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Einsatz von Sozialen Medien bei Veranstaltungen

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Erfahrungsbericht vom Einsatz Sozialer Medien aus Sicht der Organisatoren von Veranstaltungen

Diskussion und weitere Informationen im Wiki zum Slideshare: http://www.cyber-junk.de/socevent/

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Einsatz von Sozialen Medien bei Veranstaltungen

  1. 1. I Veranstaltungen im Wandel von Sozialen Medien #twk #tz
  2. 2. Social Media bei Veranstaltungen f(event)'= + f(besucher)=Verstärkung*(Aufmerksamkeit+Vernetzung+Identifikation) + f(veranstalter)=Offsite Integration+Reichweite+Kommunikation + f(zufriedenheit) = Feedback + Dialog #twktz2
  3. 3. Aufmerksamkeit Sunrise Onsite Sunset Time #twktz3
  4. 4. Aufmerksamkeit Sunrise Onsite Sunset Time #twktz4
  5. 5. Veranstaltungen Information On Demand 2009 ✗ 2.000+ Besucher ✗ 380+ Breakout Sessions ✗ Berlin 1-4. Juni 2009 ✗ „Hausmesse“ der IBM für Information Management ✗ 50+ Partner/Sponsoren Beispiel Event #twktz5
  6. 6. Veranstaltungen Veranstaltungen leihen sich Mitglieder aus Netzwerken.... Event #twktz6
  7. 7. Wo sind meine Besucher? Kanäle ✗ Aktiv/Passiv ✗ Abholen und Re-Integrieren ✗ Besucher folgen Information! #twktz7
  8. 8. Wir sind nicht allein... ✗ Existierende Communities ✗ Inhomogene Verteilung ✗ Unterschiedliche Mediennutzung ✗ Schutz der Privatsphäre ✗ „Spontane Vernetzung“ Vernetzung #twktz8
  9. 9. Poken Vernetzung #twktz9
  10. 10. Vernetzung #twktz10
  11. 11. Vernetzung # #twktz11
  12. 12. Twitter / FaceBook Status Kommunikation #twktz12
  13. 13. Die Mauer ist 1989 gefallen... ✗ Twitter ist schnell ✗ Interaktivität ✗ Verstärkungseffekt ✗ Offsite Integration Twitter #twktz13
  14. 14. Spam,Spam,Spam... ✗ Keine automatische Twitterwall ✗ Vollzeit Moderator ✗ Kein ReTweet-Bot ✗ Dedizierter Hashtag Einsatz ✗ Integrierter Einsatz ✗ Dialog statt Bashing Twitter #twktz14
  15. 15. Alles nur Technik... (?) ✗ Schnelles ReTweeten ✗ Integrierte Suche ✗ Notizen ✗ Assignments ✗ Scheduling ✗ Twitter Rate Limit Twitter #twktz15
  16. 16. Specials #twktz16
  17. 17. Panel Diskussion #twktz17
  18. 18. Das Publikum im Panel ✗ Zeitversatz ✗ Hashtag ✗ Moderationsleitfaden ✗ Site-Kick Panel #twktz18
  19. 19. Beispiel: Smarter Cities ✗ Offsite Integration ✗ Context ✗ Timline schonen ✗ Verschiedene Ziele ✗ Nachträgliches Editieren ✗ Kein Rate Limit LiveBlogging ✗ Keine Größenbeschränkung #twktz19
  20. 20. Live Blogging #twktz20
  21. 21. ReIntegration #twktz21
  22. 22. Veranstaltungen Veranstaltungen leihen sich Mitglieder aus Netzwerken.... Event #twktz22
  23. 23. Vom Besucher lernen... ✗ Micro Communities ✗ Status Updates mit Review Links ✗ Slideshares ✗ Embedded Objects ReIntegration #twktz23
  24. 24. Vom Rettungsdienst lernen ✗ Ruhe bewahren ✗ Übersicht behalten 5 W's ✗ Wo? ✗ Was? ✗ Wie viel(e)? Hilfe!!!!! ✗ Welche? ✗ Warten! Photo Quelle: Flickr/Ernstl #twktz24 http://www.flickr.com/photos/ernstl/52975055/sizes/l/
  25. 25. Thorsten Zoerner (@zoernert) #twktz25

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