Content Is King 17 Nov 2009

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This presentation was given by Colin at the Content is King Conference in the Guinness Storehouse. The topic is the creation of video content for the web.

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Content Is King 17 Nov 2009

  1. 1. HELLO.
  2. 2. HOW TO MAKE A WINNING VIDEO. http://www.youtube.com/watch?v=z2BgjH_CtIA
  3. 3. HOW TO MAKE A WINNING VIDEO. http://www.youtube.com/watch?v=rHZUPJji6w8
  4. 4. HOW TO MAKE A WINNING VIDEO. http://www.youtube.com/watch?v=tbLPMwCkRT4
  5. 5. HOW TO MAKE A WINNING VIDEO. http://www.youtube.com/watch?v=4-94JhLEiN0
  6. 6. HOW TO MAKE A WINNING VIDEO. http://www.youtube.com/watch?v=dMH0bHeiRNg
  7. 7. STORY.
  8. 8. STORY. http://www.youtube.com/watch?v=2lXh2n0aPyw&
  9. 9. STORY. www.truthaboutsmart.co.uk
  10. 10. STORY. https://www.armyjobs.mod.uk/startthinkingsoldier/Pages/Default.aspx
  11. 11. REUSE & TIMING. http://www.youtube.com/watch?v=JMHK9gPdClo
  12. 12. REUSE & TIMING. http://www.youtube.com/watch?v=JMHK9gPdClo
  13. 13. REUSE, TIMING & EASY TO SHARE. http://www.speechbreaker.co.uk/
  14. 14. INNOVATE. http://awards.akqa.com/Awards2009/iab/HotSpot_Player/default.html
  15. 15. PRODUCTION VALUES. http://www.cinema.philips.com/
  16. 16. KNOW YOUR CHANNEL. 1. CONTENT (NOT ALWAYS KING!) - SHORT / FAKE / SHOCKING 2. GET ON THE MOST VIEWED PAGE 3. TITLE OPTIMISATION
  17. 17. KNOW YOUR CHANNEL.
  18. 18. KNOW YOUR CHANNEL. 4. THUMBNAIL OPTIMISATION 5. TALK WITH YOURSELF 6. TAG 7. MONITOR 8. KNOW FUNCTIONALITY
  19. 19. KNOW YOUR CHANNEL. http://www.youtube.com/watch?v=QyQ1W5GD6D8
  20. 20. KNOW YOUR CHANNEL. http://www.youtube.com/watch?v=Elo7WeIydh8
  21. 21. KNOW YOUR CHANNEL.
  22. 22. HOW TO MAKE A WINNING VIDEO. 1. ENGAGE PEOPLE WITH YOUR STORY 2. RE-USE, BE TIMELY & EASY TO SHARE 3. INNOVATE 4. DON’T FORGET PRODUCTION VALUES 5. KNOW YOUR CHANNEL
  23. 23. THANKS... I’M ON TWITTER @ZOODIGITAL COLIN@ZOODIGITAL.IE

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