Pardot - New Feature Recap March 2012

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On Friday, March 16 2012 Pardot VP of Products Zach Bailey held his monthly webinar to give a recap/preview of recently released and upcoming features for the Pardot Marketing Automation platform.

Video available at: http://pardot.wistia.com/m/76473O

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  • Pardot - New Feature Recap March 2012

    1. 1. New Feature Webinar March 2012 Zach Bailey, VP Productszach.bailey@pardot.com / @znbailey http://www.linkedin.com/in/znbailey
    2. 2. Last Time • Email Preference Pages • 36 New Email Blueprints • New Email Editor Missed it? Recording and slides:http://www.pardot.com/blog/2012/02/recorded-webinar-february-feature-recap/
    3. 3. Pardot Now!Trainings and Webinars Galore! http://www.pardot.com/training.html
    4. 4. Agenda
    5. 5. Agenda• Date & Number Fields
    6. 6. Agenda• Date & Number Fields• Personalized Web Content
    7. 7. Agenda• Date & Number Fields• Personalized Web Content• Email Completion Actions
    8. 8. Agenda• Date & Number Fields• Personalized Web Content• Email Completion Actions• Throwback: Webinar Connector
    9. 9. Agenda• Date & Number Fields• Personalized Web Content• Email Completion Actions• Throwback: Webinar Connector• Q&A
    10. 10. Date Fields
    11. 11. Date Fields• Stores a date (no time)
    12. 12. Date Fields• Stores a date (no time)• CRM Sync
    13. 13. Date Fields• Stores a date (no time)• CRM Sync• Date Picker & Validation
    14. 14. Date Fields• Stores a date (no time)• CRM Sync• Date Picker & Validation
    15. 15. Date Actions & Rules
    16. 16. Date Actions & Rules Completion Actions
    17. 17. Date Actions & Rules Completion Actions
    18. 18. Date Actions & Rules Completion ActionsAutomation/Segmentation/Dynamic List Rules
    19. 19. Date Actions & Rules Completion ActionsAutomation/Segmentation/Dynamic List Rules
    20. 20. Date Field Use Cases
    21. 21. Date Field Use Cases• Webinar/Event Reminders
    22. 22. Date Field Use Cases• Webinar/Event Reminders• Follow-ups
    23. 23. Date Field Use Cases• Webinar/Event Reminders• Follow-ups• Tracking important conversion dates
    24. 24. Date Field Use Cases• Webinar/Event Reminders• Follow-ups• Tracking important conversion dates• Birthdays? :)
    25. 25. Date Field Use Cases• Webinar/Event Reminders• Follow-ups• Tracking important conversion dates• Birthdays? :)• Other Ideas?
    26. 26. Number Fields
    27. 27. Number Fields• Integer (10) or Decimal (10.2)
    28. 28. Number Fields• Integer (10) or Decimal (10.2)• CRM Sync
    29. 29. Number Fields• Integer (10) or Decimal (10.2)• CRM Sync• Increment/Decrement
    30. 30. Number Actions & Rules Completion ActionsAutomation/Segmentation/Dynamic List Rules
    31. 31. Number Field Use Cases
    32. 32. Number Field Use Cases• More granular scoring
    33. 33. Number Field Use Cases• More granular scoring• Product-based scoring
    34. 34. Number Field Use Cases• More granular scoring• Product-based scoring• Touch counting
    35. 35. Number Field Use Cases• More granular scoring• Product-based scoring• Touch counting• Other ideas?
    36. 36. Personalized Web Content
    37. 37. Personalized Web Content• Rule-based content blocks
    38. 38. Personalized Web Content• Rule-based content blocks• Drop into your website just like a form
    39. 39. Personalized Web Content• Rule-based content blocks• Drop into your website just like a form• Use Cases:
    40. 40. Personalized Web Content• Rule-based content blocks• Drop into your website just like a form• Use Cases: • Target content based on sales stage
    41. 41. Personalized Web Content• Rule-based content blocks• Drop into your website just like a form• Use Cases: • Target content based on sales stage • Relevant events/webinars
    42. 42. Personalized Web Content• Rule-based content blocks• Drop into your website just like a form• Use Cases: • Target content based on sales stage • Relevant events/webinars • Other ideas?
    43. 43. Quick and simple content targeting
    44. 44. Email Completion Actions• Take action when a prospect opens, clicks, or unsubscribes• Use Cases: • Follow-up segmenting • Notifications • More granular scoring
    45. 45. Email Completion ActionsComing soon to an email wizard near you!
    46. 46. Webinar Connector
    47. 47. Webinar Integration
    48. 48. Webinar Integration• GoToWebinar, Webex, ReadyTalk
    49. 49. Webinar Integration• GoToWebinar, Webex, ReadyTalk• No more form handlers required!
    50. 50. Webinar Integration• GoToWebinar, Webex, ReadyTalk• No more form handlers required!• Shows up in prospect activity
    51. 51. Webinar Integration• GoToWebinar, Webex, ReadyTalk• No more form handlers required!• Shows up in prospect activity• Full reporting
    52. 52. Webinar Integration• GoToWebinar, Webex, ReadyTalk• No more form handlers required!• Shows up in prospect activity• Full reporting• Run rules based on sign up/attendance
    53. 53. Walkthrough
    54. 54. Q&A

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