The qualitative praise we’re receiving from the industry (on slide 2) is translating into quantitative opportunity as well. Gains by the Windows Phone platform demonstrate user demand, OEM support, and the need for alternatives in the smartphone market. Highlight the fact that we are in the game and doing well. Note: these are IDC’s market definitions, not Microsoft’s.
Meet windows PhoneA choice of devicesThe right price with a consistent experienceChoose your favorite model – same productivity and business experience available across the range; Microsoft Office and Outlook, Word, PowerPoint, Excel, OneNote, HERE navigation apps with offline support, Internet Explorer 10, SkyDrive, Lync, SharePoint, IBM Notes Traveler, security, device management, private apps, in-house & cloud supportWindows Phone devices are available at multiple price points with choice of hardware features, however every devices delivers exactly the same software functionality, security and management features you need as a business.At the high-end we deliver 1020 with High resolution camera of 41 Mega pixels and lots of storage, or a Phablet, the 1520, combining Phone with a Tablet-like experience and a 1080p resolution screen. Not just at high-end are we delivering outstanding products. Driving considerable volume at the low-end – like Nokia Lumia 520Mid-tier - two of my favorites – Nokia Lumia 620 and the Nokia Lumia 720.Or top mid-tier like the Lumia 820/822 and 925Offer latest hardware and software features – will be supported with OS updates. Same WP experience at all price-points.Competitors cannot compete in these price tiers. Apple offer two-year-old productsLow-cost Android - cheaply made - old OS with no updates – unreliable
Platform ubiquity translates into opportunity for developers. The shared core between Windows and Windows Phone means that developer will be able to use the same powerful tools to deliver solutions to both Windows and Windows Phone, leveraging much of the same work across solutions for both.
Microsoft's Windows Phone 8 clearly bests Apple
and Android, according to respondents in PC
Magazine’s 2013 reader poll
Windows Phone Store was picked by ABI
Research as the most innovative mobile app
“Windows Phone people like their phones more
than Android people” according to ChangeWave
Nokia Windows Phones win PCMag’s End-user
Business Choice Award 2013
Windows Phone 8X and 8S by HTC received the
prestigious red dot award: product design 2013
Windows Phone reinforced its position as a top three
smartphone operating system and was again the
fastest-growing platform among the leading
operating systems with 156% year-over-year gain.1
Argentina, Chile, Colombia, Czech
Republic, Egypt, Ecuador, Finland, Greece, Hungary, India, Italy, Kenya, Kuwait, M
alaysia, Mexico, Nigeria, Pakistan, Peru, Poland, Saudi Arabia, South
Africa, Thailand, Ukraine, United Arab Emirates, Vietnam1
Belgium, Czech Republic, Finland, Nigeria, Poland, South Africa, Thailand,
Republic, Finland, Greece, Hungary, India, Italy, Malaysia, Mexico, Poland, South
Africa, Thailand, Ukraine, Vietnam1
Source: 1IDC Worldwide Quarterly Mobile Phone Tracker, November 2103.
800 x 480
1280 x 768
1280 x 720
App visibility: the key to 10x more downloads on
Windows Phone compared to iOS
Effective use of in-app purchase, the social aspects
of the app, an average rating of 4+stars rating, and
Windows Phone outperforms iPhone for Indie Game Developer
Windows 8 and Window Phone 8
• 100 million licenses sold to date; and
huge Windows 7 addressable market
• 4x number of apps since GA; 10X
apps in December
• 100M+ app downloads in 2 months
• 1,700+ certified systems for
Windows 8 and Windows RT
Window Phone 8
• 18K new registered developers since GA
• 36% increase in app downloads since GA
• 40% increase in app submissions
• 75% increase in paid app revenue
DELL XPS DUO 12
SONY VAIO T
LENOVO IDEAPAD YOGA 11
LENOVO IDEAPAD YOGA 11
Feature not available
Office mobile built-in.
Skype integration with contacts.
Outlook mobile built-in.
Lync server support.
Real time document sync (PC +
SharePoint server support.
EAS management built-in.
Full device encryption.
Information rights management
Mobile device management
Private app distribution.
Common platform across PC +
Dedicated fulltime onsite support.
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