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WonderfulWord of Mouth            Text   Building your                   Strategy
choosing camp
wom
connection
looks fun
looks safe
inspires confidence
maximize both
a Canon guy for life
how many people?
build a system
why care about wom?
how does it work?
makes me itchy
the other side
rest of my life
2 years later
how many people?
be worthy
seth godin
why care 2.0
john jantsch
4 c’s
content
context
connection
community
Scandinavian Air
content
education marketing
context
where they need
connection
when, where, how
community
natural for us
do something special
ideal customer lifecycle
know
like
try
buy
repeat
refer
get to know us
1st impression
ideal customer
1+ kids
engages your staff
volunteers
donates
already referring
brings people to camp
find more of him/her
get to like us
path
educate
come to trust us
educate
communicate WHY
wombomb
try something
give them a sample
wombomb #2
buy camp
talkable
wombomb #3
repeat next year
get the most out of camp
wombomb #4
get their ideas
refer to a friend
make it easy
system
bill of rights
exceed expectations
wombomb #5
communicate
reward champs
wombomb #6
equip them
when can I ask?
always ask why
questions?
zoic.ca/CampPros
www.camphacker.org         @camphacker         travis@walkingmaverick.comtravis allison
Wonderful Word of Mouth - Summer Camp Referral Strategy
Wonderful Word of Mouth - Summer Camp Referral Strategy
Wonderful Word of Mouth - Summer Camp Referral Strategy
Wonderful Word of Mouth - Summer Camp Referral Strategy
Wonderful Word of Mouth - Summer Camp Referral Strategy
Wonderful Word of Mouth - Summer Camp Referral Strategy
Wonderful Word of Mouth - Summer Camp Referral Strategy
Wonderful Word of Mouth - Summer Camp Referral Strategy
Wonderful Word of Mouth - Summer Camp Referral Strategy
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Wonderful Word of Mouth - Summer Camp Referral Strategy

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Developing your summer camp referral strategy

Summer camp marketing expert, Travis Allison, presented at the Northeast YMCA Camps Conference.

His topic: implementing the strategies outlined in John Jantsch's The Referral Engine for summer camps.

Published in: Business

Wonderful Word of Mouth - Summer Camp Referral Strategy

  1. 1. WonderfulWord of Mouth Text Building your Strategy
  2. 2. choosing camp
  3. 3. wom
  4. 4. connection
  5. 5. looks fun
  6. 6. looks safe
  7. 7. inspires confidence
  8. 8. maximize both
  9. 9. a Canon guy for life
  10. 10. how many people?
  11. 11. build a system
  12. 12. why care about wom?
  13. 13. how does it work?
  14. 14. makes me itchy
  15. 15. the other side
  16. 16. rest of my life
  17. 17. 2 years later
  18. 18. how many people?
  19. 19. be worthy
  20. 20. seth godin
  21. 21. why care 2.0
  22. 22. john jantsch
  23. 23. 4 c’s
  24. 24. content
  25. 25. context
  26. 26. connection
  27. 27. community
  28. 28. Scandinavian Air
  29. 29. content
  30. 30. education marketing
  31. 31. context
  32. 32. where they need
  33. 33. connection
  34. 34. when, where, how
  35. 35. community
  36. 36. natural for us
  37. 37. do something special
  38. 38. ideal customer lifecycle
  39. 39. know
  40. 40. like
  41. 41. try
  42. 42. buy
  43. 43. repeat
  44. 44. refer
  45. 45. get to know us
  46. 46. 1st impression
  47. 47. ideal customer
  48. 48. 1+ kids
  49. 49. engages your staff
  50. 50. volunteers
  51. 51. donates
  52. 52. already referring
  53. 53. brings people to camp
  54. 54. find more of him/her
  55. 55. get to like us
  56. 56. path
  57. 57. educate
  58. 58. come to trust us
  59. 59. educate
  60. 60. communicate WHY
  61. 61. wombomb
  62. 62. try something
  63. 63. give them a sample
  64. 64. wombomb #2
  65. 65. buy camp
  66. 66. talkable
  67. 67. wombomb #3
  68. 68. repeat next year
  69. 69. get the most out of camp
  70. 70. wombomb #4
  71. 71. get their ideas
  72. 72. refer to a friend
  73. 73. make it easy
  74. 74. system
  75. 75. bill of rights
  76. 76. exceed expectations
  77. 77. wombomb #5
  78. 78. communicate
  79. 79. reward champs
  80. 80. wombomb #6
  81. 81. equip them
  82. 82. when can I ask?
  83. 83. always ask why
  84. 84. questions?
  85. 85. zoic.ca/CampPros
  86. 86. www.camphacker.org @camphacker travis@walkingmaverick.comtravis allison

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