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How to unlock you journal’s      full potential    Daniel Broaddus, PhD    Senior Editor and Trainer, Liwen Bianji    Dece...
A little about me…                     Research: Optics and Telecommunications                     Fields: Physics, Electr...
A little more about me…   Reader   Author Reviewer                          Liwen Bianji (Edanz Group China) | 3
Science packaged for a big audiencePhysicists at the University of St. Andrews, in Scotland,report that they have created ...
Attractive visualsArtist’s rendition of a black hole   Event horizon analog in water                                      ...
Bring curiosity and attention to a journal                              Liwen Bianji (Edanz Group China) | 6
Presentation Introduction Section One: Connecting with scientists Section Two: Easy to read Section Three: Easy to contrib...
Why Internationalize? International scientists know new science is being generated in China – They want to know about it S...
Section One Connecting with scientists Website Indexing Search engines Becoming a web resource                           T...
WebsiteQuickest             Readers can         Legitimizes yourconnection to        browse your         journalyour conte...
Website          Liwen Bianji (Edanz Group China) | 11
Website Navigability—Simplicity Ease of finding manuscripts Ease of accessing and understanding guidelines for authors Eas...
Website Attractive visuals                             Liwen Bianji (Edanz Group China) | 13
Website Top cited, Newest cited, Comments                              Liwen Bianji (Edanz Group China) | 14
Website Editor’s recommendations                             Liwen Bianji (Edanz Group China) | 15
Website RSS feed                   Liwen Bianji (Edanz Group China) | 16
Website Tag cloud                    Liwen Bianji (Edanz Group China) | 17
Indexing SCI IndexHow important has it been for NRR to be indexed in SCI? What advice can youoffer to journals on that pro...
IndexingBeing indexed will help authors connect to yourjournal                                   Liwen Bianji (Edanz Group...
Search engines Getting results  Be in the top few results for your Journal’s name  Try to be a top result for your journal...
Search engines Moving up Encourage linking to your site (blogs, RSS) Become a web resource for select topics Link to other...
Web resources Websites where people go to get reliable information       Often have high search engine rankings Imagine…  ...
Blogs and RSS feeds  Connect with contributors in a trusted forum  Platform for media connections  Improve your internet p...
Blogs and RSS feeds Sponsored by the Chinese Academy of Sciences, Chinese Academy of Engineering and National Natural Scie...
Conferences Finding contributors  Find contributors  Face-to-face meeting  Contribute to community  Feedback from reviewer...
ConferencesWhat benefits are there for journals to attend international events? Whatevents has NRR attended recently and w...
Section Two Easy to Read How do readers read? Abstract Display Items Captions                           Liwen Bianji (Edan...
How do your readers read?Readers are busy scientistsInformation should come a quickly as possible from amanuscriptTherefor...
AbstractMany researchers will only read the abstract somust be able to ‘stand alone’Must give an accurate summary of the r...
Abstracts Getting more from your manuscriptsSummary of broader appeal            Big questions Highlights importance of re...
Abstracts A little media attentionManuscripts will already have a press release                                     Liwen ...
Abstracts International Chinese journalsWJG already requests a summary of broader appeal                                  ...
Display items  Best way to present results  Deliver information quickly  Good visuals attract readers  Provide a professio...
CaptionsOften readers will not read the main text of amanuscript. They must understand the figuresusing only the caption.E...
Captions                                                    This one is from a lower-IF journalThis figure is from a high-...
Section Three Easy to contributeClear, uniform author   Simple formatting rulesguidelines              Reference style fil...
Ease of contributionScientists want to do, read about, and write about science                                     It look...
Author guidelinesAuthor guidelines should be clear and uniform.Try to keep things simple (e.g. word/page counts rather tha...
Templates            64%            “If there was a             template,             I would use it”                    L...
TemplatesTemplates makeformatting simple It looks like you have a template... I guess you do not need my help             ...
Simple submission formatTemplates are great…But not having to do any formatting is betterMany journals have very easy requ...
Reference style filesReference managers like Endnote, Zotero,Mendeley, and BibTeX save everyone’s time!Provide Style files...
Clear reviewer guidelinesTell reviewers what you want  Constructive, ethical comments  Analysis of the full manuscript  Cl...
Section Four Professionalism“It takes 20 years to build a reputation andfive minutes to ruin it.” – Warren Buffet         ...
EthicsMore and more Journals are setting high ethicalstandards. Readers, authors, and reviewers nowexpect them.           ...
MediationYou are the mediator between author andreviewers:Make sure only constructive reviews make it tothe authorand, onl...
Reviewer commentsVague or unjustified reviewer comments can hurtthe processEven if they were intended to be minor“The lang...
ReputationReaders want to read…Reviewers want to contribute to…Authors will be proud to submit to                         ...
Summary Use the Web to get ahead Connect with contributors (blogs, RSS, conferences) Require clear, concise, accurate writ...
Thank you, from all of us at Liwen Bianji,   Special thanks to:          Edanz Group China                  Chinese Societ...
To download this talk and others         please visit:         www.liwenbianji.cnSome material in this talk was obtained f...
Useful WebsitesJournalsProtein & Cell                                  http://www.protein-cell.org/archive/index.htmlJourn...
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Cstam Jour Potential Print

  1. 1. How to unlock you journal’s full potential Daniel Broaddus, PhD Senior Editor and Trainer, Liwen Bianji December 22, 2010
  2. 2. A little about me… Research: Optics and Telecommunications Fields: Physics, Electrical Engineering, Nanoscience, Material Science Liwen Bianji (Edanz Group China) | 2
  3. 3. A little more about me… Reader Author Reviewer Liwen Bianji (Edanz Group China) | 3
  4. 4. Science packaged for a big audiencePhysicists at the University of St. Andrews, in Scotland,report that they have created an analogue to a black holein their lab. Such a tabletop black hole, made from alength of optical fiber and laser light, may proveinvaluable in understanding the characteristics of theseexotic astronomical objects, scientists say. Liwen Bianji (Edanz Group China) | 4
  5. 5. Attractive visualsArtist’s rendition of a black hole Event horizon analog in water Liwen Bianji (Edanz Group China) | 5
  6. 6. Bring curiosity and attention to a journal Liwen Bianji (Edanz Group China) | 6
  7. 7. Presentation Introduction Section One: Connecting with scientists Section Two: Easy to read Section Three: Easy to contribute Section Four: Professionalism Liwen Bianji (Edanz Group China) | 7
  8. 8. Why Internationalize? International scientists know new science is being generated in China – They want to know about it Scientists want all countries to participate in a positive culture of sharing and communication – China’s voice in the scientific community Liwen Bianji (Edanz Group China) | 8
  9. 9. Section One Connecting with scientists Website Indexing Search engines Becoming a web resource The Internet is key! Blogs Conference presence Liwen Bianji (Edanz Group China) | 9
  10. 10. WebsiteQuickest Readers can Legitimizes yourconnection to browse your journalyour content entire archiveA high-quality website is expected of modern journals Liwen Bianji (Edanz Group China) | 10
  11. 11. Website Liwen Bianji (Edanz Group China) | 11
  12. 12. Website Navigability—Simplicity Ease of finding manuscripts Ease of accessing and understanding guidelines for authors Ease of submission Templates—MS Word, LaTeX Some free content (abstracts, full manuscripts) Advice on preparation of figures and tables Recommended editing services Liwen Bianji (Edanz Group China) | 12
  13. 13. Website Attractive visuals Liwen Bianji (Edanz Group China) | 13
  14. 14. Website Top cited, Newest cited, Comments Liwen Bianji (Edanz Group China) | 14
  15. 15. Website Editor’s recommendations Liwen Bianji (Edanz Group China) | 15
  16. 16. Website RSS feed Liwen Bianji (Edanz Group China) | 16
  17. 17. Website Tag cloud Liwen Bianji (Edanz Group China) | 17
  18. 18. Indexing SCI IndexHow important has it been for NRR to be indexed in SCI? What advice can youoffer to journals on that process? “After being indexed in Science Citation Index Expanded (SCI-E), NRR has experienced significant growth in both the number and quality of contributions. Many factors are taken into account when evaluating journals for coverage of SCI, including the journals basic publishing standards, the international diversity of its authorship and editorial board, and citation data.” – Ms Zhao Meng, Development Editor Neural Regeneration Research Liwen Bianji (Edanz Group China) | 18
  19. 19. IndexingBeing indexed will help authors connect to yourjournal Liwen Bianji (Edanz Group China) | 19
  20. 20. Search engines Getting results Be in the top few results for your Journal’s name Try to be a top result for your journal’s subjectReaders and authors need to find and trust your journalbefore they will invest time in it. Liwen Bianji (Edanz Group China) | 20
  21. 21. Search engines Moving up Encourage linking to your site (blogs, RSS) Become a web resource for select topics Link to other related web resources Liwen Bianji (Edanz Group China) | 21
  22. 22. Web resources Websites where people go to get reliable information Often have high search engine rankings Imagine… Wants to become the authority on microRNAs Have an expert write an easy to read explanation Link to your manuscripts Link to other information (Wikipedia)People will come to Protein & Cell to learn about microRNAs Liwen Bianji (Edanz Group China) | 22
  23. 23. Blogs and RSS feeds Connect with contributors in a trusted forum Platform for media connections Improve your internet profile (Search engines)Can give readers and authors a chance to learn aboutthe science in your journal before reading it. Liwen Bianji (Edanz Group China) | 23
  24. 24. Blogs and RSS feeds Sponsored by the Chinese Academy of Sciences, Chinese Academy of Engineering and National Natural Science Foundation of China 1,200,000 registered members 500,000 page views per day Liwen Bianji (Edanz Group China) | 24
  25. 25. Conferences Finding contributors Find contributors Face-to-face meeting Contribute to community Feedback from reviewers and authorsEstablish your journal as asubject leader Liwen Bianji (Edanz Group China) | 25
  26. 26. ConferencesWhat benefits are there for journals to attend international events? Whatevents has NRR attended recently and what were the outcomes? “NRR has attended three international meetings in 2010, the Francis Crick Symposium on Neuroscience hosted by Cold Spring Harbor Asia, the 13th National Conference of Neurology hosted by Chinese Medical Association, and the 40th Society for Neuroscience annual meeting, Neuroscience 2010. NRR’s presence at international events is beneficial for the journal to expand its international awareness. We hope to increase face-to-face communication with internationally renowned experts and researchers, to become acquainted with their recent achievements, and to listen to their recommendations for NRR.” – Ms Zhao Meng, Development Editor Neural Regeneration Research Liwen Bianji (Edanz Group China) | 26
  27. 27. Section Two Easy to Read How do readers read? Abstract Display Items Captions Liwen Bianji (Edanz Group China) | 27
  28. 28. How do your readers read?Readers are busy scientistsInformation should come a quickly as possible from amanuscriptTherefore, manuscripts should have: Well written abstracts Easy to understand figures Captions that explain the figuresIn addition a manuscript should use simple language Liwen Bianji (Edanz Group China) | 28
  29. 29. AbstractMany researchers will only read the abstract somust be able to ‘stand alone’Must give an accurate summary of the research,and enough information so that readers canunderstand:What was doneWhy it was doneWhat the findings wereWhy the findings are useful and important Liwen Bianji (Edanz Group China) | 29
  30. 30. Abstracts Getting more from your manuscriptsSummary of broader appeal Big questions Highlights importance of research Saving lives Clarifies context Science fiction Brings in readers from outside Faster computing fields Cheaper, cleaner energy Gets notice on blogs and science Popular science new websitesConnects you to a wider audience = more readers Liwen Bianji (Edanz Group China) | 30
  31. 31. Abstracts A little media attentionManuscripts will already have a press release Liwen Bianji (Edanz Group China) | 31
  32. 32. Abstracts International Chinese journalsWJG already requests a summary of broader appeal Liwen Bianji (Edanz Group China) | 32
  33. 33. Display items Best way to present results Deliver information quickly Good visuals attract readers Provide a professional lookWork in tandem with“broader appeal”Work with your authors todevelop great visuals Liwen Bianji (Edanz Group China) | 33
  34. 34. CaptionsOften readers will not read the main text of amanuscript. They must understand the figuresusing only the caption.Ensure your authors answers these questions: What it is in the figure? Why was this figure included in the manuscript? How should the figure be interpreted? Liwen Bianji (Edanz Group China) | 34
  35. 35. Captions This one is from a lower-IF journalThis figure is from a high-impact-factor journal. Liwen Bianji (Edanz Group China) | 35
  36. 36. Section Three Easy to contributeClear, uniform author Simple formatting rulesguidelines Reference style filesTemplates Clear reviewer guidelines Liwen Bianji (Edanz Group China) | 36
  37. 37. Ease of contributionScientists want to do, read about, and write about science It looks like you are writingWe do NOT want to… a journal article, would you like some help? Do complex typesetting Struggle with Microsoft Word Yes NoRequest feedback on theprocess from your authorsand reviewers.Make sure your efforts arehelpful! Liwen Bianji (Edanz Group China) | 37
  38. 38. Author guidelinesAuthor guidelines should be clear and uniform.Try to keep things simple (e.g. word/page counts rather than linecounts)Provide a summary of important rules: Total word count: 3500 Abstract word count: 200 Reference limit: 20When possible use examples!1. C. van Trigt, "Visual system-response functions and estimating reflectance," J. Opt. Soc. Am. A 14, 741-755 (1997).Easier to understand Liwen Bianji (Edanz Group China) | 38
  39. 39. Templates 64% “If there was a template, I would use it” Liwen Bianji (Edanz Group China) | 39
  40. 40. TemplatesTemplates makeformatting simple It looks like you have a template... I guess you do not need my help Liwen Bianji (Edanz Group China) | 40
  41. 41. Simple submission formatTemplates are great…But not having to do any formatting is betterMany journals have very easy requirements: Double space Use standard font Figures at the endHowever, providing a simple template still helps! Liwen Bianji (Edanz Group China) | 41
  42. 42. Reference style filesReference managers like Endnote, Zotero,Mendeley, and BibTeX save everyone’s time!Provide Style files .ens files for Endnote .csl files for Zotero and Mendeley .bst files for BibTeXUse a standard style – no need to make new files Liwen Bianji (Edanz Group China) | 42
  43. 43. Clear reviewer guidelinesTell reviewers what you want Constructive, ethical comments Analysis of the full manuscript Clearly reasoned comments Why? More reviewers will be “Good reviewers”Consider a reviewer template with directed questions to ensure quality reviews Liwen Bianji (Edanz Group China) | 43
  44. 44. Section Four Professionalism“It takes 20 years to build a reputation andfive minutes to ruin it.” – Warren Buffet Liwen Bianji (Edanz Group China) | 44
  45. 45. EthicsMore and more Journals are setting high ethicalstandards. Readers, authors, and reviewers nowexpect them. Liwen Bianji (Edanz Group China) | 45
  46. 46. MediationYou are the mediator between author andreviewers:Make sure only constructive reviews make it tothe authorand, only polite responses make it back to thereviewerOne unfair experience can ruin a researcher’sopinion Liwen Bianji (Edanz Group China) | 46
  47. 47. Reviewer commentsVague or unjustified reviewer comments can hurtthe processEven if they were intended to be minor“The language in the manuscript was full ofgrammatical errors.”It is hard for the author to know what to improveEnsure good reviewer–author communication Liwen Bianji (Edanz Group China) | 47
  48. 48. ReputationReaders want to read…Reviewers want to contribute to…Authors will be proud to submit to Liwen Bianji (Edanz Group China) | 48
  49. 49. Summary Use the Web to get ahead Connect with contributors (blogs, RSS, conferences) Require clear, concise, accurate writing Use the full appeal of your manuscripts Build a solid reputation
  50. 50. Thank you, from all of us at Liwen Bianji, Special thanks to: Edanz Group China Chinese Society of Theoretical and Applied Mechanics
  51. 51. To download this talk and others please visit: www.liwenbianji.cnSome material in this talk was obtained from Optics Communications, Wikipedia, Wikimedia, and Science Magazine.
  52. 52. Useful WebsitesJournalsProtein & Cell http://www.protein-cell.org/archive/index.htmlJournal of Zhejiang University http://www.zju.edu.cn/jzus/index.phpJournal of Integrative Plant Biology http://www.jipb.net/Cell Research http://www.cell-research.com/index.aspChinese Journal of Astronomy and Astrophysics http://iopscience.iop.org/1009-9271Neural Regeneration Research http://oa.crter.org/nrren/ch/first_menu.aspxWorld Journal of Gastroenterology http://www.wjgnet.com/1007-9327/current.htmBlogs and RSS feedsEurekAlert! China http://chinese.eurekalert.org/zh/index.phpScienceNet http://www.sciencenet.cn/Reference managersZotero http://www.zotero.org/Mendeley http://www.mendeley.com/BibTeX http://www.bibtex.org/Publishing ToolsCrossCheck http://www.crossref.org/crosscheck.html Liwen Bianji (Edanz Group China) | 52

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