • Preparation H 52% • Anusol 22% • Nupercainal 13% • Tucks 12% • RectiCare 1%
  69. 69. Stretch Mark Treatments • Mederma Stretch Marks 46% • Palmer's Cocoa Butter Formula Lotion 35% • Bio-Oil 16% • Beaute de Maman Stretch Mark Cream 1% • Mustela Stretch Marks 1% • Other 1%
  70. 70. Topical Analgesics, Arthritis/Joint Pain • Biofreeze 19% • Capzasin 19% • Bengay 13% • Icy Hot 11% • Salonpas 9% • Myoflex 8% • Thera-Gesic 5% • Tiger Balm 5% • Flexall 4% • Zostrix 4% • Mineral Ice 2% • Australian Dream 1%
  71. 71. Wart Removers • Compound W 52% • DuoFilm 21% • Dr. Scholl's Clear Away 11% • Wart-Off 8% • Curad Mediplast 6% • Wartner 2%
  72. 72. Women's Health
  73. 73. Menstrual Pain Relief • Midol 30% • Aleve 22% • Advil 19% • Motrin 11% • Pamprin 11% • Excedrin Menstrual Complete 5% • Premsyn PMS 1% • Thermacare 1%
  74. 74. Vaginal Antifungals • Monistat 78% • Gyne-Lotrimin 16% • Vagistat 6%
  75. 75. Menopause Supplements • Estroven 69% • One A Day Women's Menopause Formula 25% • Enzymatic Therapy Remifemin 2% • Natrol 2% • Options Healthy Woman 2%
  76. 76. Yeast Infection Prevention and Relief • AZO Yeast 77% • YeastGard 16% • Nature's Cure 6% • Florajen 1%
  77. 77. Vaginal Moisturizers • K-Y Jelly 41% • Replens 24% • Vagisil 14% • Astroglide 10% • RepHresh Gel 5% • Estroven 3% • Summer's Eve 3%
  78. 78. Other
  79. 79. Leg Cramp Relief • Hyland's Leg Cramps 38% • Hyland's Restful Legs 21% • Hyland's Leg Cramps PM 19% • MagniLife Leg Cramps Relief 10% • Boiron Leg Cramps Care Kit 5% • MagniLife Restless Legs 5% • Cramp 911 2%
  80. 80. Sleep Aids • Unisom 41% • Tylenol PM 23% • Vicks ZzzQuil 10% • Advil PM 7% • Sominex 7% • Simply Sleep 5% • Nature Made Sleep 3% • Calms Forte 2% • Nytol 2%
  81. 81. Smoking Cessation Aids • NicoDerm CQ Patch 56% • Nicorette 39% • Commit Lozenge 4% • Habitrol 1%
  82. 82. Motion Sickness Remedies • Dramamine 56% • Bonine 37% • Sea-Band 4% • Emetrol 2% • MotionEaze 1%
  83. 83. Aspirin - Heart Attack/Stroke Prevention • Bayer 63% • Ecotrin 28% • St. Joseph 9%
  84. 84. Family Planning
  85. 85. Emergency Contraception • Plan B One-Step 70% • Next Choice 20% • Others 10%
  86. 86. Stomach/GI
  87. 87. Acid Reducers • Prilosec OTC 42% • Pepcid AC 18% • Pepcid Complete 15% • Zantac 150 15% • Prevacid OTC 5% • Tums Dual Action 3% • Zantac 75 1% • Zegerid OTC 1%
  88. 88. Antacids • Tums 41% • Maalox 20% • Mylanta 16% • Gaviscon 14% • Alka-Seltzer 4% • Rolaids 4% • Di-Gel 1%
  89. 89. Anti-diarrheals • Imodium Anti-Diarrheal 91% • Pepto-Bismol 6% • Kaopectate 3%
  90. 90. Anti-flatulence Products • Gas-X 60% • Mylanta Gas 16% • Phazyme 12% • Beano 7% • Maalox Advanced 4% • CharcoCaps 1%
  91. 91. H2 Receptor Antagonists • Zantac 150 36% • Pepcid AC 30% • Pepcid Complete 21% • Zantac 75 9% • Tums Dual Action 3% • Tagamet HB 200 1%
  92. 92. Lactose Intolerance Products • Lactaid 98% • Ganeden Biotech Digestive Advantage 2%
  93. 93. Nausea Remedies • Emetrol 58% • Pepto-Bismol 27% • Alka-Seltzer 7% • Kaopectate 5% • Brioschi 1% • Nauzene 1% • Other 1%
  94. 94. Stool Softeners • Colace/Peri-Colace 79% • Dulcolax 20% • Phillips' Stool Softener 1%
  95. 95. Upset Stomach Remedies • Pepto-Bismol 59% • Emetrol 27% • Alka-Seltzer 6% • Kaopectate 5% • Other 3%
  96. 96. Laxatives, Bulk/Fiber • Metamucil 45% • Benefiber 26% • Citrucel 16% • FiberCon 8% • Konsyl 5%
  97. 97. Pediatrics
  98. 98. Children's Allergy • Children's Claritin 36% • Children's Zyrtec Allergy Syrup 34% • Children's Benadryl 19% • Children's Allegra Allergy 6% • PediaCare Children's Allergy 5%
  99. 99. Children's Analgesics • Children's Tylenol 57% • Children's Motrin 28% • Children's Advil 15%
  100. 100. Children's Cough • Delsym 37% • Children's Robitussin 17% • Children's Dimetapp 14% • Children's Mucinex 8% • PediaCare 7% • Triaminic 6% • Children's Tylenol 5% • Zarbee's 3% • Children's Sudafed (pseudoephedrine) 2% • Other 1%
  101. 101. Children's Cough/Cold Combinations • Children's Dimetapp 35% • PediaCare 14% • Children's Mucinex Cold 13% • Children's Benadryl 7% • Children's Tylenol 7% • Children's Robitussin 6% • Triaminic 6% • Little Noses 5% • Children's Motrin 4% • Children's Sudafed (pseudoephedrine) 2% • Vicks Children's NyQuil 1%
  102. 102. Children's Motion Sickness Products • Dramamine for Kids 71% • Bonine 24% • Hyland's Motion Sickness 5%
  103. 103. Children's Sore Throat Products • Chloraseptic Kids Sore Throat Spray 50% • Little Remedies Little Colds 21% • Sucrets Children's Formula 20% • Cepacol Fizzlers 9%
  104. 104. Diaper Rash Products • Desitin Diaper Rash 33% • A+D Diaper Rash Ointment 25% • Boudreaux's Butt Paste 16% • Triple Paste 7% • Balmex 6% • Calmoseptine 5% • Aquaphor Baby Healing Ointment 4% • Anti Monkey Butt Powder 2% • Other 2%
  105. 105. Teething Products • Baby Orajel 65% • Hyland's Baby Teething Tablets/Gel 15% • Anbesol Baby 11% • Humphrey's Teething Relief Pellets 5% • Little Remedies Little Teethers 4%
  106. 106. Ear/Eyes/Nose/Throat
  107. 107. Artificial Tears/Ophthalmic Lubricants • Systane Ultra and Preservative-Free 29% • Refresh Optive 18% • Tears Naturale 16% • GenTeal 9% • Visine Tears 7% • Blink Tears 5% • Clear Eyes 5% • Hypo Tears 5% • Bausch & Lomb Advanced Eye Relief 3% • Bausch & Lomb Soothe 3%
  108. 108. Ear Pain Relief • Similasan Ear Relief 74% • Hyland's Earache Tablets/Drops 20% • Ring Relief 6%
  109. 109. Ear Wax Removal • Debrox 90% • Murine 5% • Auro 3% • NeilMed ClearCanal 1% • Similasan 1%
  110. 110. Ophthalmic Antihistamines/Decongestants • Zaditor 29% • Naphcon-A 28% • Opcon-A 11% • Visine 11% • Refresh Eye Itch Relief 7% • Alaway 6% • Clear Eyes 5% • Similasan Allergy Eye Relief 2% • Rohto 1%
  111. 111. Snore Aids • Breathe Right 90% • Ayr 5% • Snore Stop 4% • Brez 1%
  112. 112. Sore Throat Lozenges • Chloraseptic 28% • Cepacol 26% • Halls 15% • Cepastat 11% • Ricola 9% • Sucrets 6% • Cold-Eeze 4% • Vicks VapoDrops 1%
  113. 113. Data from Statista for the year 2013 -USA
  114. 114. 8th biggest OTC brand at USA
  115. 115. FDA approvals for Rx to OTC switch
  116. 116. Distribution of the U.S. over-the- counter (OTC) market in 2013
  117. 117. Potential OTC line extensions – phase 2
  118. 118. AUSTRALIA
  119. 119. • The Australian OTC pharmaceuticals market had total revenues of $3,820.8m in 2013, representing a compound annual growth rate (CAGR) of 3.9% between 2009 and 2013. • The traditional medicines segment was the market's most lucrative in 2013, with total revenues of $1,369.7m, equivalent to 35.8% of the market's overall value. • The performance of the market is forecast to decelerate, with an anticipated CAGR of 2% for the five-year period 2013 - 2018, which is expected to drive the market to a value of $4,211.5m by the end of 2018.
  120. 120. • The Australian OTC pharmaceuticals market consists of the retail sale of traditional medicines including • Cough and cold preparations (tablets, mixtures, lozenges, topical remedies, inhalers), • Vitamins and minerals (multi-vitamins, single minerals, single vitamins, tonics, cod liver oil), • Indigestion preparations (tablets, powders, mixtures), • Analgesics (Paracetamol, Ibuprofen, Aspirin and other analgesics), • Medicated skin products (anti-bacterials, acne treatments, anti- fungal, disinfectants and other). • Topical OTC medicines (anesthetic products, anti-itch products, antibiotic creams/gels), • Plasters & bandages (adhesive bandages/plasters, first aid tape, gauze pads/rolled gauze, liquid bandages and other tape or bandage), • First aid kits and • Other including anti-smoking aids, rectal medications, eye/ear drops, sleeping aids, and motion sickness.
  121. 121. COMPETITIVE LANDSCAPE
  122. 122. • The OTC pharmaceutical market, in most of the emerging geographies, is characterized by the presence of multiple local players with multinational companies dominating the market. • The local players are able to maintain a presence in these competitive markets is due to their strong distribution channels and low prices.
  123. 123. • Global pharmaceutical companies utilize the OTC market as a strategic platform for the lifecycle management of a product. To defer generic competition after patent expiry, manufacturers switch their product into the OTC category after conducting required clinical studies. • However, the growth of the OTC market has changed the way it is perceived and manufacturers have started to consider OTC products as one of the key market segments to drive the growth of a company.
  124. 124. • The leading players in the OTC market in emerging countries include J&J, GSK, Bayer, Novartis and Sanofi-Aventis. • The key to success in emerging countries is the right time of entry into the market, innovative products and efficient marketing and advertising.
  125. 125. GLOBAL OTC BRANDS -MNCs
  126. 126. Leading consumer healthcare products of Bayer
  127. 127. Leading consumer healthcare products of GSK
  128. 128. Leading consumer healthcare products of J&J
  129. 129. Leading consumer healthcare products of Novartis
  130. 130. Leading consumer healthcare products of Sanofi-Aventis

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