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Referrals: Word of Mouth Marketing Your Private School

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The best customers we have have been referred to us by happy families. On top of that those student families that have been referred to us often turn out to be our best clients.

How can your school get more referrals?

Follow the steps outlined in this marketing presentation from Social Catalyst Executive Advisor, Travis Allison.

Published in: Education
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Referrals: Word of Mouth Marketing Your Private School

  1. 1. WonderfulWord of aMouthTravis Allison, SocialCatalyst.ca/OFIS @zoic
  2. 2. choosingschool
  3. 3. w.o.m.
  4. 4. connection
  5. 5. looks fun
  6. 6. looks safe
  7. 7. inspires confidence
  8. 8. maximize both
  9. 9. how many?
  10. 10. build a system
  11. 11. why care about wom?
  12. 12. how does it work?
  13. 13. makes me itchy
  14. 14. the other side
  15. 15. rest of my life
  16. 16. 2 years later
  17. 17. how many?
  18. 18. be worthy
  19. 19. seth godin
  20. 20. why care 2.0
  21. 21. johnjantsch (not me)
  22. 22. 4 c’s
  23. 23. content
  24. 24. context
  25. 25. connection
  26. 26. community
  27. 27. content
  28. 28. education marketing
  29. 29. context
  30. 30. where they need
  31. 31. connection
  32. 32. when, where, how
  33. 33. website
  34. 34. + website+ newsletter
  35. 35. + website+ newsletter+ facebook group
  36. 36. + website+ newsletter+ facebook group+ pinterest
  37. 37. + website+ newsletter+ facebook page+ pinterest+ multimedia
  38. 38. community
  39. 39. natural for us
  40. 40. do something special
  41. 41. idealcustomerlifecycle
  42. 42. know
  43. 43. like
  44. 44. try
  45. 45. buy
  46. 46. repeat
  47. 47. refer
  48. 48. get toknowus
  49. 49. 1st impression
  50. 50. ideal customer
  51. 51. 1+ kids
  52. 52. engages your staff
  53. 53. volunteers
  54. 54. donates
  55. 55. already referring
  56. 56. brings people to school
  57. 57. findmoreofhim/her
  58. 58. get tolike us
  59. 59. path
  60. 60. educate
  61. 61. cometotrustus
  62. 62. educate
  63. 63. communicate WHY
  64. 64. bla st!#1
  65. 65. trysomething
  66. 66. give them a sample
  67. 67. bla st!#2
  68. 68. buyschool
  69. 69. talkable
  70. 70. bla st!#3
  71. 71. repeatnextyear
  72. 72. get the most out of school
  73. 73. bla st!#4
  74. 74. get their ideas
  75. 75. refer to afriend
  76. 76. make it easy
  77. 77. system
  78. 78. bill of rights
  79. 79. exceed expectations
  80. 80. bla st!#5
  81. 81. communicate
  82. 82. reward champs
  83. 83. bla st!#6
  84. 84. equip them
  85. 85. when can I ask?
  86. 86. alwaysask why
  87. 87. questions?
  88. 88. thank you
  89. 89. thankyou!travis allisonp: 519.532.7366t: @zoice: travis@socialcatalyst.caw: socialcatalyst.ca/ofis/

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