Last week at DIG South 2014 (Charleston, SC), I gave a talk titled “What the Internet of Things Really Means.” One of the next big drivers of transformation for consumers and businesses — and one of the biggest buzzwords — is the Internet of Things. IoT is defined by ubiquity: Technology and computation will become ubiquitous, truly integrated into our lives. Digital technologies will move into the “stuff” we have, the spaces we live and work in, and the stores at which we shop. The trend is still moving up the hype cycle, so the drumbeat of how exciting and revolutionary will continue to grow (before the inevitable realization that IoT isn’t a silver bullet and the warts and challenges of the systems become apparent).
The talk is organized into three sections: Why is the IoT is a big deal? What are the implications for designers, marketers, agencies and startups? And finally how we’re designing digital ecosystems to be ready for IoT?