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Offre de service de François Ziserman

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Présentation du e-commerce, du contexte du web 2.0 et de mon offre de service pour vendre plus sur Internet

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Offre de service de François Ziserman

  1. 1. Conseil en e-commerce COMMENT BOOSTER LE CHIFFRE D'AFFAIRES SUR INTERNET ? Mars 2007
  2. 2. En synthèse… <ul><li>Le e-commerce explose, la concurrence augmente </li></ul><ul><li>Le Web évolue très vite et ouvre de nouvelles opportunités </li></ul><ul><li>Il est très important de définir un plan global qui prend en compte tous les paramètres </li></ul><ul><li>www.ziserman.com propose une prestation de conseil pour accompagner les dirigeants dans cette transformation </li></ul>
  3. 3. Contexte du e-commerce <ul><li>Une situation paradoxale </li></ul>un marché en très forte croissance une concurrence accrue
  4. 4. Le Web 2.0 et le e-commerce <ul><li>SE POSITIONNER SUR L'INNOVATION </li></ul><ul><li>POUR VENDRE PLUS ET MIEUX ! </li></ul><ul><li>Nouvelles interfaces </li></ul><ul><li>Nouvelles applications </li></ul><ul><li>Médias &quot;riches&quot; (Vidéo, 3D) </li></ul><ul><li>Fils RSS </li></ul><ul><li>Mashups </li></ul><ul><li>Extrême personnalisation </li></ul><ul><li>Communautés </li></ul>
  5. 5. Ce qu'il faut éviter… <ul><li>Appliquer des recettes magiques </li></ul><ul><li>Avoir une approche dogmatique </li></ul><ul><li>Prendre les technologies 2.0 séparément </li></ul><ul><li>Vouloir &quot;tout faire&quot; pour être à la &quot;mode 2.0&quot; </li></ul><ul><li>Faire une &quot;usines à gaz&quot; parce que l'on veut trop faire, trop vite </li></ul>
  6. 6. &quot;Voir loin et avancer à petits pas&quot; <ul><li>Donner une vision à moyen terme </li></ul><ul><li>Répartir la charge dans la durée </li></ul><ul><li>Développer une road map , qui permet de développer la stratégie dans la durée </li></ul>
  7. 7. Analyser et décider ! Site marchand Processus d'analyse RH Road map Plan Stratégique Organisation Vidéo 3D Mashup Nouvelles Applications Flux RSS Ajax Communauté Nouvelles Ergonomies Vision Moyens Produit Eco- système
  8. 8. Une approche pragmatique <ul><li>Analyser le contexte du site marchand </li></ul><ul><ul><li>Produit </li></ul></ul><ul><ul><li>Concurrence </li></ul></ul><ul><ul><li>Site marchand actuel </li></ul></ul><ul><ul><li>Moyens disponibles </li></ul></ul><ul><li>Identifier et prioriser les axes d'améliorations </li></ul>
  9. 9. L'offre <ul><li>Une offre hyper spécialisée sur le e-commerce </li></ul><ul><li>Une expertise très forte , à la frontière entre le logiciel et le marketing </li></ul><ul><li>Un réseau de partenaires de qualité design, ergonomie, technique, logiciel </li></ul>
  10. 10. Prestations proposées <ul><li>Aider à définir la stratégie du site marchand </li></ul><ul><li>Assister ou prendre en charge l' écriture du cahier des charges pour l'infrastructure et pour les sites marchands </li></ul><ul><li>Aider à mettre en place un processus de road map pour la réalisation du site marchand </li></ul><ul><li>Aider dans les choix des technologies </li></ul><ul><li>Aider à mettre en place une organisation adaptée </li></ul><ul><li>Aider à définir les postes et aider au recrutement </li></ul>
  11. 11. Les différentiateurs <ul><li>NOTRE METIER </li></ul><ul><li>Hyper spécialisé sur le e-commerce </li></ul><ul><li>NOS VALEURS </li></ul><ul><li>L'Indépendance et l'éthique </li></ul><ul><li>Payés par nos clients, et non par des éditeurs ou des sociétés de service </li></ul>
  12. 12. Expertise / Parcours <ul><li>Expertise &quot;rare&quot;, à la frontière entre la technique , le marketing et l' entreprenariat </li></ul><ul><li>Expertise technique </li></ul><ul><ul><li>Plus de 15 ans de développement Informatique , après un DEA en théorie de l'informatique </li></ul></ul><ul><ul><li>Expert reconnu en Génie Logiciel (l'art de faire du logiciel qui répond aux besoins du client, fiable, réutilisable, évolutif, robuste…) </li></ul></ul><ul><ul><li>Inventeur de la technologie Wokup , technologie serveur Internet, permettant d'adapter un service sur une large variété de terminaux, dont les terminaux mobiles ; </li></ul></ul><ul><li>Expertise marketing et entreprenariat </li></ul><ul><ul><li>Fondateur dirigeant de Wokup : éditeur de logiciel , commercialisant en Europe et aux US la technologie Wokup-Server (racheté par Air2Web, acteur concurrent US) ; </li></ul></ul><ul><ul><li>Dirigeant de Medience : éditeur de logiciel , commercialisant une base de données &quot;virtuelle&quot;, permettant de créer des vues sur des données hétérogènes et réparties (racheté par Business Objects) </li></ul></ul>
  13. 13. Merci ! Des questions ? www.ziserman.com [email_address] 06 30 75 19 38

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