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Tell Your Story - Social Media & Your Summer Camp

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I was honoured to be asked to be the keynote speaker at the Society of Camp Director's spring meeting. I spoke about how social media is really just story telling.

If summer camps can get good at telling their stories then social media is quite simple.

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Tell Your Story - Social Media & Your Summer Camp

  1. 1. tell your story
  2. 2. when people listen to stories theirHEART RATErises and...
  3. 3. become a
  4. 4. community
  5. 5. 1930ʼs
  6. 6. 1930ʼs
  7. 7. 1930ʼs
  8. 8. 1930ʼs
  9. 9. 1930ʼssummer camp isIMPORTANT
  10. 10. tell your story
  11. 11. 1950ʼs
  12. 12. 1950ʼs
  13. 13. 1950ʼs
  14. 14. 1950ʼs
  15. 15. 1950ʼs
  16. 16. 1950ʼssummer camp isIMPORTANT
  17. 17. tell your story
  18. 18. 1970ʼs
  19. 19. 1970ʼs
  20. 20. 1970ʼs
  21. 21. 1970ʼs
  22. 22. 1970ʼs
  23. 23. 1970ʼs
  24. 24. 1970ʼs
  25. 25. summer camp is1970ʼsIMPORTANT
  26. 26. tell your story
  27. 27. 1970ʼs
  28. 28. 1990ʼs
  29. 29. 1990ʼs
  30. 30. 1990ʼs
  31. 31. 1990ʼs
  32. 32. 1990ʼs
  33. 33. 1990ʼs
  34. 34. summer camp isIMPORTANT1990ʼs
  35. 35. tell your story
  36. 36. 2010ʼs
  37. 37. telling the story of summer camphas never been moreIMPORTANT2010ʼs
  38. 38. 2010ʼs
  39. 39. summer camp is
  40. 40. dying
  41. 41. tell your story
  42. 42. why?
  43. 43. 2010ʼs
  44. 44. 2010ʼs
  45. 45. 2010ʼs
  46. 46. 2010ʼs
  47. 47. summer learning loss2010ʼs
  48. 48. summer learning lossnature deficit disorder2010ʼs
  49. 49. 2010ʼs
  50. 50. stand up for themselves2010ʼs
  51. 51. stand up for themselvesbecome a great leader2010ʼs
  52. 52. rec om me nd ati on s
  53. 53. rec om me nd ati on s emco oti nn on ec al tio n
  54. 54. socialmedia
  55. 55. tell your story
  56. 56. Who is yourcompetition?
  57. 57. socialmedia
  58. 58. socialmedia(and otherweb tools)
  59. 59. 138 friends
  60. 60. 138 friends
  61. 61. 5 3 5138 friends 7
  62. 62. CAMPHACKER
  63. 63. tell your story
  64. 64. When you look at your campand say “we couldn’t beWEIRDER”, then you arestarting to make yourselvesremarkable.
  65. 65. Seth Godin(blogger, author)**and Arowhon alumn!
  66. 66. tell your story
  67. 67. thank you for your inspirationsocial media camp leaders
  68. 68. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in EstesPark, ColoradoJeff Cheley
  69. 69. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in EstesPark, ColoradoJeff Cheley Hello SCD - Camp Kandalore, Algonquin Highlands, Ontario Dave Graham
  70. 70. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in Estes Alicia DeHart TheriaultPark, Colorado Fernwood Cove, Harrison, MaineJeff Cheley Hello SCD - Camp Kandalore, Algonquin Highlands, Ontario Dave Graham
  71. 71. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in Estes Alicia DeHart TheriaultPark, Colorado Fernwood Cove, Harrison, MaineJeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia)
  72. 72. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce WilliamsPark, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, OntarioJeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia)
  73. 73. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce WilliamsPark, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, OntarioJeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia)Janice Greenshields Hi Society of Camp Directors! - OnondagaCamp, Minden, Ontario
  74. 74. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce WilliamsPark, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, OntarioJeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! (and to all the others from SCD!) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society of Camp Directors! - OnondagaCamp, Minden, Ontario
  75. 75. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce WilliamsPark, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, OntarioJeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! (and to all the others from SCD!) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society Ben Radley Pleasant Hill of Camp Directors! - Onondaga Outdoor Camp, Perrysville, OhioCamp, Minden, Ontario
  76. 76. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce WilliamsPark, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, OntarioJeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! Natasha Leigh Hello from (and to all the others from SCD!) Cairn Alumni! (Baysville, ON) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society Ben Radley Pleasant Hill of Camp Directors! - Onondaga Outdoor Camp, Perrysville, OhioCamp, Minden, Ontario
  77. 77. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce WilliamsPark, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, OntarioJeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! Natasha Leigh Hello from (and to all the others from SCD!) Cairn Alumni! (Baysville, ON) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society Ben Radley Pleasant Hill Relena Myers Bonjour! Gracefield of Camp Directors! - Onondaga Outdoor Camp, Perrysville, Ohio Christian Camp & Retreat Centre,Camp, Minden, Ontario Gracefield, Quebec
  78. 78. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce WilliamsPark, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, OntarioJeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! Natasha Leigh Hello from (and to all the others from SCD!) Cairn Alumni! (Baysville, ON) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society Ben Radley Pleasant Hill Relena Myers Bonjour! Gracefield of Camp Directors! - Onondaga Outdoor Camp, Perrysville, Ohio Christian Camp & Retreat Centre,Camp, Minden, Ontario Gracefield, QuebecAudrey Cameron CampGeddie, Ponds, Nova Scotia
  79. 79. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce WilliamsPark, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, OntarioJeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! Natasha Leigh Hello from (and to all the others from SCD!) Cairn Alumni! (Baysville, ON) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society Ben Radley Pleasant Hill Relena Myers Bonjour! Gracefield of Camp Directors! - Onondaga Outdoor Camp, Perrysville, Ohio Christian Camp & Retreat Centre,Camp, Minden, Ontario Gracefield, QuebecAudrey Cameron CampGeddie, Ponds, Nova Scotia Theresa McDonald-Lee Camp Kintail, Goderich, Ontario
  80. 80. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce WilliamsPark, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, OntarioJeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! Natasha Leigh Hello from (and to all the others from SCD!) Cairn Alumni! (Baysville, ON) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society Ben Radley Pleasant Hill Relena Myers Bonjour! Gracefield of Camp Directors! - Onondaga Outdoor Camp, Perrysville, Ohio Christian Camp & Retreat Centre,Camp, Minden, Ontario Gracefield, Quebec Dan Weir Frost Valley YMCA,Audrey Cameron Camp Claryville, New YorkGeddie, Ponds, Nova Scotia Theresa McDonald-Lee Camp Kintail, Goderich, Ontario
  81. 81. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce WilliamsPark, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, OntarioJeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! Natasha Leigh Hello from (and to all the others from SCD!) Cairn Alumni! (Baysville, ON) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society Ben Radley Pleasant Hill Relena Myers Bonjour! Gracefield of Camp Directors! - Onondaga Outdoor Camp, Perrysville, Ohio Christian Camp & Retreat Centre,Camp, Minden, Ontario Gracefield, Quebec Dan Weir Frost Valley YMCA,Audrey Cameron Camp Claryville, New YorkGeddie, Ponds, Nova Scotia Dan Kosmo Leaver Howdy from Theresa McDonald-Lee Camp Kasota East Camp, Sylvan Lake, Kintail, Goderich, Ontario Alberta, Canada
  82. 82. thank you for your inspirationsocial media camp leadersHi Society of Camp Directors- Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce WilliamsPark, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, OntarioJeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! Natasha Leigh Hello from (and to all the others from SCD!) Cairn Alumni! (Baysville, ON) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society Ben Radley Pleasant Hill Relena Myers Bonjour! Gracefield of Camp Directors! - Onondaga Outdoor Camp, Perrysville, Ohio Christian Camp & Retreat Centre,Camp, Minden, Ontario Gracefield, Quebec Dan Weir Frost Valley YMCA, Marie Chapman-Tubby FrontierAudrey Cameron Camp Trails Camp Eganville, Ontario Claryville, New YorkGeddie, Ponds, Nova Scotia Dan Kosmo Leaver Howdy from Theresa McDonald-Lee Camp Kasota East Camp, Sylvan Lake, Kintail, Goderich, Ontario Alberta, Canada
  83. 83. thank you for your inspirationsocial media camp leaders Hi Society of Camp Directors - Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce Williams Park, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, Ontario Jeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! Natasha Leigh Hello from (and to all the others from SCD!) Cairn Alumni! (Baysville, ON) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society Ben Radley Pleasant Hill Relena Myers Bonjour! Gracefield of Camp Directors! - Onondaga Outdoor Camp, Perrysville, Ohio Christian Camp & Retreat Centre,Camp, Minden, Ontario Gracefield, Quebec Dan Weir Frost Valley YMCA, Marie Chapman-Tubby Frontier Audrey Cameron Camp Trails Camp Eganville, Ontario Claryville, New York Geddie, Ponds, Nova Scotia Dan Kosmo Leaver Howdy from Theresa McDonald-Lee Camp Kasota East Camp, Sylvan Lake, Kintail, Goderich, Ontario Alberta, CanadaRebecca Jess Cairn PresbyterianCamping, Baysville, Ontario
  84. 84. thank you for your inspirationsocial media camp leaders Hi Society of Camp Directors - Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce Williams Park, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, Ontario Jeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! Natasha Leigh Hello from (and to all the others from SCD!) Cairn Alumni! (Baysville, ON) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society Ben Radley Pleasant Hill Relena Myers Bonjour! Gracefield of Camp Directors! - Onondaga Outdoor Camp, Perrysville, Ohio Christian Camp & Retreat Centre,Camp, Minden, Ontario Gracefield, Quebec Dan Weir Frost Valley YMCA, Marie Chapman-Tubby Frontier Audrey Cameron Camp Trails Camp Eganville, Ontario Claryville, New York Geddie, Ponds, Nova Scotia Dan Kosmo Leaver Howdy from Theresa McDonald-Lee Camp Kasota East Camp, Sylvan Lake, Kintail, Goderich, Ontario Alberta, Canada Eric Naftulin Aloha Beach Camp, Los Angeles, CaliforniaRebecca Jess Cairn PresbyterianCamping, Baysville, Ontario
  85. 85. thank you for your inspirationsocial media camp leaders Hi Society of Camp Directors - Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce Williams Park, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, Ontario Jeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! Natasha Leigh Hello from (and to all the others from SCD!) Cairn Alumni! (Baysville, ON) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society Ben Radley Pleasant Hill Relena Myers Bonjour! Gracefield of Camp Directors! - Onondaga Outdoor Camp, Perrysville, Ohio Christian Camp & Retreat Centre,Camp, Minden, Ontario Gracefield, Quebec Dan Weir Frost Valley YMCA, Marie Chapman-Tubby Frontier Audrey Cameron Camp Trails Camp Eganville, Ontario Claryville, New York Geddie, Ponds, Nova Scotia Dan Kosmo Leaver Howdy from Theresa McDonald-Lee Camp Kasota East Camp, Sylvan Lake, Kintail, Goderich, Ontario Alberta, Canada Eric Naftulin Aloha Beach Camp, Los Angeles, CaliforniaRebecca Jess Cairn Presbyterian Matt Buczek Stonybrook DayCamping, Baysville, Ontario Camp, Randolph New Jersey!
  86. 86. thank you for your inspirationsocial media camp leaders Hi Society of Camp Directors - Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce Williams Park, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, Ontario Jeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! Natasha Leigh Hello from (and to all the others from SCD!) Cairn Alumni! (Baysville, ON) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society Ben Radley Pleasant Hill Relena Myers Bonjour! Gracefield of Camp Directors! - Onondaga Outdoor Camp, Perrysville, Ohio Christian Camp & Retreat Centre,Camp, Minden, Ontario Gracefield, Quebec Dan Weir Frost Valley YMCA, Marie Chapman-Tubby Frontier Audrey Cameron Camp Trails Camp Eganville, Ontario Claryville, New York Geddie, Ponds, Nova Scotia Dan Kosmo Leaver Howdy from Theresa McDonald-Lee Camp Kasota East Camp, Sylvan Lake, Kintail, Goderich, Ontario Alberta, Canada John Rankin Eric Naftulin Aloha Beach Camp Augusta - Nevada City,CA Camp, Los Angeles, CaliforniaRebecca Jess Cairn Presbyterian Matt Buczek Stonybrook DayCamping, Baysville, Ontario Camp, Randolph New Jersey!
  87. 87. thank you for your inspirationsocial media camp leaders Hi Society of Camp Directors - Cheley Camps in Estes Alicia DeHart Theriault Joe Richards Pearce Williams Park, Colorado Fernwood Cove, Harrison, Maine Christian Centre, Iona, Ontario Jeff Cheley Alexis Dean Hello SCD - Hello SCD - Camp Kandalore, KS Camp, Tivat, Montenegro Algonquin Highlands, Ontario (on the Bay of Kotor, next Dave Graham to Croatia) Sol Birenbaum Hello to me!! Natasha Leigh Hello from (and to all the others from SCD!) Cairn Alumni! (Baysville, ON) ... wishing you well from Camp Walden, Ontario!Janice Greenshields Hi Society Ben Radley Pleasant Hill Relena Myers Bonjour! Gracefield of Camp Directors! - Onondaga Outdoor Camp, Perrysville, Ohio Christian Camp & Retreat Centre,Camp, Minden, Ontario Gracefield, Quebec Dan Weir Frost Valley YMCA, Marie Chapman-Tubby Frontier Audrey Cameron Camp Trails Camp Eganville, Ontario Claryville, New York Geddie, Ponds, Nova Scotia Dan Kosmo Leaver Howdy from Theresa McDonald-Lee Camp Kasota East Camp, Sylvan Lake, Kintail, Goderich, Ontario Alberta, Canada John Rankin Eric Naftulin Aloha Beach Camp Augusta - Nevada City,CA Camp, Los Angeles, CaliforniaRebecca Jess Cairn PresbyterianCamping, Baysville, Ontario Matt Buczek Stonybrook Day Camp, Randolph New Jersey! Text
  88. 88. 2010ʼs

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