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Z sports bizz_plan


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Z sports bizz_plan

  1. 1. Executive Summary Consulting firm in LATAM providing Retail, Marketing and Education services within the Sport and Fashion industries. Mission: Connect Brands to opportunities in Sports and Fashion. Values: Professionalism, honesty, flexibility and dynamism.
  2. 2. Market & Opportunities Fashion Industry: Growing market. Higher consumption due to raising middle class with more access to credit. Distribution evolving. More Direct to Consumer channels (Concept Stores, Internet) and appearance of new Retail formats (open malls, strip centers, etc). Informed and globalized consumer. Hates being ‘sold to’ and expect so much from a brand rather than product – i.e. Grass Roots and Customized marketing actions versus traditional media.
  3. 3. Market & Opportunities Sports Industry: Football is the most popular sport, with predominance of global assets versus local ones. Emerging trend on Action and Motor Sports. Sports Sponsorship market still small and driven by personal rather than tangible metrics approaches. Sports Organizations lacking management skills and infrastructure .
  4. 4. Management TeamSebastian Rubio (Peruvian/British citizen ) - GMSolid academic background: MBA by IE (Spain) and MBS(Australia), Industrial Engineering Bachelor by ULIMA (Peru).10 years of professional experience in Europe, US and LatinAmerica within Business Development functions in the Sports andFashion Industry (Nike Inc, Converse Inc).Member of the CIES/FIFA University Network.
  5. 5. Organizational Chart
  6. 6. BU - RetailRetail Market Place and Real State Management Sales Structure and Training Planning & Merchandising Marketing & Product Presentation Business Analysis & ReportingInternational Licensing Partner Selection Sourcing & Development Coordination Financial Reporting & Royalty collections
  7. 7. Retail - Clients High End Sports Fashion Mainstream
  8. 8. BU – Sports MarketingSports Sponsorship Brand Management, revenue generating partnerships Market Intelligence: Auditing & MonitoringSport Properties Design, Valuation and Commercialization Grass Roots Events with focus on Football and Action Sportscategories.
  9. 9. Sports Marketing - Stakeholders
  10. 10. Sports Marketing - StakeholdersSports PropertiesMedia PartnersCollaboratorsSponsors
  11. 11. BU – Academies / Schools Boca Juniors Football SchoolTarget:Boys from 5 to 14 years old (Lima, Peru)Modules and Structure:3 programs (Summer, Autumn, Spring).8 months, 130 hrs, 1 Championship permodule.Deliverables:Boca Juniors Certificate, tours toArgentina, pre selection for Club’s minordivisions.
  12. 12. BU – Academies / Schools Escuela de Danza D1 – Vania MasiasTarget:Girls from 5 to 14 years old (Lima, Peru)Modules and Structure:3 programs (Summer, Autumn, Spring).8 months, 130 hrs, 1 Championship permodule.Deliverables:D1 – Certificate, tours within Latam, preselection for Angels Dance Company.
  13. 13. BU – Education Program in Sports Management & LawTarget:Clubs, Sponsors, Media, Law & Research.Modules and Structure:Management, Finance, Law, Marketing,PR, Events and Final Project.6 months, 150 hrs of content.Deliverables:Dual Degree by CIES (FIFA & University ofNeuchatel) and USMP (biggest universityin Peru & owner Football Club leader)
  14. 14. BU – Education College Prospects of America Inc.Target:Teen agers from 15-20 years oldModules and Structure:Basic, Moderate and Intensive Programs,combining Academic (Toefl/SAT) andSports Agency (Video, Resume) services.Deliverables:Sports Scholarships within USAUniversities (NCAA 1, 2, 3), 25-100%coverage.
  15. 15. BU – Education Pasala !Target:Kids from 5 -15 from poorestcommunities in Lima and Peru.Modules and Structure:3 programs (Summer, Autumn, Spring).8 months, 130 hrs.Deliverables:Literacy and Sports capabilities within asafe context.