A (Brief) Introduction to Story Mapping

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We all know that understanding what our users need is only one third of the way to creating a delightful user experience. We need to not just design something that meets their needs, but also communicate that effectively.

Story mapping is a technique which combines the power of personas, the explicitness of use cases, and the visibility of billboards to communicate a product’s design.

In this workshop you will learn how to:
* build a story map
* walk people through a story map and get super cheap feedback
* iterate upon your design

Published in: Design, Technology, Education
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A (Brief) Introduction to Story Mapping

  1. 1. A Brief Introduction to Story Mapping By Zee Spencer LeanDog AN AGILE SOFTWARE STUDIO By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  2. 2. What The Heck Is Story Mapping?! By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  3. 3. Story Maps Are • Collaboratively Generated • Big and Visible • Prioritized • Research and Experience Driven • Holistic Use Cases By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  4. 4. Collaboratively Generated Build Map Sanity Check Whole Team Do User Tests By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  5. 5. Collaboratively Generated Build Map Sanity Check Whole Team Do User Tests By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  6. 6. Why? • You Don’t Know Everything • Knowledge Discovered is Usable • Shared Experiences Build Empathy By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  7. 7. Big And Visible Image from QuickLeft: http://quickleft.tumblr.com/post/790216941/getting-a-project-off-the-ground By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  8. 8. Experience Driven • Begin seeding your map with tasks that your persona wants to accomplish • Group them as patterns begin to emerge • Use the groups as User Activities • Run people through the story map to test your guesses By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  9. 9. Research Driven • Start with your researched high level activities • Write tasks which support the activities • Use the groups as User Activities • Run people through the story map to fill in holes that your research missed By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  10. 10. Prioritized • Most important tasks go on the top • Least important go on the bottom • You can then use this map to guide your priorities as you start building By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  11. 11. Holistic Use Cases • The work path is left to right (Unless you’re working in a country that reads right to left) • Ought to reflect more than just the happy path • Extend beyond the software! • Focus on a single persona type. Paths through app changes based upon user By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  12. 12. So Let’s Do It! • Go to the nearest innovation station • Start making user tasks related to the project purpose statement and personas • Assemble a story map! • (You have 15 minutes! GO! GO! GO!) By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  13. 13. Now, Share Your Results! • Team on the right, walk the team on the left through your story map. Listen to their questions and insights. Let them manipulate the board.You have 7 minutes. GO! • Team Left show off to the team on the right.You have 7 minutes. GO! By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  14. 14. Now, Share Your Results! • Team on the right, walk the team on the left through your story map. Listen to their questions and insights. Let them manipulate the board.You have 7 minutes. GO! • Team Left show off to the team on the right.You have 7 minutes. GO! By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  15. 15. Iterate and Adapt • Congrats! You just got some validated learning! • Now start changing your board incorporating user feedback! • You have 10 minutes: GO! GO! GO! By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11
  16. 16. So... Waddya Think? • What are some advantages you may get from story mapping? • What about disadvantages? • What questions do you have? By @zspencer from @leandog. Download materials at http://spkr8.com/t/8563Tuesday, October 11, 11

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