Design Concepts

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Presentation slides from Think Outside event at Stanford Institute of Design 22/04/2011

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  • Design Concepts

    1. 1. Concepts in Design Kirill Zdornyy Founder, Bodday.com
    2. 2. All the best ideas come out of the process; theycome out of the work itself. - Chuck Close American Painter and Photographer
    3. 3. • Colors• Shapes• Patterns• Typography• Aesthetics• Ergonomics• Feedback Loop• Inspiration
    4. 4. ColorsDude, I painted the friggin Mona Lisa. Have you heard of it?
    5. 5. Colors Color TheoryDude, I painted the friggin Mona Lisa. Have you heard of it?
    6. 6. Color TheoryLight (RGB) Dye (CMYK)
    7. 7. Color Wheel
    8. 8. HSL • lightness (light vs. dark, or white vs. black), • saturation (intense vs. dull) • hue (e.g., red, orange, yellow, green, blue or*Stolen from Photoshop purple)
    9. 9. Color Temperature
    10. 10. Color Temperature
    11. 11. Color Temperature Warm Grey Mixed with 6% yellow.
    12. 12. Color Temperature Warm Grey Cold Grey Mixed with 6% yellow. Mixed with 6% blue.
    13. 13. Color Meanings Red Orange Yellow Green Danger Joy Sunshine Safety Passion Enthusiasm Intellect Nature Love Fascination Energy Fresh War Creativity Attention HealingBlue Purple White BlackTruth Royalty Light MysteryTrust Power Goodness EleganceStability Nobility Purity FormalityCon dence Luxury Virginity Death
    14. 14. ShapesFill Stroke ColorSolid WidthGradient Radius
    15. 15. Patterns
    16. 16. Patterns
    17. 17. Patterns
    18. 18. AestheticsAesthetics is a branch of philosophydealing with the nature of beauty,art, and taste, and with the creationand appreciation of beauty. - Merriam-Webster Dictionary
    19. 19. AestheticsPlato felt that beautiful objectsincorporated proportion, harmony,and unity among their parts.Similarly, in the Metaphysics,Aristotle found that the universalelements of beauty wereorder,symmetry, and de niteness. - Wikipedia
    20. 20. Aesthetics
    21. 21. Aesthetics
    22. 22. Aesthetics
    23. 23. ErgonomicsCognitive ergonomics is concernedwith mental processes, such asperception, memory, reasoning, andmotor response, as they affectinteractions among humans andother elements of a system. - Wikipedia
    24. 24. Ergonomics - Donald. A. Norman The Design of Everyday Things
    25. 25. Ergonomics - Donald. A. Norman The Design of Everyday Things
    26. 26. Ergonomics
    27. 27. Ergonomics
    28. 28. Ergonomics The “unfuckup” button
    29. 29. Feedback Loop
    30. 30. InspirationGood artists copy, great artists steal. - Pablo Picasso
    31. 31. Thank you.

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