Kitaabmarket final business_presentation


Published on is a leading online/offline bookstore uniquely designed and created to offer students and teachers the best offers on books. The project and idea was conceived by Zohdi Rizvi(, an MBA from IBS Ahmedabad and have partnered later with two other students of ICFAI Business School, Ajay and Aakash.

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Kitaabmarket final business_presentation

  1. 1. Welcome to the Universe of Books<br />KitaabMarket Business Presentation<br /> 2010<br />
  2. 2. About KitaabMarket<br />Kitaab Market® is a unique online and offline platform that aims to provide first hand and second hand books at affordable rates. The uniqueness of the Kitaab Market stems from the fact that it provides huge discount coupled with free shipping and plethora of payments options. We provide educational products in various categories such as Biography & Autobiography | Business & Management | Case Studies | Computer & Internet | Engineering | Gujarati Sahitya | Medical and Pharmacy | Novels and many more…<br />Our Vision: To disseminate knowledge to each and every individual<br />Our Mission: To win trust and confidence of our customers via our quality services, leading them to harness best opportunity available around them. <br />Our Scope: Any Hand that can hold a book, is Kitaab Market’s potential scope<br />KitaabMarket came into existence on 1st January 2010. <br />Kitaab Market was registered on 9th March 2010.<br />Founder and Online Marketing Head – Zohdi Rizvi<br />Co-Founder – Ajay Salaria<br />Business Partner – Aakash Kothari<br />Associates – Mr. Kaushal Sharma (Jharkhand), Mr. Ravi Goel (Andhra Pradesh)<br />
  3. 3. Creation of awareness in our target group <br />The first objective that we have setup for Kitaabmarket was to create awareness among our target group audience. This objective is the most important objective for our business from the point that once we come in our market, our target audience must be aware of Kitaabmarket and its services. <br />Tie up with Major Publishers & booksellers <br />The Second Objective is to create mutually beneficial and long-lasting relationship with Publishers and Booksellers in and across city Ahmedabad. This objective was set keeping in mind the need of having wide range of books from the multiple categories. Directly uniting with Publishers would help us to gain the advantage of offering the books at much discounted price to our customers. <br />Creation of presence in colleges of Ahmedabad <br />The third objective is to reach and connect with colleges of city Ahmedabad to help their students to get books on a discounted price, having the option of buying either from second hand category or first hand category. <br />Our Objectives<br />
  4. 4. Today we’ll cover following operational divisions of Kitaab Market<br />
  5. 5.
  6. 6. Sources of Revenue: Kitaab Market<br />
  7. 7. Book distribution hierarchy<br />
  8. 8. Online Goals<br /><ul><li>Launch of E-commerce based website
  9. 9. Internet Marketing: SEO
  10. 10. Social Media Marketing of Kitaabmarket
  11. 11. Web Analytics & Conversion Optimization using Google Analytics </li></li></ul><li>Launch of e-commerce based website:<br />The First Goal that we have setup for Kitaabmarket was to bring it online. Not only we thought of purchasing its domain name ( name but also we carefully planned out its website. We invested good amount of time in planning its features, designing its front end, providing ease of functionality and maintaining good look and feel. <br />The website alpha version was prepared on 19th December 2009, and it was locally tested by our team and finally its beta version was uploaded and made live to public on 1st January 2010. <br />
  12. 12. Internet Marketing: SEO <br />(Search Engine Optimization)<br />Much before the website was made live on internet, we’ve worked out its internet marketing strategy of how to drive targeted traffic to the website. <br />The Keyword research led us to find the best industry search keywords for Books website and we fully optimized our live website with those keywords. <br />We were anticipating for 1st page rank on Google, Yahoo and Bing (Microsoft) and finally got the website rank 1st on Keywords “Second Hand Booksellers in Ahmedabad” as shown in figure. <br />
  13. 13. Social Media Marketing <br />Social Media Marketing is defined as engaging online communities for the purpose of generating exposure, opportunities and sales. The number one advantage is generating exposure for a business, followed by increased traffic and the building of new business partnerships. <br />Common social media marketing tools include Twitter, Blogs, Facebook, LinkedIn and YouTube. <br />We have found with our research that our target audience is mostly found on two popular social networks viz. Facebook and Orkut therefore we have used and optimized both these social network in order to create brand awareness, exposure and user engagement with Kitaabmarket that is visible from the following facts and figures: <br />
  14. 14. Strategies to get targeted traffic on Kitaab Market<br />
  15. 15. Reach of Kitaabmarket on Facebook<br />
  16. 16. Reach of Kitaabmarket on Orkut<br />
  17. 17. Web Analytics & Conversion Optimization using Google Analytics<br />In internet marketing, Web-Analytics is the measurement and analysis of various online activities like page visits, bounce rate, conversion rate etc. whereas conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.<br />We at Kitaabmarket have extensively used Google Analytics to gather, analyze and optimize the website according to insights gained from it. We have received following insights from Google Analytics about Kitaabmarket website:<br />
  18. 18. <ul><li>The site has been visited by 11, 475 visitors as of April 2010
  19. 19. The visitors have seen 17,303 times pages of Kitaab Market
  20. 20. Upon each visit, on an average they visit 5.16 pages
  21. 21. Out of 100% visitors only 31.58% visitors close the website right after seeing the website homepage. The bounce rate must not increase beyond 40% as per Google Conversion University.
  22. 22. Visitors for more than 6 minutes on websites
  23. 23. Out of total visits, 66.17% are new visitors. </li></li></ul><li><ul><li>Google analytic report suggests that 35.59% of visitors stay on the site for a minute.
  24. 24. Also 40.13 % of visitors stay on the site for more than 5 minutes. This enhances the probability of viewing the Ads on the site. </li></li></ul><li><ul><li>Google analytic report shows visits from prominent cities of India. Gujarat’s cities comprises of more 50 % of total visits.
  25. 25. On each visit, a visitor views approximately 5 pages on an average. </li></li></ul><li><ul><li>Google analytic report shows that KitaabMarket is also visited by mobile users.
  26. 26. On each visit via mobile phone, a visitor views approximately 5 pages on an average </li></li></ul><li>
  27. 27. Our Clientele in Ahmedabad<br />Indus Institute of Technology, Racchadra<br />Saffrony Institute of Technology & Management, Ahmedabad<br />Sal Institute of Pharmacy, Ahmedabad<br />Shanti Business School, Ahmedabad<br />SantKabeer Institute of Management, Ahmedabad<br />Narayana Business School, Ahmedabad<br />Stevens Business School, Ahmedabad<br />Chinmay Institute of Pharmacy, Gandhi Nagar<br />Shree Swami Institute of Technology, Kalol<br />Aeronautical Institute of Engineering, Ahmedabad<br /> | …and many more |<br />
  28. 28. Media Coverage of Kitaab and its Team<br />
  29. 29. Our Products and Services<br />…from the only second hand online store in Ahmedabad<br />
  30. 30. Sell your books..coming soon on Kitaabmarket<br />We’re very soon going to add a unique feature on our site; i.e. sell your books online. The idea is still in its fancy stage but Team KitaabMarket is confident of launching this service very soon in near future. Almost 60-65% part of the work has been completed, only the implementation and marketing part is left of it. <br />
  31. 31. KitaabMarket Social Networking (Education Group) <br />Lastly, we’re very soon also going to launch our own social networking site especially packed with features tailored for students need. The Social Network will contain all the features found on regular social networks, and in addition we will make it more student centric in its functionality and features. Features like sharing of e-books, journals, articles, etc are on top-list right now and as the time passes, through online research, we will add more functionalities into it. The reason behind social networking is to constantly engage user on Kitaabmarket, thereby driving and retaining traffic in and around KitaabMarket. <br />
  32. 32. Future of Kitaab Market<br />(Kitaab Market 3.0 Version)<br />
  33. 33. Kitaab Market 3.0<br /><ul><li>New Product/Service Development
  34. 34. Test Marketed and got the green signal
  35. 35. Will be back in Market with a revolutionary e-commerce experience in 3D world, that would be possible only once our India embrace 3G services
  36. 36. New Office, Employees etc need to be hired for effective and sound functioning of the organization</li></li></ul><li>To conclude, we would say that Kitaabmarket was a dream few days before and with the efforts of Team Kitaabmarket, support of IBS Ahmedabad and its faculties, it has got a good platform to achieve more success day by day…! <br />Our Special Thanks To:<br />Dr. Manoj Bhatia (Director, IBSA)<br />Prof. BalaBhaskaran (Former Director, IBSA)<br />Prof. ChandrikaSoyantar<br />Prof. AmitSaraswat<br />Prof. PrashantSaxena<br />Prof. MeetaliSaxena<br />And all faculties of IBS-A<br />Conclusion<br />
  37. 37. Thanking you all<br /><br />From <br />Team Kitaabmarket<br />