MBA 414Management of Finance
International MarketingMBA 414Zou Mei1103/8223
OutlineCompany OverviewStrategy to entry BrazilProduct AdaptationPromotion Adaptation
Company Overview     Hong Kong based large-     scale company     Number one brand of     herbal tea in china     Export t...
Strategy to entry Brazilestablishing a joint venture with a local partner calledBrazil Foods (BRF)solve the issue of langu...
Product Adaptation               Wong Lo Kat Daily Magic   Ener Genie
CHINA                       BRAZIL  Product      Functional    Functional      Healthy      Energy Category      drinks   ...
Promotion Adaptation       • Preventing carbuncles andWong     inflammationLo Kat        • Your Everyday companionDailyMag...
Tools                        Tools AdaptationAdvertising                         Advertising --TV advertising             ...
TV COMMERCIAL IN CHINA
Out door advertising   Donations
Thank you!        Zou Mei        EASB        13 Jan 2012
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Wong lo kat entry brazil new

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Wong lo kat entry brazil new

  1. 1. MBA 414Management of Finance
  2. 2. International MarketingMBA 414Zou Mei1103/8223
  3. 3. OutlineCompany OverviewStrategy to entry BrazilProduct AdaptationPromotion Adaptation
  4. 4. Company Overview Hong Kong based large- scale company Number one brand of herbal tea in china Export to South –East Asia, Europe ,America Selected for Harvard business review case
  5. 5. Strategy to entry Brazilestablishing a joint venture with a local partner calledBrazil Foods (BRF)solve the issue of language and improve itsoperation efficiencymature distribution channel, good productionfacilities.
  6. 6. Product Adaptation Wong Lo Kat Daily Magic Ener Genie
  7. 7. CHINA BRAZIL Product Functional Functional Healthy Energy Category drinks drinks drinks drinksBrand name Wong Lo Wong Lo Daily Magic Ener Kat herbal Kat herbal Herbal tea Genie tea tea 1honeysuckle 1honeysuckle 1cocoa 1Acai Product flower flower powder BerryIngredients 2licorice 2licorice (new) (new) roots roots 2 original 2 original 3other 3other ingredients ingredients herbals herbals
  8. 8. Promotion Adaptation • Preventing carbuncles andWong inflammationLo Kat • Your Everyday companionDailyMagicEner • A Source of VitalityGenie
  9. 9. Tools Tools AdaptationAdvertising Advertising --TV advertising --TV advertising --Out door advertising -- Internet Advertising -- Internet AdvertisingSales—Promotion Sales Promotion ---Restaurant Promotion ---Restaurant PromotionPublic Relations: Public Relations: ---Sponsoring public welfare ---Sponsoring sports eventsactivities; donations;
  10. 10. TV COMMERCIAL IN CHINA
  11. 11. Out door advertising Donations
  12. 12. Thank you! Zou Mei EASB 13 Jan 2012

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