Content is King 2010

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Hello. This presentation was given at the Content is king Conference in Dublin on the 16th of November.

Title of the talk:
Staying in tune with customer sentiment: which social media communities are most important for your brand?”

Enjoy.

Published in: Business, Technology
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Content is King 2010

  1. 1: THE SOCIAL CONSUMER
  2. 2: UPWARDLY MOBILE
  3. 3: RATE EVERYTHING
  4. Youtube - Gatorade Mission Control
  5. STEP 1: START LISTENING
  6. STEP 1: START LISTENING FREE TOOLS: WWW.GOOGLE.COM/ALERTS WWW.ADDICTOMATIC.COM WWW.WHOSTALKIN.COM
  7. STEP 2: FIND THE RIGHT CONVERSATIONS
  8. STEP 2: FIND THE RIGHT CONVERSATIONS FREE TOOLS: WWW.FACEBOOK.COM WWW.IRISHBLOGS.IE WWW.GEOCHIRP.COM WWW.BOARDS.IE
  9. STEP 2: FIND THE RIGHT CONVERSATIONS FREE TOOLS: WWW.FACEBOOK.COM WWW.IRISHBLOGS.IE WWW.GEOCHIRP.COM WWW.BOARDS.IE
  10. STEP 3: MEASURE SENTIMENT
  11. STEP 3: MEASURE SENTIMENT FREE TOOLS: WWW.SOCIALMENTION.COM WWW.TWITRRATR.COM WWW.GOOGLE.COM/ANALYTICS BOIUlster Bank
  12. STEP 3: MEASURE SENTIMENT FREE TOOLS: WWW.SOCIALMENTION.COM WWW.TWITRRATR.COM WWW.GOOGLE.COM/ANALYTICS
  13. STEP 4: ASK & RESPOND
  14. STEP 4: ASK & RESPOND FREE TOOLS: WWW.SURVEYPIRATE.COM WWW.POLLDADDY.COM
  15. STEP 5: USE, MEASURE & START AGAIN
  16. STEP 5: USE, MEASURE & START AGAIN
  17. www.pizzaturnaround.com
  18. colin@zoodigital.ie / @zoodigital

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