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Biz Poken Experiences

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Biz Poken Experiences

  1. 1. BizPoken - Experiences Thorsten Zoerner @zoernert [email_address]
  2. 2. PreRequesists: You should know what a Poken is. You might find it out on www.doyoupoken.com
  3. 3. About this presentation - Description of usage during IOD 2009 - Scenario at the event - Lessons Learned
  4. 4. Background - 2.500+ Pokens used - Every delegate received one poken - „Session“ Pokens were used to distribute presentation - Pokens were handed out during onsite registration without briefing
  5. 5. Positioning - New device to share contacts - Stay connected post event - Optional tool to use
  6. 6. Communications - Printed OnSite Guide - Digital Signs - Poken Information Desk - Speakers Briefing (Calls)‏ - Twitter/Newsletter
  7. 7. Poken Information Desk - Staffed during whole event - Usage Information / Help
  8. 8. Poken Information Desk / Learned - 20-50 Requests per day - Main Question: „How to setup profile?“ - Second Question: „Problem's with IE6 browser“ - Inquery to get Pokens for other event
  9. 9. Digital Signs
  10. 10. „ Session Pokens“
  11. 11. „ Session Pokens“ - 350+ Sessions had an individual Poken - Attendees were able to connect with session using their Poken
  12. 12. Session Pokens / DATA - Code of Session - Title - Landing Page for Download - Segment / Brand / Industry - Speaker
  13. 13. Session Pokens / FACTs - PreLoad via WebInterface - Effort: 3 Minutes per Poken - Auto Populated using CoScripter - Formating of special Data File for CoScripter
  14. 14. Session Pokens / Learned - Limit amount of Data on Poken Card - Reduce effort of last minute changes - Have arround 10% spare Pokens for sessions - Logistical effort of Poken deployment: low
  15. 15. Poken Customization - Hardware is same hardware as „regular Poken“ - Poken „face“ replaced by custom shape - Added „IBM Profiles“ to list of available networks - Poken website has different banner and Poken Cards have fixed background
  16. 16. Learned from Feedback - Communicate that device is „ready to use“ - Cards populate with details as soon as people enter them - Connection is not lost even if user is not registered by the time of connection
  17. 17. General / Learned - Be aware of what „you poke someone“ means - We expected 50%+ utilization and achived got much more (still counting)‏ - It takes less than 60 seconds to explain what a Poken does :)‏ - Support by vendor is helpful (24 before/after Event start)
  18. 18. General Feedback

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