Pardot: Tags & GoodData

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Pardot: Tags & GoodData

  1. 1. Pardot:Tags & GoodData Zach Bailey, VP Prod
  2. 2. Agenda• Intro• Tags• GoodData• Q&A• Open Discussion - Non-email uses of Pardot
  3. 3. Who is this guy?Joined Pardot Jan 1Product ManagerReach out: @znbailey linkedin.com/in/znbailey zach.bailey@pardot.com
  4. 4. Tags!• Tags, tags everywhere!• Super lightweight• Flexible, user-driven taxonomy• Better than folders
  5. 5. Tags in Pardot• Every “asset” is tag-able• Tag filtering on tables
  6. 6. Tags in Pardot• All tagged assets• Lots of ways to tag prospects• Tags vs Lists?
  7. 7. Tags Demo
  8. 8. Reporting• Marketing - from art to science• “Show me the money!!!”• Preaching to the choir
  9. 9. Why GoodData?• 100% dedicated to awesome reporting• Great API, very flexible report building• BUT not a substitute for good, basic reporting in Pardot
  10. 10. What’s available?• The basics: prospects, opportunities, activities, tags• Coming soon: custom fields, single sign-on• Paid version - Q3 #WTF
  11. 11. GoodData Use Cases• Dashboards, KPIs, Strategic Metrics The things these folks care about
  12. 12. GoodData Use Cases• Graphs Galore Tables, Lines, Bars, Funnels, Pies, Oh my!• Drill-down by timeframe Year → Quarter → Month → Week → Day The things these folks care about
  13. 13. Opps by Quarter
  14. 14. Opps by Month
  15. 15. Opps by Week/Day
  16. 16. GoodData Demo
  17. 17. Q&A

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