Zhejiang University IDIMOBILITY WORKSHOP         Undergraduate Group                                                DESIGN...
Summary[                                                    ]  This project is associated with graduation designs ofstuden...
Analysis                                           Abstract                                            Synthesis          ...
Analysis                                           Abstract                                            Synthesis          ...
Why                                     Design                                        ThinkingDesign Thinking is a methodo...
Brief ReportDiscover           Design          NextObservation and       Each         Plan   Research       Design Concept
1 Opportunities existed in economic crisis and large consumer                                                             ...
Initial ideas       Keywords                                             文质彬彬             Stories in China      Products /...
Mindmap                                                                                   Material-shooting               ...
Evaluation                                     Based on design value system, we formulate a series of idea                ...
Selection                                                                           10 best ideas were born from large num...
Why Persona                                                                Under the guide of design thinking, we employ p...
Persona Hypothesis                             Our persona hypothesis building is based on evaluating the                 ...
Design Concept[ our design team are divided into each                                       ]We nally selected ve design o...
Freedom Trike Concept: Touch the happiness of sports! So can I! It ts complex locality and saves people’s energy to have e...
Living Experience                               Existing Problem1.Existing wheelchair design refines young people toexperi...
Li Jundong is born in Yiwu, Zhejiang China, where is known for the mature                               manufacturing indu...
PrototypeWe build our prototypes by various kinds of materials including theplasticine, chopsticks, iron wires etc. Also, ...
Buying accessories of bikesConstructing a 1:1prototype based on LEGOmodulesArriving at conclusion ofsuitable size andpropo...
Problem and next1. We try to rebuild a more fashionable and unlike-wheelchair design planbased on the original structure. ...
Intergral Modularity                              Existing Problem1.Many wheelchairs are used temporary because theusers a...
B                               Zhang is a head of a local Geracomium, with the support of the local                      ...
Finish operation   Wheelchair needed   E-buying   Lonly using      Sell after using   Cannot sell                         ...
RetroactivityDetail Form              Traditional                   Simplicity                             Form           ...
Wheel Chair   Baby Cart   Bamboo Wagon   Children Scooter   Shopping Cart   Older Rollator
Form questionsBased on the bamboo chair, which plan is better for the chair ?1. metal inside,bamboo paint on the surfaces....
Fantasy                               Existing Problem1. Most wheelchairs are more like a medical device.2. Wheelchairs ha...
Lily Chan is a fashion designer working in a studio in Beijing, the capitalC                               city of China. ...
Sketching
Sketching
The handlebars are retractable so that users                                                  can adjust to their needs.De...
Details   Can be decorated like a fashion piece. Chairs          can be dressed into unique styles.
Problem and next1.Gear mechanism is imperfect. we aresearching for the best structure to save e ort.2.Make a prototype to ...
就地取材惜木如金
Design Philosophy:                                                                                           Local Resourc...
Ma and her family have some earth in a rural country side in theD                                 northern part of China. ...
We build up a prototype using the Lego for the first demonstrationand this could also help us with the     structure of th...
The wheels is the product we designed.                                             Assemble the wheels to owner’s own chai...
Present ProblemIn our daily life, we can easily catch an uncomfortable and strangesense: Anyone will be considered as a di...
PublicConcept DesignThis is a mobility design for public, used in placessuch as in airports, train stations, etc. It provi...
Xie is a manager of an international company in Shanghai, taking aE                                      ight would all th...
A System for Public to Rent a MobilityOn the Way to Airport              SPRM Station in Airport   At the Gate            ...
Sketching
Based on the concept, questionrelating to designing andmarketing of SPRM have beenraised as follows:1. Would fiber glass b...
Overall
Next stage of plan[                                                               ]    The project has reached the further...
Analysis                                           Abstract                                            Synthesis          ...
Referenceshttp://d-lab.mit.edu/http://www.yankodesign.com/search/bike                                         EMOTIONAL DE...
QIU Yiwu                         Team leader                                                                              ...
Mobility workshop of zju idi
Mobility workshop of zju idi
Mobility workshop of zju idi
Mobility workshop of zju idi
Mobility workshop of zju idi
Mobility workshop of zju idi
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Mobility workshop of zju idi

  1. 1. Zhejiang University IDIMOBILITY WORKSHOP Undergraduate Group DESIGN PROJECT
  2. 2. Summary[ ] This project is associated with graduation designs ofstudents in our team. When guring out the project, weestablished a cross-grade and multi-majors cooperative project team immediately. Under the guide of design thinking, we now have determined our design direction and nished the investigation and earlier design work. Next step is to develop our concepts further.
  3. 3. Analysis Abstract Synthesis What does it mean? What could we/ would we /should we do? Ideation •Breath-wise exploration Project Process •Brainstorming Vision •Genesis of 4 directions •Evaluation & selection •Project Management •Brief development •Mood boards •Persona Concept Generation •Depth-wise exploration •Brainstorming Analysis Synthesis •Genesis of 6 concepts Expert Insights •Evaluation & selection Consultation •Scenario Brainstorming •Idea Brainstorming •Persona Hypothesis Concept Development Immersion Action •Sketches & sketch modelsTo know Design Thinking •Ergonomics analysis •Functional & technical resolution To make •Experts specialized in users’ condition & needs Project Process Observe •SET analyse •User scenarios •Evaluation •Users’ close relations It’s a dynamic and emergent process that often •Specialists in engineering •Existing products •Interview Testing & Modification seeks opportunity by entering through the end users world to craft and shape, problems, •Mechanical test models •Analysis of needs & problems opportunities, strategies, ideas and solutions •Opportunity search •Prototype construction •User trial & evaluation •Expert consultation •Modifications Understand •Refinement Design Delivery •Simplification •Final digitalmodelling •Co-design workshops •Final appearance scalemodel construction •literature search •Illustration of presentation panels •Initial ideas •Finalization of design report •Exhibition design Business Development Figure Tell a •Business plan What is the landscape? How should we do it? •Registered company Out the New •Development Ventures Story Story Immersion Concrete Action
  4. 4. Analysis Abstract Synthesis What does it mean? What could we/ would we /should we do? Ideation •Breath-wise exploration •Brainstorming Finished Stages in Process Vision •Genesis of 4 directions •Evaluation & selection •Project Management •Brief development •Mood boards •Persona Concept Generation •Depth-wise exploration •Brainstorming Analysis Synthesis •Genesis of 6 concepts Expert Insights •Evaluation & selection Consultation •Scenario Brainstorming •Idea Brainstorming •Persona Hypothesis Concept Development Immersion Action •Sketches & sketch modelsTo know Design Thinking •Ergonomics analysis •Functional & technical resolution To make •Experts specialized in users’ condition & needs Project Process Observe •SET analyse •User scenarios •Evaluation •Users’ close relations It’s a dynamic and emergent process that often •Specialists in engineering •Existing products •Interview Testing & Modification seeks opportunity by entering through the end users world to craft and shape, problems, •Mechanical test models •Analysis of needs & problems opportunities, strategies, ideas and solutions •Opportunity search •Prototype construction •User trial & evaluation •Expert consultation •Modifications Understand •Refinement Design Delivery •Simplification •Final digitalmodelling •Co-design workshops •Final appearance scalemodel construction •literature search •Illustration of presentation panels •Initial ideas •Finalization of design report •Exhibition design Business Development Figure Tell a •Business plan What is the landscape? How should we do it? •Registered company Out the New •Development Ventures Story Story Immersion Concrete Action
  5. 5. Why Design ThinkingDesign Thinking is a methodology for practical, creative resolutionof problems or issues that looks for an improved future result.We are supposed to use this methodology to guide our work andcreate brand new design resolutions. The strength of this thinkingway is to help us probe the problems in depth from a syntheticaland multidimensioned perspective. The key point is to remind usto consider the design value on the position of all mankind.As to our project:When we select the concept evaluation standards, the value fordealing with social problems has the priority and the technologyand business factors come after that.
  6. 6. Brief ReportDiscover Design NextObservation and Each Plan Research Design Concept
  7. 7. 1 Opportunities existed in economic crisis and large consumer markets in China OUR PERSPECTIVES 2 Developing country chances 3 Large investment in emergent industries 4 real estate hot 5 E-business booming 6 Economic and tech development zone developing 7 Imbalance in salaries and huge gap between the rich and the poor Society 8 Luxury consumption level enhancing Economy1 Basic living allowances improving2 Problems facing agriculture, countryside, farmers being heeded3 Migration of rural labor4 Natural disasters5 Charity developing6 Public services enhancing CHINESE BACKGROUND7 Creative industries developing8 City development and tra c jams problems solving9 Food quality being heeded10 Fashion life being pursued11 Low-carbon spirits being popular Technology12 Gymnasium being perfected gradually 1 Advanced machining technology 2 World biggest worksite of OEM13 Importance attached to the development of both the east and 3 Traditional handicraft being heededthe west 4 Chinese high-speed Railway being constructed14 Internet and SNS being popular 5 BYD new energy automobile15 Private economy booming and atmosphere of pioneering in an 6 High-tech development in aerospace and militaryenterprise being densi ed combat eld
  8. 8. Initial ideas Keywords 文质彬彬 Stories in China Products /environments/person Problem-oriented 惜木如金 Treasure wood as gold Culture Youth Sustainability Unique Unspoken emotional needs are powerful motivators Social Problems Health Products should inspireManufacture in china Oriental wisdom Mainstreaming 怀文抱质
  9. 9. Mindmap Material-shooting Utilization of waste Facilitate ourdoor movement Sense of movement embodied in design Household Chair Ecology Multifunction Convenient to transfer to bed or chair Utilization Enhancement Hemp Rope Dynamic Stand up by oneself Bamboo Recovery Leveraged Freedom Chair(MIT) Sell local products far outside Sustainability Live by handicraft art Stories in China 就地取材 Tripod Structure Set up stalls Physiology Structure of “Baibaile” Culture Beyond the standard wheelchair Social Problems Cherish reminiscence Operation Lie with operation Beggars of crural paralysis Economy Problem-oriented Rotate to operate Muniuliuma designed by Zhuge Liang Oriental wisdom Health Mainstreaming Pull and push to operate Lean forward and backward to operate Aging FashionIngenious structures derived from history Wagging to operate Regional differences Culture redesign Manufacture in china Ride like a bicycle Psychology Cater to needs of the old Equality Cross country Affordable for people in poor areas Cost reduction Cost leadership Can be mechanically assembled Younger Impetus of region economy growth Interregional transportation Modularization Can be used unaided Unicase seat Unique 就地取材 goods of local resources
  10. 10. Evaluation Based on design value system, we formulate a series of idea evaluation criterion to recognize the degree of excellence of each idea.Innovation Perception Aesthetics Humanity DevelopmentInnovation (design, How we perceive the Visual appeal and Responsibility: Benefit commercial profit consideration/experience, world quality of appropriate aesthetics society, Profitability /Design Strategymanufacturing) life,emotional factors, environment, culture unmet needs, and economy performance, comfort, safety, ease of use, affordability,Cognition
  11. 11. Selection 10 best ideas were born from large numbers of the concepts produced during our brainstorming and the second brainstorming for developing the ideas proceeded afterwards.1ModularizationUse modules to reach goals of easyassembling and convenient transportation. 2 Fresh Experience Offer users fresh using experience.It is just like boating, skating, etc. 3 Sports Experience The encourage handicapped to do outdoor sports. The accesories of wheelchair come from moutain bike. 4 Living Provide users not only a convenient life but also a way of making a living. 5 Fashion Provide users novel feelings about fashion.6SimplicitySimplicity, easy making,easy using,Simplicity is the best 7 Warm Create a warm atmosphere for old couples interdependence, just like she sitting on his rear seat when they are both young. 8 Independence Help the handicapped standup freely in order to solve the problem like they cannot reach things overhead. 9 Low-income 10 Help the handicapped standup freely in order to solve problems like they cannot reach things overhead. Wheel Chair Wheelchair without a chair,but offers dignity and care to those who need these.
  12. 12. Why Persona Under the guide of design thinking, we employ persona methodology to fulfill our research workflow. As an extractive process, personas construction not only adheres to our train of thought to evaluate factors from synthetical perspective, but also is derived from groups labeling by distinguishing various kinds of target users. It is after concluding the specific demands (both psychological needs and physical needs) of different groups that personas embodied the clear description of aims of our design could be built. Thus, personas could interact with our thinking way to direct our development of concepts and finally achieve our goals.What PersonaAn artifact that consists of a narrative relating to adesired user or customer’s daily behavior patterns.
  13. 13. Persona Hypothesis Our persona hypothesis building is based on evaluating the target users by main factors including region, economy and emotion. Tieling Segment1 Segment2 Segment3 Tieling,Liaoning Beijing Yiwu,Zhejiang Farmer O ce Worker A uent 2nd generationJiuquan Beijing Shanghai Yiwu Segment4 Segment5 Segment6 Yangshuo Yangshuo, Guangxi Shanghai Jiuquan,Gansu Welfare house Manager Unemployed
  14. 14. Design Concept[ our design team are divided into each ]We nally selected ve design orientationsto study further. Meanwhile, members of orientation groups to develop concepts.This report emphasizes What / Why / Who / How and next plan of each concepts.
  15. 15. Freedom Trike Concept: Touch the happiness of sports! So can I! It ts complex locality and saves people’s energy to have eld sports. It emboldens people to love it as a part of life and even modify it as whatever they want. WHY: Young people are supposed to hold a young attitude. The creation of products is expected to bring happiness and convenience to people instead of constraint of their lives.
  16. 16. Living Experience Existing Problem1.Existing wheelchair design refines young people toexperience colorful life.2.Teaditional operation and drive way of wheelchair causestrouble of long journey. Outdoor Activities Young Attitude Design Brief Freedom TrikeExperience of young attitude Take empathy of dissipatingpsychological problems into consideration and create uniquelife experience for the young with disabled feet or leg.Leveraged Freedom Chair designed by MIT The operation and Leveraged Freedom Chairdrive way enable travelling be easier and our design is basedon the structure.Fit various and complex locality Having eld activity needsmobility with high adaptability. Based on the research, a design brief, and its specific set of aims are drawn up. A mood board was also defined to help guide the design of the product’s form, aesthetics and emotional notions.
  17. 17. Li Jundong is born in Yiwu, Zhejiang China, where is known for the mature manufacturing industry. Li is now 21 years old, but due to a disease in hisA childhood, he has to stay in a wheelchair for his legs were paralyzed. Like many other local families in Yiwu, Li’s family runs a factory, so generally his family supports him easily. Persona Li Jundong He’s working in the family factory as a secretary, and he enjoy his work there. But, like other young people at his age, he would also want to be di erent and special with his own style. Even he has to stay on a 21 wheelchair, but he still wants to go outside, and appreciate the Yiwu,Zhejiang nature and the fresh air. Secretary in a family factoryHis parent bought him a mountain wheelchair in case that he would like to go outside with his friends,he even DIY some part of his wheelchair to make it more personal, young and sporty. He “Life on a wheelchair could still be young and energetic!”lives his live positively, like he said”I could do things normal people could do, and Icould even enjoy my life the way they couldn’t ! ” He is also a social network Consciousnessenthusiast, like Renren (the Chinese Facebook) and Douban. So He really lives a life like everybody else! Entertainment Entertainment Motivation & Target Project Vision: Fashion Utilization • Li wants to be sporty and energetic like his friend. • He feels unique and energetic even if he’s on a Fashion • He’s been positive towards his life. wheelchair. Emotion • He wants to go outside easily, but the wheelchair makes • He could go outside much with ease. Utilization Emotion it quite di cult. • This wheelchair is truly for the young. Price Price
  18. 18. PrototypeWe build our prototypes by various kinds of materials including theplasticine, chopsticks, iron wires etc. Also, we construct the structureprototypes with LEGO.
  19. 19. Buying accessories of bikesConstructing a 1:1prototype based on LEGOmodulesArriving at conclusion ofsuitable size andproportion of the productdepending on the realprototype
  20. 20. Problem and next1. We try to rebuild a more fashionable and unlike-wheelchair design planbased on the original structure. By using 3D modeling software, we figureout the general principles of the structure.2.Now the prototype adopts existing accessories of bikes, which may havenegative impact on its sense of design. Should we design a brand newappearance of the wheelchair like MIT LFC did?
  21. 21. Intergral Modularity Existing Problem1.Many wheelchairs are used temporary because theusers are just nishing their operation. Therefore, buying awheelchair is unnecessary, meanwhile, it would be uselessafter using.2.“Wheelchair”contains wheel and chair as spelling. If thewheelchair canbe assembled by foundation and an usingchair,the cost might be cut down. Sustainable Monomer Modularity Design Brief Additional WheelchairIntegral modularity separating chairs and the foundationin order to cut down cost.Monomer modularity using standard parts in order toreduce molds spend.Sustainable design based on the foundation, the integral Traditionalcould have more functions.Traditional design in coopration with region culturechairs,wheelchair could have more cultural ethos.
  22. 22. B Zhang is a head of a local Geracomium, with the support of the local government he could run the Geracomium and offer the elderly a decent place to stay, but they could just o er a very basic life to the people there. He noticed that many people there would like to spend some time Persona outdoors, but they are just too old to walk out and back to the room. But with limited founds he could hardly a ord buying many wheelchair Zhang Yu with which the elderly there could appreciate the sunshine just as they 40 want. Yangshuo,Guangxi Head of a Geracomium, in a small town Even though the Geracomium is every small, but it is well organized and decorated with the cheap local bamboo furniture, they have some lots of spare chair in the storage room which they “I want to offer the elderly better later years.” only use during the Chinese New Year. He loves his job and cares for the old people with all his heart. Consciousness Entertainment PriceMotivation & Target Project Vision: Utilization Utilization Fashion• He wants to offer help to the elderly people. • We want to make use of the bamboo chair they has. Emotion• He cares for the health of the elderly. • This wheelchair is multi-function, it has several life circles. Emotion • He could later donate these products to other charity Entertainment Price organizations for different use. Fashion
  23. 23. Finish operation Wheelchair needed E-buying Lonly using Sell after using Cannot sell A wheelchair but not only a wheelchair. Modularity and sustainable design dould save more money for low-income person Take home Assembling Using
  24. 24. RetroactivityDetail Form Traditional Simplicity Form Strength
  25. 25. Wheel Chair Baby Cart Bamboo Wagon Children Scooter Shopping Cart Older Rollator
  26. 26. Form questionsBased on the bamboo chair, which plan is better for the chair ?1. metal inside,bamboo paint on the surfaces.2. hemp rope twist on the surfaces.3. fine surface finishing on the metal.4. (now) carbon fiber pipe.Usage modePlan 1 Get help Plan 2 On their own In china, many wheelchairs is used temporary,and there allways have someone to help your life. But , people cannot help the patients at any moment. So, they may need big rear wheels for them to live on their own. On the other hand , if there are big rear wheels,the structure of the foundation would be modified into more modules and bigger volume. At that time, the sustainabledesigned functions may not exist. That goes against with this design’s idea.
  27. 27. Fantasy Existing Problem1. Most wheelchairs are more like a medical device.2. Wheelchairs have no gender.3. People bear wheelchair time not enjoy it. Grace Beautiful GRAEC Design Brief1.A grace wheelchair designed for female.2.Uses gear mechanism. Hands play circle, wheelchairmoves on.3.Can be decorated like a fashion piece.4. A pet or even friend to user. Unique Soft
  28. 28. Lily Chan is a fashion designer working in a studio in Beijing, the capitalC city of China. She makes to dress herself up, her o ce and her apartment like almost everything. She broke her legs in a car accident, Persona even though she make through the hard days, but until now she has to spend most of her time on a wheelchair. At rst, she was quite sad about that, she could no longer wear her beautiful high heels and her fashionable garments. But later, she Lily Chan came to realize that she could still stay beautiful the same way before the 28 accident, she began to gain her con dence back, and went back work Work in Beijing to the studio. Fashion DesignThen wheel chair turn out to be a close friend to her, which she hated a lot at the beginning, and now “Wheel chair is my friend and she could be just beautiful like me.”she even dress her wheelchair. So her wheelchair is more of a pet or even friend to her, herwheelchair is like a fashion piece. Consciousness Entertainment Emotion UtilizationMotivation & Target Project Vision: Fashion Fashion• Like a close accompany. • Wheelchair could as well be fashion and trendy.• She wants to stay beautiful as she was. • We hope to design a kind of wheelchair as ladies Price Emotion• She loves decorating her wheelchair. privilege with elegance and beauty. • She could even buy clothes for her wheelchair. Entertainment Price Utilization
  29. 29. Sketching
  30. 30. Sketching
  31. 31. The handlebars are retractable so that users can adjust to their needs.Details Grace uses gear mechanism. It matches women’s graceful movements.
  32. 32. Details Can be decorated like a fashion piece. Chairs can be dressed into unique styles.
  33. 33. Problem and next1.Gear mechanism is imperfect. we aresearching for the best structure to save e ort.2.Make a prototype to check.
  34. 34. 就地取材惜木如金
  35. 35. Design Philosophy: Local ResourceThe Chinese philosophy always focuses on the relationship between man and nature.So using the local resource or material could be a very meaningful approach. Due tothe serious nancial condition in the rural part of China, we use their own chair as thechair for wheelchair, thus cut down the expenses to the lowest. We want this to be ahumanity design sending care to the people in need, and this could also be a charityaction by the Red Cross or other Organizations. We only designed the wheels whichcould be attached to their wood chairs at home, while hand-made furniture is quitecommon in the rural part, which would make it much easier for the user to use. Charity Action Dignity BuildingPresent Problem:Wheelchairs for the poor in the rural part could be a very sensitive issue, because ana ordable wheelchair with decent quality is vital. To make it possible, we need to cutdown every expense possible, and it should be easy to use. The handmade wood chairis very common in the rural part in china, like they always have an extra chair at home. Humanity DesignAnd if we could design a project of wheelchair for the poor in combination with thecharity action that could really solve the problem showing our respect and humanity. Social Care
  36. 36. Ma and her family have some earth in a rural country side in theD northern part of China. She has two sons and one daughter, but her life is quite hard for the poor nancial condition. Since she got Persona seriously sick at 42, her life is now even hard. A wheelchair could still be very expensive to a family like this. But the wood craft work in the rural area is quite normal and easy to get. They made most of their home objects by hand, and they have many Ma Guohui wooden chairs and benches at home. The family grows their own food on 42 their farmland, and raised some chickens and a cow. Tieling,LaoningThey went to the market in the town like once a month to sell the goods to earn some extra money Farmerfor the family. Her husband is quite familiar with the basic craftwork, and they should saveevery coin to support their children’s study, life is quite hard. But they still have a positive perspective “I just need an affordable wheelchair, on which I could move around and do something I could for my family.“towards life, like Ma she is still doing things she could to help the family. “If I have a wheelchair, acheap one, just with the function would suffice” as she said. ”I could still do a lot of things Consciousnessexcept for the two poor legs.” Entertainment UtilizationMotivation & Target Project Vision: Price Fashion Emotion• Ma needs a wheelchair for basic need. • We want to make use of the local material they have, thus Utilization• She has many kids with low income so she could hardly afford could count down the cost greatly.one wheelchair. • We took the oriental philosophy Xi Mu Ru Jin and Jiu Di Qu Emotion Price• In the rural area, handmade wood furniture is affordable and Cai as a reference. Entertainmentcommon. • This wheelchair is affordable and she could assemble the• If she had a wheelchair she could help her family with some wheelchair to the wood chair they had. Fashionsimple task. • This wheelchair could also raise her dignity, and she could feel the care from the society.
  37. 37. We build up a prototype using the Lego for the first demonstrationand this could also help us with the structure of this product.
  38. 38. The wheels is the product we designed. Assemble the wheels to owner’s own chair.We want this to be charity action, sendinglove and care to the people who needed.
  39. 39. Present ProblemIn our daily life, we can easily catch an uncomfortable and strangesense: Anyone will be considered as a disabled person only ifbeing seated on a wheelchair no matter how healthy he truly is. CHARACTERISTICThis feeling to some extent derives from old-obstinate mode ofthinking embedded in public minds as well as the outmodedconvention of wheelchair design. BEAUTYDesign Philosophy HUMANITYIn fact, we are expected to redefine special population. From theperspective of potential customers for wheelchairs, people far more DESIGNthan the disabled need this product including people withtemporary or spasmodic rest of their feet. Actually, those people CONVENIENTdemands for a mobility tool, which is our new definition of SPRMinstead of just wheelchair. We hope to enable people with feet or leg FOR PUBLICproblems back to mainstream which means they could ignore theunwanted attention towards them as well as the questions ofreputation. Yet we want to make riding on SPRM be a definitefashion!
  40. 40. PublicConcept DesignThis is a mobility design for public, used in placessuch as in airports, train stations, etc. It provides aconvenient and comfortable mobility way for thespecial population. New structural modeling wedesigned has changed the traditional ones much, toachieve low cost, lightweight, fashion and many other Emotional Fashionadvantages. It helps people abate worries about thedanger and inconvenience when carrying awheelchair in a crowed place. The innovation design SPRMfocusing on the method of usage enables users feelbetter with psychological and self-reliance ratherthan self-esteem and anxiety minds. They could havetheir own lifestyles just like the healthy people. Ease Of Use
  41. 41. Xie is a manager of an international company in Shanghai, taking aE ight would all the common to him. But since he had an operation early this year, he wouldn’t be able to walk a lot. So walking in the airport from terminal to terminal could be very di cult to him. Persona He follows the trend of the electronic devices, he changes his cell phone very regular, because he also want to e trendy even if he’s a Xie Qiangren company manager. He has to wear suit most of the time, 36 which make it even hard for him to travel, not talking about the Shanghai heavy luggage. Manager Good news is that nowadays most airport offers wheelchair under special needs, but he thinks they “I Actually I just need some simple mobility for a short time.“ are not trendy enough, he believes there is a great potential of business there. Consciousness Entertainment FashionMotivation & Target Project Vision: Utilization• He just needs the wheelchair during his operation recovery. • We hope wheelchair could also be part of the public Utilization• He lives mostly in the big cities, so he hopes that wheelchairs project. Fashioncould also be trendy. • There could be business potentials in the big cities for the Emotion• He hopes that these products could be well designed to fit the new generation of wheelchair. Entertainment Emotionpublic environment. • To people who just need wheelchair for a short, more Price concentrate could be put on design. Price
  42. 42. A System for Public to Rent a MobilityOn the Way to Airport SPRM Station in Airport At the Gate Story Board Amy. Help me to get a OK SIR~ “SPRM” when we arrive airport rst~Go to Check-in Go Boarding How to Use
  43. 43. Sketching
  44. 44. Based on the concept, questionrelating to designing andmarketing of SPRM have beenraised as follows:1. Would fiber glass be strong enough to be thematerial of SPRM?2. Would the structure be strong enough or do we needto add another rope to make it much more steady3. Would a bike seat be better and fashionable forSPRM?4. May hypermarkets be nice places for SPRM to sell?
  45. 45. Overall
  46. 46. Next stage of plan[ ] The project has reached the further development stage followed our planning schedule. We sincerely hope professors and teachers to give us some advice about it. After Spring Festival, we will continue our work.Meanwhile, we also hope to keep touch with teachers andstudents in your college. Plus, we earnestly hope that some of the students in your lab are willing to join our team! Wish all the best!
  47. 47. Analysis Abstract Synthesis What could we/ would we /should we do? Next stage of plan What does it mean? Ideation •Breath-wise exploration •Brainstorming Vision •Genesis of 4 directions •Evaluation & selection •Project Management •Brief development •Mood boards •Persona Concept Generation •Depth-wise exploration •Brainstorming Analysis Synthesis •Genesis of 6 concepts Expert Insights •Evaluation & selection Consultation •Scenario Brainstorming •Idea Brainstorming •Persona Hypothesis Concept Development Immersion Action •Sketches & sketch modelsTo know Design Thinking •Ergonomics analysis •Functional & technical resolution To make •Experts specialized in users’ condition & needs Project Process Observe •SET analyse •User scenarios •Evaluation •Users’ close relations It’s a dynamic and emergent process that often •Specialists in engineering •Existing products •Interview Testing & Modification seeks opportunity by entering through the end users world to craft and shape, problems, •Mechanical test models •Analysis of needs & problems opportunities, strategies, ideas and solutions •Opportunity search •Prototype construction •User trial & evaluation •Expert consultation •Modifications Understand •Refinement Design Delivery •Simplification •Final digitalmodelling •Co-design workshops •Final appearance scalemodel construction •literature search •Illustration of presentation panels •Initial ideas •Finalization of design report •Exhibition design Business Development Figure Tell a •Business plan What is the landscape? How should we do it? •Registered company Out the New •Development Ventures Story Story Immersion Concrete Action
  48. 48. Referenceshttp://d-lab.mit.edu/http://www.yankodesign.com/search/bike EMOTIONAL DESIGN:Why We Love (or) Hate Everyday Thingshttp://www.frogdesign.com/process by DONALD A. NORMANhttp://www.ottobock.com/cps/rde/xchg/ob_com_en/hs.xsl/350.htmlhttp://www.segway.com/http://www.ideo.com/cn/ ENGAGING PERSONAS AND NARRATIVE SCENARIOShttp://libweb.zju.edu.cn/libweb/ by Ph.D. LENE NIELSENhttp://www.flickr.com/photos/adirides/http://mlab.mit.edu/lfc/Welcome.html CREATING BREAKTHROUGH PRODUCTShttp://www.colourlessdesign.com/wp/2010/04/22/15-wheelchairs-bringing-a-ray- by JONATHAN CAGAN CRAIG M. VOGELof-hope-in-bleak-lives-of-physically-disabled/http://www.designboom.com/weblog/cat/8/view/7753/wheelchair-design.html CHANGE BY DESIGNhttps://www.surveymonkey.com/s.aspx?sm=CROFqF2p81MSwFjkdxZmvRvTjGBlemiOPw9AORj8sfQ%3d by TIM BROWNhttps://www.surveymonkey.com/http://www.reasonablyclever.com/lego/contest/chair/grid1.html DESIGN THINKINGhttp://www.bbc.co.uk/ouch/messageboards/F3611783?thread=7609742&latest=1 by TIM BROWNhttp://www.flickr.com/photos/44067864@N00/229808036/http://www.flickr.com/photos/cambodiatrust/858006224/ QUALITY FOR LIFEhttp://www.ianmurchison.info/test/themes/paralympics/wheelchair.html by OAAO BOCKhttp://www.designersreviewofbooks.com/2008/12/process-50-product-designs-from-concept-to-manufacture/http://www.gampermartino.com/projects/a-100-chairs-in-a-100-days/ DESIGN AND TESTING OF A LOW-COST ROBOTIC WHEELCHAIRhttp://fairmobility.com/2005/10/12/wijit-gadgjet-power-assist-modification/ PROTOTYPEhttp://www.worldortho.com/dev/index.php?option=com_content&task=view&id= by DAVID P. MILLER535&Itemid=296http://bikeforth.org/
  49. 49. QIU Yiwu Team leader CHEN Qingyuan Junior Team Members http://www.qiuyiwu.com Industrial Design - Art Layout - SDI Industrial Design + Business Administration Born in Wenzhou, a city with booming Born in Changsha , Hunan Province private economy. Always passionate! Always optimistic! Love experience special things as well as Always cherish a belief that in this world I unique life. can make the difference! SHAO Shiyi LI Ke GU Shihong QIAN Yedan Senior Senior Junior Sophomore http://www.you-miss.me Industrial Design - Art Layout Industrial Design (Sichuan University) Industrial Design - Art Layout Industrial Design - Digital Media - SDI Born in Hangzhou , Zhejiang Province Born in Hangzhou , Zhejiang Province Born in Zhoushan , Zhejiang Province Born in Nantong , Jiangsu Province like film photographic and something what he always insist on is "to be the A energetic boy like interaction design and hot music.I She always have passion on what I do,no fashion.I believe that "imagination rules best, you could be the better at least" will always be gentle and humble to do my design. matter industrial design or media the world" design,Biology or Chemistry. LUO Zhening LI Qiong SUN Xin YE Haiwei Senior Senior Junior Sophomore http://www.zhening.me http://www.qioong.com/ http://www.sunxin.me/ Industrial Design - Art Layout - SDI Industrial Design - Art Layout - SDI Industrial Design - Art Layout - SDI Industrial Design - Science born in Taizhou but live in Shanghai,like Born in Zhoushan , Zhejiang Province Born in Nanjing , Jiangsu Province Born in Wenzhou , Zhejiang Province graphic design.I hope I have a She always think about what will be Like the search for new things, like to keep trying With a heart in faithful belief to welcome the hardworking spirit on my design. "Good Design" and try my best to do her different experience. surprising unknowns in different realms.Free "good design" Would like to bring people a better life through design. shuttle between engineering and art. PENG Junjie YUAN Sisi CAO Yu ZHAO Chen Senior Senior Junior Senior http://www.alexpe.me/ http://www.yuansisi.me/ Industrial Design - English - ITP Industrial Design - Art Layout Industrial Design - Engineering Mechanical - Engineering - SDI Born in Chongqian Born in Ningbo , Zhejiang Province Born in Baotou , Nei Monggol Born in Tianjin Experimental me. Never forget dream even you are awake. Warm the world with a designers passion! I am a person who works only for examinations but for the pursuit of creative works.SDI( Studio of Design Innovation ) -- A minor in Chu Kochen Honors CollegeITP( Intensive Training Program of Innovation and Entrepreneurship ) -- A minor in Chu Kochen Honors College

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