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Facebook Marketing: Summer Camps & Private Schools

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My June 8, 2010 Our Kids Media webinar.

Facebook is an important tool for Private Schools and Summer Camps marketing.

This webinar will cover the some Facebook basics but focus on the value that a school or camp can get from their presence on Facebook.

In order to get the most out of this webinar you should have some personal experience with using Facebook (ie you understand the News Feed and how it works). If you don't use Facebook yourself, we recommend that you get a user to give you a tour.

We will be covering:
- who uses it?
- why be on Facebook?
- what is a Facebook Page and how does that help you market to prospective campers, students and parents?
- how to make the most out of your Facebook Page
- how you can integrate Facebook features into our own website to get the best response

Published in: Business, Technology
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Facebook Marketing: Summer Camps & Private Schools

  1. 1. marketing for private schools and summer camps
  2. 2. hashtag: #SocMedOurKids @ourkidsnet
  3. 3. facebook basics
  4. 4. goal = show leadership
  5. 5. leverage your skills
  6. 6. 400 000 000
  7. 7. 55 minutes/day
  8. 8. 38 year old woman
  9. 9. 4 types
  10. 10. profile
  11. 11. groups
  12. 12. value = limited
  13. 13. pages
  14. 14. value = best
  15. 15. WOM
  16. 16. newsfeed -fans (Likers?) -fans’ friends
  17. 17. customizable
  18. 18. html
  19. 19. custom URL
  20. 20. privacy
  21. 21. 520 x 200
  22. 22. privacy
  23. 23. privacy
  24. 24. visual medium
  25. 25. conversations
  26. 26. what is your favourite memory of your first day at camp?
  27. 27. zesty.ca/facebook
  28. 28. zesty.ca/facebook
  29. 29. privacy
  30. 30. value = remains to be seen
  31. 31. advertising
  32. 32. resource: wildfireapp.com
  33. 33. privacy
  34. 34. privacy
  35. 35. day school = VERY local
  36. 36. resource: Mashable.com
  37. 37. 10 musts http://mashable.com/2010/01/13/marketing-women-facebook/
  38. 38. 5 today
  39. 39. quality counts
  40. 40. complement her life, not complicate (remember to teach)
  41. 41. shopping seamless Click here to begin your admissions process
  42. 42. social shopping Click the “Like” button if this has been valuable to you
  43. 43. in the loop
  44. 44. resource: MariSmith.com
  45. 45. 21 ways to increase “Likes”
  46. 46. important because...
  47. 47. we’ll cover 10
  48. 48. widgets in website
  49. 49. make a welcome video - 30-60 seconds - students
  50. 50. get students to tag photos
  51. 51. join via text 32665 (FBOOK) with the words “fan yourschoolusername”
  52. 52. link to twitter
  53. 53. Facebook ads (see above)
  54. 54. upload your videos - embed in home site - tubemogul.com
  55. 55. use apps -involver.com - Vpype Live Broadcaster
  56. 56. invite from your newsletter
  57. 57. put it in your print
  58. 58. Facebook privacy
  59. 59. Facebook’s privacy policy circa 2005 (from the Electronic Frontier Foundation)
  60. 60. April 2010
  61. 61. zesty.ca/facebook
  62. 62. youropenbook.org
  63. 63. privacy
  64. 64. privacy
  65. 65. privacy
  66. 66. privacy
  67. 67. privacy
  68. 68. privacy
  69. 69. privacy - American Library Association
  70. 70. http://vimeo.com/11399383
  71. 71. facebook new(s)
  72. 72. good for marketers, but
  73. 73. privacy ?
  74. 74. “Like” without login
  75. 75. instant personalization
  76. 76. content changes for you
  77. 77. zesty.ca/facebook
  78. 78. zesty.ca/facebook
  79. 79. join us: facebook.com/ OurKidsGot To Camp
  80. 80. Private Schools - The Official Page
  81. 81. http:// www.facebook.com/ pages/Mississauga-ON/ Private-Schools-The- Official-Page/ 125916797431346
  82. 82. pick my brain, please Travis Allison facebook.com/travis.allison @ourkidsnet travis@ourkids.net 905.272.1843 x 35

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