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Social
 Media
Survival
    for
Independent
  Schools
Who are you?
What do you
  You
  need?
this morning
review
marketing is...
marketing is...

getting someone who has a
           n___
marketing is...

getting someone who has a
           need
  to k___, l___ and t___.
marketing is...

getting someone who has a
           need
to know, like and trust you.
People Don’t buy

  w___ you do,
People Don’t buy

  what you do,
People Don’t buy

    what you do,

they buy w__ you do it.
People Don’t buy

     what you do,

they buy WHY you do it.
What’s your WHY?
For the staff:

• What changes do parents say to you that they notice in
  their kids after joining _____ School?
• How would the world be different without the school?
• On the most stressful of school days I still going to bed
  at night knowing ____________
• Despite all administrative challenges we face we never
  think about giving up because ___________
• Going head-to-head with any other school, we'd win
  because___________
• If you could re-do one thing from the early days of the
  _________ School what would that be?
• In what moments in the school year are we at our
  _______ School best?
For parents:

• The world is better because the ________ School does
  __________
• When you ask your child about school what topic gets
  his/her heart beating faster, makes him/her smile, floods
  him/her with great memories?
• What has been a defining moment for you at school?
For alumni:

• What specifically about who you are now comes directly
  from your _____ School experience?
• If you could go back and thank your most influential
  _____ School mentor for one thing, what would it be?
• Name a ______ School person who has had a strong
  impact on you.  What specifically did you learn from
  them? Recount a specific story that perfectly
  demonstrates how great that person was and the lesson
  you learned.
• What has been a defining moment for you at school?
What’s your WHY?
To____, so that ____.
Who is your biggest competitor?
(ra
    c   et
             ot
                  he
                     bo
                       tto
                          m
free
strategy
  before
tactics
one more foundation
What problem are you solving?
What questions do they always
ask?
social media hierarchy
1. website
(ra
    c   et
             ot
                  he
                     bo
                       tto
                          m
“I know there’s a problem
  but I don’t know what the
        solution is.”
front page challenge




 I GO
 HERE!
          I WANT TO
            GO HERE!
(ra
    c   et
             ot
                  he
                     bo
                       tto
                          m
(ra
    c   et
             ot
                  he
                     bo
                       tto
                          m
(ra
    c   et
             ot
                  he
                     bo
                       tto
                          m
50

Blog Topics
2. newsletter
3. Facebook
4. YouTube
bring the

DRAMA
10 Things Every School
                         Should Do On




**check out the full version of the “10 Things” presentation
              at www.slideshare.net/zoic **
5. Google Plus
Where’s Twitter?
before the last #...
That’s

NICE

but...
I believe...
Create

charismatic leaders

who make good decisions.
policy
questions?
6. Pinterest
How do we
 Work
Pinterest?
gimme a

Break
Travis Allison
Walking Maverick Consulting
             519.532.7366
travis@walkingmaverick.com


                  @zoic

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Social Media Survival for Private School Principals