[Smart Grid Market Research] Smart Grid Marketplace: Where Are We Now? - Zpryme Smart Grid Insights

SMART GRID INSIGHTS
OCTOBER 2012

SMARTGRIDRESEARCH.ORG
INTELLIGENT RESEARCH FOR AN INTELLIGENT MARKETTM

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SMART GRID
MARKETPLACE: WHERE
INTELLIGENCE BY ZPRYME | ZPRYME.COM
© 2012 ZPRYME RESEARCH & CONSULTING, LLC. ALL RIGHTS RESERVED. ARE WE NOW?

Table of Contents

Smart Grid Marketplace: Where Are We Now? .................... 2
U.S. Driving Innovation ............................................................... 2
Global Shape of the Smart Grid .............................................. 3
Where Will 2013 Take Us? .......................................................... 4
Q&A: Thought Leaders .............................................................. 7
SUBNET Solutions...................................................................... 7
S&C Electric Company .......................................................... 7
Trilliant ....................................................................................... 8
Freescale Semiconductor ..................................................... 9
AT&T ........................................................................................ 10
Cooper Power Systems ........................................................ 11

Special thanks to SUBNET Solutions, S&C Electric Company, Trilliant,
Freescale Semiconductor, AT&T, and Cooper Power Systems for
participating in this Zpryme report.

1 [STANDARD] ZPRYME SMART GRID INSIGHTS Smart Grid Marketplace: Where Are We Now? | October 2012

Copyright © 2012 Zpryme Research & Consulting, LLC All rights reserved. www.zpryme.com | www.smartgridresearch.org

Smart Grid Marketplace: Where Are We Now? of the smart grid. Other firms, such as Trilliant, have worked
with different deployments around the world, becoming a
The smart grid has experienced tremendous growth and global leader when it comes to smart grid implementation.
market penetration since its inception. Worldwide Still other American companies, such as AT&T, have been
deployments have allowed for the creation of a more able to use competencies developed in other industries to
efficient and reliable energy system. Growth has been serve the needs of the smart grid.
achieved by individual utilities in many different areas of
the electrical grid. These deployments have allowed Total U.S. Smart Meters Installed, 2007 - 2011
(in millions) - figure 1
utilities to make improvements in the optimal way for Source: U.S. EIA, form EIA-861 Data, 2007 - 2011 (file 8)
them, whether in transmission and distribution,
communications, metering, or in other ways. Numerous 35 33.0
vendors have entered the smart grid marketplace to meet
30
this need. Companies such as S&C Electric Company,
Trilliant, Freescale Semi-Conductor, AT&T, and Cooper 25
Power Systems have played a significant role, as they 20.2
have introduced products and services that have 20
revolutionized smart grid deployments. These innovative
15
products and services are currently shaping the
9.6
development of the smart grid worldwide and will 10
continue to develop the smart grid through 2013. 4.5
5 2.4
U.S. Driving Innovation 0
2007 2008 2009 2010 2011
Thanks to many progressive utilities, innovative US
companies, and the Smart Grid stimulus program, the total S&C Electric Company, located in Chicago, IL, has over
number of smart meters in the US increased from 2.4 million 100 years of experience in the electrical power market,
in 2007 to 33.0 million in 2011 (see figure 1). with over 20 years of distribution automation experience.
The firm provides "integrated systems leveraging intelligent
US firms are helping to facilitate the development of the devices‖.1 The firm has introduced self-healing products
smart grid today by providing innovative products and and participated in energy storage pilot projects, as well
services. These firms are introducing revolutionary as manufactured integrated circuits that will improve the
products in all facets of the smart grid marketplace. security of the smart grid as a whole. In 2012, the firm
Companies such as S&C Electric Company have been increased the maximum voltage range, thus expanding
able to utilize pilot projects to influence the development
1 www.sandc.com/solutions/smart-grid.asp



the application range, of their IntelliRupter system. Their experience in the telephone market to offer progressive
technology has actively shaped the face of today's smart and innovative products to the international smart grid
grid deployment in places like Chattanooga, TN, where market, thus influencing the development of the smart
the IntelliRupter is expected to reduce outage durations grid.
by at least 40%. In fact, Chattanooga has been hailed as
a success story, where implementing a smart grid has Global Shape of the Smart Grid
allowed for increased economic growth, a reduced
number of power outages, and a more reliable grid, One of the most developed regions of the world is Europe.
creating "the country's most automated smart grid of its Europe's deployment has been driven by EU directives and
size."2 sustainability goals. The 3rd Energy Package, for example,
establishes the joint goal of 80% automation of electric
Another American firm that has offered innovative meters by 2020.4 However, individual nations are able to
products and services for the smart grid market is Trilliant, design the best way for them to fulfill these goals. This has
based in Redwood City, CA. Trilliant leads the industry with created a varied degree of deployment, with some
its communications platform, which integrates ―disparate countries significantly more advanced than others. The
systems‖ into a unified whole. Trilliant has partnered with Netherlands announced 100% smart meter deployment by
numerous firms worldwide, allowing Trilliant to expand 2012. Norway is currently installing smart meters for 2.6
internationally. Trilliant has learned from these experiences million customers by 2013.5 In Italy, smart meters have
and continually improves their product offering, thus been deployed to a large degree and demonstration
driving innovation of the smart grid communications projects have focused on medium-voltage distribution
market. In addition, by working with firms around the lines, advanced network management and automation.
world, Trilliant's products are being used by utilities Spain is replacing every electrical meter with smart meters,
worldwide, thus shaping the development of the smart as well as deploying advanced meter management by
grid in different nations around the world.3 2015.6 Although each nation designs its deployment with
its own goals in mind, each nation is also focusing on a
AT&T has been able to influence the development of the more efficient grid, both for their nation and for Europe as
smart grid worldwide. AT&T originally focused on the a whole.
telephone industry, then refined their services to serve the
smart grid. AT&T has innovatively created the AT&T
wireless mesh network, utilized by utilities around the world
today. AT&T has been able to successfully leverage its 4 smartgridsherpa.com/wp-content/uploads/2011/12/smart-grid-developments_end-of-
2011-status.pdf
5
2 www.pennenergy.com/index/power/display/4505629223/articles/electric-light- www.netl.doe.gov/smartgrid/referenceshelf/whitepapers/AMI%20White%20paper%20fin
power/smart- al%20021108%20(2)%20APPROVED_2008_02_12.pdf
grid/2012/April/S_C_Electric_Co___EPB__DOE_reach_smart_grid_installation_milestone.ht 6
ml ses.jrc.ec.europa.eu/sites/ses/files/documents/smart_grid_projects_in_europe_lessons_le
3 www.trilliantinc.com/ arned_and_current_developments.pdf



North America has also begun deployment of their smart Brazil is leading smart grid deployment in South America.
grid. In the US, individual utilities have improved their Brazil's energy grid was plagued by non-technical losses.
section of the overall energy grid. Several utilities have The nation realized the potential for smart grid
reached full deployment of smart meters, while others improvements, but a lack of a deployment plan and
have improved transmission and distribution, infrastructure, regulatory standards have stalled deployment efforts.
and more. Austin Energy has completed its deployments However, utilities have begun smart grid installations in
of all smart meters. San Diego Electric and Gas has their respective segments, with 185 current R&D projects,
upgraded over 95% of its transmission and distribution including the Smart Grid Joint Strategic R&D Program,
system, improved automation, and pioneered time of use whose objective is to draft a National Deployment Plan
pricing. with a focus on smart meters, distribution automation, EVs,
communications and distributed generation.
Oklahoma Gas and Electric (OGE) has implemented
volt/VAR improvements, advanced capacitors, and Chile and Argentina, as well as other South American
remote controls. Each utility is free to research and nations have not begun deployments. Currently, all of
determine the most appropriate improvement for their South America is suffering from an aging infrastructure that
grid. As in Europe, the largest area for improvement has will require improvements in the near future.8
been AMI and the installation of smart meters. However,
unlike Europe, the prime motivation has been profit based, Where Will 2013 Take Us?
with utilities realizing that making improvements can lower
cost, increase revenue, and create a higher profit margin. Worldwide

Asia is also in full deployment mode as China has become 2013 will build on the experience and successes of smart
the largest smart grid market in the world. The State Grid grid deployments to date. Wide-scale European
Corporation of China initiated 11 pilot projects in 2011, deployment will continue at a rapid rate until 2020 due to
including 19 distribution automation systems, 67 smart the EU directives and the time line they established. In the
substations, and 50 million smart meters, with the goal of US, the American Recovery and Reinvestment Act and
300 million smart meters deployed my 2020. In addition, other incentives will expire in 2013. Utilities will either utilize
State Grid Corporation of China has begun deploying profits to pay for further improvements, or improvements
microgrids to connect isolated sections of the network.7 are likely to stall without further assistance. China's efforts
Other Asian nations are also beginning deployments, but have been guided by 5 year plans, which will continue to
are observing China's progress before beginning guide deployment efforts in the foreseeable future. These
widespread advancements. improvements will continue to focus on improving
efficiency and reliability of the Chinese grid. Brazil will also

7 www.hispanicbusiness.com/2012/9/11/china_leads_smart_grid_market_through.htm 8 www.renewgridmag.com/e107_plugins/content/content.php?content.6940



continue to advance its smart grid deployment, but a lack will focus on creating products that are able to be utilized
of binding authority on deployment by governmental worldwide, with other products. This will also allow vendors
agencies will prevent widespread efforts. However, other to focus on creating competitive advantage, and offer
countries in Asia and South America will continue to superior products and services. In addition, vendors will
observe deployment efforts by their larger counterparts take advantage of favorable trade negotiations such as
before committing to making improvements. Over the through APEC and NATO, and create positive economic
next 5 years, favorable trade agreements in these areas, growth for the firm and their nation.
such as those enacted by APEC and through NATO, will
encourage deployments in these areas. Demand Response

Business Cases In addition, 2013 will also bring advances in demand
response technology. Smart meter deployment has
Worldwide, smart grid deployments will increase the reached a point where it has enabled further
number of business cases. The business cases will be advancements. Real time analytics can determine usage
aimed at cost justification and comparing/evaluating and allow utilities to better match energy supply with
different technologies. The information in the cases will energy demand. The ability to provide demand response
be derived from the years of analytical data obtained will consist of time of use pricing plans, including having
since smart meter deployments began. Advanced peak vs non-peak pricing. In addition, energy storage will
analytics programs and meter data management systems be further incorporated into the smart grid and allow for a
have been collecting the smart meter data and are now reduction in costs, by providing spinning reserves, voltage
able to evaluate the long term effects, determine the and frequency regulation, and back-up sources of power.
most effective smart grid deployment efforts, calculate This will allow utilities to further incorporate demand
the actual cost and savings from each method of response programs by providing for the time shifting of
deployment, and include costs and benefits that were not energy. Utilities will then be able to supply power
included in initial projections. This information will then be produced during off-peak periods to be used during peak
used to guide utilities that have not begun deployments times.
and determine the most effective ways to maximize
profits, as well as allow utilities to make less expensive Optimization
investments.
Finally, 2013 will also allow utilities to focus on optimization.
Interoperability Information can be received in real time and be used to
guide business decisions. Modeling can allow utilities to
2013 will also focus on interoperability. As more vendors determine the most effective smart grid deployment
work worldwide, and create innovative systems that are options and guide future decisions. In the US, the ARRA
intertwined, open standards will be a key focus. Vendors and other incentives will expire, eliminating federal funds



for smart grid improvements. Therefore, profits must be
used in the most efficient way. Utilities will begin to focus
on cost justification, return on investment and payback
periods before making business decisions. In addition,
several parts of Europe have significant deployment and
are also looking for ways to maximize their investments.
Therefore, the focus on smart grid deployments will
change, focusing more on leveraging technology from
previous deployments with cost effective, low capital
solutions. Cloud based products and services will thus
garner attention, as will products that improve the
functionality of current products, improve the security of
products and services, and improve the capabilities of the
current grid without incurring high costs.

Overall, the introduction of long-term business cases will
justify the expense of smart grid deployments, improved
interconnection of products will offer utilities a larger
product and service selection, demand response pricing
options will offer better reliability and efficiency of the grid,
and optimization focus will allow the smart grid to be
further developed without incurring large capital
requirements. In 2013, the smart grid will continue to build
on the successes and learn from the failures of previous
smart grid deployments. The smart grid will continue to be
developed throughout the world, guided by goals and
directives, while allowing utilities and nations to guide their
own deployment efforts. The innovation of the smart grid
has been led by US firms, and will continue to be, as
favorable international trade agreements will encourage
innovation, as well as create competitive advantage
based on their successes and strengths of deployment
efforts to date.



Q&A: Thought Leaders
electrical utilities industry. Today, some utilities are
voluntarily securing their critical cyber assets and
for others, NERC CIP legislation is forcing them to
make security a priority. Regardless, protecting the
SUBNET Solutions smart grid from cyber-attacks to ensure a secure
and reliable source of energy to homes and
Brian Neufeld businesses will continue to be an important topic in
Vice President of Marketing 2012. Utilities that proactively put infrastructures
and policies in place to protect substation devices
[ZP] What new smart grid technologies and/or initiatives from attacks will be more competitive and reliable
should we expect from your company in ’12? in the coming years than utilities ignoring the reality
and trying to get by with the bare minimum.
SUBNET continuously strives to evolve its unified grid
intelligence philosophy which focuses on creating S&C Electric Company
a vendor-agnostic substation architecture and
holistic approach to how data securely moves Mike Edmonds
from substation devices through to enterprise Vice President, Strategic Solutions
business intelligence systems. In 2012 SUBNET will
enhance its automated password management [ZP] What new smart grid technologies and/or initiatives
and remote IED access control solutions for
should we expect from your company in ’12?
substation devices. These solutions help utilities
comply with NERC CIP legislation by creating a
This year, S&C will increase the maximum voltage
more secure and reliable system. SUBNET will also
rating—and thus expand the application range—
build upon its solution to help utilities manage the
of our IntelliRupter®, which features innovative
configuration of substation devices through the
pulseclosing technology, as well as release
SUBNET PowerSYSTEM Center configuration
TripSaver™ II, our cutout-mounted single phase
management application.
recloser with programmable TCC curves.

[ZP] How does your company foresee the global Smart S&C is also developing new software that will allow
Grid taking shape in ’12; what’s important; what’s at stake? utilities to further advance self-healing grids,
improve grid efficiency, and maximize benefits
Cyber Security continuous to play a significant role from distributed stored energy resources. As part of
in the Smart Grid, particularly within the the complete smart grid solutions that S&C offers to
transmission and distribution segment of the the industry, our services business has launched a



24/7 network operations center that will support changes in grid conditions have a huge impact on
S&C customers around the world with monitoring power reliability and efficiency. I expect business
important equipment installed on utility distribution cases will show that grid-based devices need more
grids, utility communication systems and power attention than they‘ve received to date.
quality solutions installed at renewable energy
plants and critical power users. Also, energy storage policy needs much work.
There are cases where regulations dictate that
S&C has spent considerable time developing the storage cannot be used to store cheap energy
systems that integrate distributed intelligence into and discharge it at peak. The role of storage to
centralized control systems. As part of our progress enable this two-way ‗ebb and flow‘ of power—by
toward Layered Intelligence™ Smart Grid Solutions, improving reliability, enabling peak shaving and
we have been working with Alstom Grid to peak shifting, regulating grid frequency and
continue work on developing hybrid solutions voltage—has yet to be fully valued in many
where fast action from devices embedded out on jurisdictions, which means the returns allowed on
the grid is fully integrated with overall policy from stored energy investments don‘t match the true
centralized systems. value provided by this technology. However, it‘s
not all doom and gloom. Finally, electrical power
[ZP] How does your company foresee the global Smart engineering has become glamorous, which will
Grid taking shape in ’12; what’s important; what’s at stake? hopefully attract and inspire the next generation of
engineers.
The smart grid requires improved business cases to
justify the improvements. We‘ll see work in that Trilliant
area around distribution automation and energy
storage applications. Part of the process of Sonita Lontoh
developing improved business cases should be Head of Corporate Marketing
ensuring that grid reliability in the U.S. at least
matches the rest of the world. Power quality and [ZP] What new Smart Grid technologies and/or initiatives
reliability are critical for communities to be
should we expect from your company in ’12?
competitive on the global market. I expect these
business cases will also better evaluate the role to
As the smart grid goes global, Trilliant and partners
be played by different smart grid technologies.
have and will continue to add an impressive list of
Advanced meters, for instance, are often equated
leading global partners and customers. For
with a smart grid. Although there‘s clearly a role for
example, together with GE Energy, Trilliant is
advanced meters to play, devices installed out on
collaborating on a smart grid research project
the grid that can take action in response to



with AES Electropaulo to increase reliability and implement various applications, ranging from
empower consumers in Sao Paulo, Brazil's largest advanced metering, to distribution automation, to
city; Trilliant is also helping Ecuador‗s Electrica de consumer applications.
Guayaquil (EDG) invest in Automated Meter
Infrastructure (AMI) to improve efficiency and Freescale Semiconductor
reliability in what is currently considered the largest
smart grid project in Latin America. Recently,
Derek Phillips
Trilliant partnered with ELO to expand access to
Marketing
smarter energy in Latin America. In Asia Pacific,
(Smart Energy Segment, Residential)
Trilliant is working on an innovative smart grid pilot
with TNBR, wholly-owned research arm of
Malaysia‘s largest utility TNB. Look for more Trilliant
[ZP] What new Smart Grid technologies and/or initiatives
announcements with global leading utilities in 2012. should we expect from your company in ’12?
To further expand on this global momentum,
Trilliant has expanded our presence in Europe, Asia, 2012 started with Freescale‘s pre-paid meter
and Latin America. With headquarters in Silicon announcement and through the year we will invest
Valley and presence around the world, Trilliant is in our metering portfolio including higher
the true embodiment of a global smart grid performance, higher resolution analog signal
company. acquisition, and more security. In addition, we will
continue to advance our solutions for last mile
communications and data concentrators. To
[ZP] How does your company foresee the global Smart augment both our metering and home energy
Grid taking shape in ’12; what’s important; what’s at stake?
management solutions, we look forward to offering
new solutions for ZigBee® SEP 2.0 that will
Trilliant sees Europe, Asia and Latin America to be
complement our ZigBee SE 1.1 and ZigBee HA
places where the Smart Grid will take off in 2012
products. With a 15 year longevity program and
and beyond. What is important is having solutions
proven quality, Freescale‘ s smart energy solutions
that help utilities in these regions solve business
will also be promoted in utility and substation
problems. It‗s not just about the technology, but
automation as well as distribution network
also about helping utilities solve real-world
communication.
problems. Utilities around the world operate in
different regulatory structures and environments
and have different business drivers. What is
[ZP] How does your company foresee the global Smart
important is having the expertise and flexible end- Grid taking shape in ’12; what’s important; what’s at stake?
to-end platform solutions that can help these
utilities solve their business problems and



Per the space in general, we see the smart meter Throughout the year, we intend to continue
market continuing its growth throughout the world forming relationships with key industry players to
bringing with it the need for data concentrators, further strengthen the AT&T smart grid ecosystem.
neighborhood area networks and the systems to We‘ll also look to the development of more ―smart
tie it all together. In the North American markets applications‖ for analyzing meter data and
and beyond, more smart meters will be enabled to improving utility efficiency.
provide communication into the home. We
anticipate this could kick start the demand for [ZP] How does your company foresee the global Smart
connected devices inside the home. Whether Grid taking shape in ’12; what’s important; what’s at stake?
connected to the meter or not, we see more
connected thermostats, appliances and lock sets Over the last several years, we‘ve seen strong
coming to market and starting to tie home energy demand for smart grid solutions – and we expect
management with a broader theme around that trend to continue in 2012. As more and more
efficiency, convenience and security. utility providers adopt smart grids, I believe that
we‘ll see continued development of innovative
AT&T applications and devices to support efficient
energy use. We expect that the cloud will take on
Ed Davalos a more critical role in the smart grid space for
Director, Product Management hosting metering data and applications.
(Utility/Smart Grid – Mobility)
With these developments, utilities and smart grid
providers will also be able to provide greater insight
[ZP] What new Smart Grid technologies and/or initiatives and education to consumers on their energy
should we expect from your company in ’12? usage. I imagine that 2012 will present many
opportunities for people to reduce consumption,
In 2012, we plan to focus our smart grid strategy on improve environmental sustainability and save
providing end-to-end solutions for our utility money on their utility bills.
customers – rather than simple connectivity. We
initiated this effort in 2011 with the announcement
of a resale agreement with SmartSynch, which
enables us to offer an entire package of smart grid
products and services – smart meters, data
collection software and professional services –
directly to our utility customers from AT&T.



Cooper Power Systems and Cooper Power Systems has been directly
involved for many years in these activities and
projects across our product lines. Over the past few
Tom Pitstick
years, consumer-facing projects such as
Vice President
Advanced Metering Infrastructure (AMI) and
Energy Automation Systems Business Unit
Demand Response (DR) have garnered much of
the attention of analysts and politicians. While
[ZP] What new Smart Grid technologies and/or initiatives these applications are very important and
should we expect from your company in ’12? continue to deliver substantial value for utility
customers, we are starting to see more balance in
Cooper Power Systems will continue to invest in our the discussions to include grid automation,‖ said
Advanced Metering Infrastructure (AMI), Demand Tom Pitstick, vice president, energy automation
Response (DR), and grid automation solutions with solutions business unit of Cooper Power Systems.
a number of interesting new products and product
improvements being launched in 2012. Our
solutions aren‘t new to the market. They are field-
proven and installed at hundreds of utilities around
the world. We are also unique in the industry in our
expertise and ability to provide solutions that span
from system studies and analysis through to the
apparatus, software, and communications that
improve reliability and power quality on the grid.
We are also the only AMI vendor with true, best-in-
class demand response and distribution
automation expertise,‖ explained Tom Pitstick, vice
president, energy automation solutions business
unit of Cooper Power Systems.

[ZP] How does your company foresee the global Smart
Grid taking shape in ’12; what’s important; what’s at
stake?

The Smart Grid isn‘t new; it‘s a new word for what‘s
been an ongoing trend to automate the electric
grid over the past few decades,



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