Social Media Campaigns

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Social Media Campaigns

  1. 1. SOCIAL MEDIA FOR EVERYTHING
  2. 2. WHAT’S ALL THE FUSS?http://www.youtube.com/watch?v=izo7Os3uaUA
  3. 3. Figure 4: “Which of the following do a good job when you want to...” Stay in touch Be creative Change opinions with friends Share new Earn respect experiences Share Explore the knowledge world around Seek other Express people’s yourself opinions 0 10 20 30 40 50 Feel like Promote you belong yourself Meet new Hang out or people waste time Manage my Have fun / life better Be entertained Make money Keep up to date Make contacts Learn for work something newhttp://www.youtube.com/watch?v=izo7Os3uaUA Blogs Video sites Message Boards Instant Messenger Social Networks
  4. 4. HOW ARE BRANDSUSING SOCIAL MEDIA?
  5. 5. FACEBOOK
  6. 6. DailyFACEBOOK: 1,900,000AVERAGE NO. FRIENDS 120 / 400,000 ACCESS ON MOBILEDAILY REACH 1,100,000
  7. 7. Gender Age 10.00 27.00 45.00 27.00 55.00 male female 35.00 13-17 18-24 25-34 35+FACEBOOK: 1,900,00080% Stay in touch with friends / 56% PHOTOS /47% JOINING BRAND SITES / 36% GAMES
  8. 8. FACEBOOKhttp://www.youtube.com/watch?v=F1AsycJNl7o
  9. 9. FACEBOOKhttp://www.aislondon.com/indigo/
  10. 10. FACEBOOK PLACES
  11. 11. FACEBOOKhttp://www.facebook.com/lynxeffectireland
  12. 12. FACEBOOK ALWAYS ON CONVERSATIONhttp://www.facebook.com/innocent.smoothies
  13. 13. FACEBOOKhttp://www.facebook.com/SpecialOlympicsIreland
  14. 14. FACEBOOK: INSIGHTS
  15. 15. GIFT AD SAMPLING ADFACEBOOK: AD TYPES
  16. 16. FAN AD GIFT AD SAMPLING ADFACEBOOK: AD TYPES
  17. 17. FAN AD GIFT AD SAMPLING AD EVENT ADFACEBOOK: AD TYPES
  18. 18. FAN AD COMMENT AD GIFT AD SAMPLING AD EVENT ADFACEBOOK: AD TYPES
  19. 19. FAN AD COMMENT AD GIFT AD POLLING AD SAMPLING AD EVENT ADFACEBOOK: AD TYPES
  20. 20. TWITTER
  21. 21. TWITTER: 230,000 USERSTWITTER30% ACCESS DAILY
  22. 22. TWITTER: HOW IT’S USED
  23. 23. TWITTER: PUSH MESSAGING
  24. 24. TWITTER: PUSH MESSAGING
  25. 25. TWITTER: LISTENING
  26. 26. TWITTER: LISTENING
  27. 27. TWITTER: ACCESS
  28. 28. TWITTER: NEW INTERACTIONhttp://vimeo.com/19826810
  29. 29. TWITTER: NEW INTERACTIONhttp://www.youtube.com/watch?v=s4lEFssk4PM
  30. 30. TWITTER: MEASUREMENT
  31. 31. YOUTUBE
  32. 32. YOUTUBE: 1,300,00036,000,000 VIEWS
  33. 33. YOUTUBE:http://www.youtube.com/lynxeffectireland
  34. 34. YOUTUBE: ANNOTATIONShttp://www.youtube.com/watch?v=QyQ1W5GD6D8
  35. 35. YOUTUBE: CAMPAIGN SITEShttp://www.youtube.com/user/innocentdrinksltd
  36. 36. YOUTUBE: INSIGHTShttp://www.youtube.com/user/innocentdrinksltd
  37. 37. YOUTUBE: TRENDShttp://www.youtube.com/user/innocentdrinksltd
  38. 38. MOBILE
  39. 39. MOBILE: 1,500,000 SMART PHONES700,000 ACCESS THE INTERNET / 180,000 IPADS
  40. 40. MOBILE: QR CODES
  41. 41. MOBILE: QR CODES INTERACTIVE ADShttp://www.youtube.com/watch?v=8vWVtpCfLX8
  42. 42. MOBILE: LAYAR
  43. 43. MOBILE: ADShttp://www.youtube.com/watch?v=QShhXOyDjRM
  44. 44. MOBILE: APPLICATIONS8,000,000 APPS DOWNLOADED / 350,000 AVAILABLE
  45. 45. !"##$%&!()*(% !"#$%&%#$%()*+,"-%-*%+$%(.%/)&0-%1**2$%&32%"&$%&%4*-% *0%,**2%0+35-#*3&4#-.6%7-%#$%)8&44.%3#584.%#3-8,)&-82%9#-"% -"8%98(%$*%-"8%&%5&3%$.35%-*%-"8%.*+)%98(%4*,#36% !"#$%#$%&)-#5+4&)4.%#:*)-&3-%0*)%;+8)<&4+%(85&+$8% bran -"8.%"&=8%$+5"%&%$-)*3,%98(%$#,3#3%)8$83586%!"#$%&% &4$*%,838)&-8$%&%$"*#3,%4#$-%8&$#4.%&32%,#=8$%$85#>5% &2=#586%?$8)$%5&3%,8-%-#$%*3@%"8&4-".%8&-#3,A%83-8)-&#3B #3,A%C#2$A%2#&(8-8$%8-56%!"#$%#$%#:*)-&3-%-"&-%;+8)<&4+% *008)%:*)8%*0%=&4+8%(8.*32%D+$-%4*9B5*$-%$"*#3,%4#$-% ,838)&-*)6%E"&-F$%-"8%$*5#&4%,**2%-"&-%-"8.%5&3%)*B =#28G%MOBILE: APPLICATIONS
  46. 46. GET PEOPLE TALKING
  47. 47. GET PEOPLE TALKINGWWW.FLUSHTRACKER.COM
  48. 48. GET PEOPLE TALKINGWWW.TALKTOEU.IE/EUROTRIP
  49. 49. GET PEOPLE TALKING
  50. 50. NEW TRENDS
  51. 51. THE SOCIAL CONSUMER
  52. 52. BRANDS ARE LISTENINGYoutube - Gatorade Mission Control
  53. 53. DEALS SITESGROUPON.COM / BOARDSDEALS.IE / CITYDEAL.IE / PIGSBACK.COM
  54. 54. MOBILE / LOCATION BASED OFFERS
  55. 55. BRIEFING
  56. 56. 1. CAMPAIGN OBJECTIVE / WHAT DOES SUCCESS LOOK LIKE? 2. CAMPAIGN / ALWAYS ON 3. TARGET AUDIENCE 4. CONSUMER INSIGHT / DIGITAL INSIGHT 5. WHAT IS THE SINGLE ONE THING YOU WANT PEOPLE TO DO? 6. WHAT IS THE BRAND IDEA? 7. WHAT IS THE KEY CAMPAIGN MESSAGE? 8. BRAND TONE 9. WHAT OTHER ACTIVITY IS IN THE MIX? 10. CONTACTS IT / MEDIA 11. CREATIVE ASSETS AVAILABLE 12. BUDGETTHE DIGITAL BRIEF
  57. 57. USEFUL FUN INFORMATIVESUCCESS: PROVIDE VALUE
  58. 58. colin@zoodigital.ie / 086 8521587 www.zoodigital.ie

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