OutlineCompany OverviewStrategy to entry BrazilProduct AdaptationPromotion Adaptation
Company Overview Hong Kong based large- scale company Number one brand of herbal tea in china Export to South –East Asia, Europe ,America Selected for Harvard business review case
Strategy to entry Brazilestablishing a joint venture with a local partner calledBrazil Foods (BRF)solve the issue of language and improve itsoperation efficiencymature distribution channel, good productionfacilities.
Product Adaptation Wong Lo Kat Daily Magic Ener Genie
CHINA BRAZIL Product Functional Functional Healthy Energy Category drinks drinks drinks drinksBrand name Wong Lo Wong Lo Daily Magic Ener Kat herbal Kat herbal Herbal tea Genie tea tea 1honeysuckle 1honeysuckle 1cocoa 1Acai Product flower flower powder BerryIngredients 2licorice 2licorice (new) (new) roots roots 2 original 2 original 3other 3other ingredients ingredients herbals herbals
Promotion Adaptation • Preventing carbuncles andWong inflammationLo Kat • Your Everyday companionDailyMagicEner • A Source of VitalityGenie
Tools Tools AdaptationAdvertising Advertising --TV advertising --TV advertising --Out door advertising -- Internet Advertising -- Internet AdvertisingSales—Promotion Sales Promotion ---Restaurant Promotion ---Restaurant PromotionPublic Relations: Public Relations: ---Sponsoring public welfare ---Sponsoring sports eventsactivities; donations;