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Zinnov Zones - Media & Technology 2016

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Global Technology Service Providers are rated in this release of Zinnov Zones - Media & Technology for the year 2016.

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Zinnov Zones - Media & Technology 2016

  1. 1. This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client organization without prior written approval from Zinnov. This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client organization without prior written approval from Zinnov. Media Report - March, 2017 Zinnov Zones Media & Technology - 2016
  2. 2. USD 1.53 Trillion Overall Media & Entertainment (M&E) Vertical Market Size (2016) Zinnov Zones M&T 2016 Ratings Global M&E Landscape01 Service Provider Landscape 03 02 ― Media and Entertainment Industry Landscape ― Market Numbers and Segment Wise Growth ― Total PES and IT Addressable Market ― Addressed PES and IT Services Market
  3. 3. Media and Entertainment vertical consists of 8 major segments, each comprising of multiple customer groups New Media Online – Audio, Video, Editorial Social Platforms Information Services Directories Financial Information Providers Market Research Providers Publishing Book Publishers Magazine Publishers Newspaper Publishers Gaming Console Gaming Casinos/Slot Machines Online Gaming – Betting & Social Broadcasting Broadcasting – Over The Air Cable & Satellite Broadcast offerings by Telcos, OTT Marketing & Advertising Marketing Agencies Ad-Tech Players Entertainment Studios Music Theme Parks Original Content Creators Education Online Education Education Publishers Education Tech Players Source: Zinnov Research & Analysis 3
  4. 4. 261 268 114 135 116 148 401 533 235 313163 240 65 98 180 395 2016 2021e The M&E market currently is 1.53 Trillion USD, expected to reach 2.13 Trillion USD by 2021 Revenues in USD Bn 4Source: Zinnov Research & Analysis New Media Education Entertainment Gaming Marketing & Advertising Broadcasting* Information Services Publishing 17.0% 8.5% 8.0% 5.9% 5.0% 5.83% 3.5% 0.5% Overall6.77% CAGR 2016-2021 Key Players Facebook, Yahoo, Twitter, Google, LinkedIn, Baidu, Huffington Post, etc. Pearson, Apollo Group, Blackboard, K12, Laureate, Kaplan, Udemy, Udacity, etc. Warner Bros, Sony Pictures, 21st Century Fox, Disney, Universal Pictures etc. Gtech, Zynga, King, Las Vegas Sands, SJM Holdings, EA, Scientific Games, Activision Blizzard, etc. Publicis Omnicom, WPP, IPG, Dentsu, Havas, AppNexus, etc. Comcast, DirecTV, Disney Networks, Turner, BBC, Sky, Fox Networks, Dish Networks, Verizon FIOS etc. Nielsen, Kantar Media, Ipsos, McGraw Hill Financial, IMS Health, Harris Interactive, GfK etc. Pearson, News Corp, Hachette, Gannett, Time Inc, Condé Nast, Tribune, etc. * Broadcasting market includes revenues - OTT, cable offerings by telcom companies
  5. 5. TOTAL North America and Europe based companies contribute more than 75% of the overall revenues for this space Publishing Information Services Broadcasting Marketing & Advertising Gaming Entertainment Education New Media Americas Europe APAC 5 10% 15% 10% 35% 20% 10% 5% 20% 180 Bn 65 Bn 163 Bn 235 Bn 116 Bn 401 Bn 114 Bn 261 Bn 15% 20% 20% 25% 55% 20% 20% 40% 75% 65% 70% 40% 30% 70% 75% 40% ~57% ~27% ~16%~1535 Bn 0% 100% Revenue Share 50% 0% 100% Revenue Share 50% 0% 100% Revenue Share 50% Source: Zinnov Research & Analysis
  6. 6. Zinnov Zones M&T 2016 Ratings Global M&E Landscape01 Service Provider Landscape 03 02 USD 69 Billion Total Addressable Market (2016) ― Media and Entertainment Industry Landscape ― Market Numbers and Segment Wise Growth ― Total PES and IT Addressable Market ― Addressed PES and IT Services Market
  7. 7. Technology disruption is driving robust spend on PES and IT in the Media and Entertainment space Source: Zinnov Research & Analysis USD 129Billion Total PES and IT Spend ( 2016) 7 New Media USD 34.2 BN Entertainment USD 11.3 BN Marketing & Advertising USD 6.1 BN Information Services USD 10.3 BN Education USD 6 BN Gaming USD 22.3 BN Broadcasting USD 28 BN Publishing USD 10.4 BN
  8. 8. Current Addressable PES Spend Current Addressable IT Spend *Opportunity Includes market for Product Engineering and IT Services USD 69Billion Addressable Market (2016) Total Addressable Opportunity* USD 105 Billion USD 26 Billion USD 43 Billion The addressable PES and IT globalization and services opportunity stands at USD 69 billion and will reach USD 105 billion by 2021 Addressable Market (2021) Total Addressable Opportunity* Addressable PES Spend (2021) Addressable IT Spend (2021) USD 43 Billion USD 62 Billion 8Source: Zinnov Research & Analysis
  9. 9. 10-15%20-25%60-65% Outsourcing HotspotsOutsourced PES and IT Services 9 Current addressed PES and IT service market is USD 7.6 billion, around 60% of the outsourcing market is driven by North America based companies Americas Europe APAC USD 7.6Billion Addressed PES and IT services through outsourcing partners Source: Zinnov Research & Analysis
  10. 10. Global M&E Landscape01 Service Provider Landscape 03 02 Service Providers players are moving towards delivering end-to-end digital services ― Media and Entertainment Industry Landscape ― Market Numbers and Segment Wise Growth ― Total PES and IT Addressable Market ― Addressed PES and IT Services Market Zinnov Zones M&T 2016 Ratings
  11. 11. ZINNOV ZONES EXPLAINED Nurture Zone Breakout Zone Execution Zone Leader Zone AttributesChallenges Recommended Initiatives • Acquiring new customers, diversifying revenue • Building product engineering competencies across various media customers/segments • Developing Engineering services / platform/product specific Sales organization • Understanding the differences between PES/ IT Service busiNess Digital Engineering • Focus on targeted customer sections • Build technology competency in niche focus areas/ technologies • Focus on building credibility by delivering on initial project scope • New entrants, providing skill sets to supplement Product development and R&D growth • Presence in only a few customer segments: Focused growth • Innovation, if at all, in process optimization • Limited number of clients • Typically work in T&M model • Acquiring large customers • Growing existing accounts and repeat busiNess Digital Engineering • Developing across the PDLC, solution development competencies • Building domain, product/ platform engineering capabilities • Focus on Skill Development • Focus on augmenting domain skills ( aligned to the concerned media segment) • Work on building trust with existing customers • On the way into big league, delivering R&D services effectively • Presence in two or more customer sections • Innovation frameworks resulting in tangible benefit to customers • Typically work in T&M and Fixed Price model • Growing small accounts into deep relationships • Building Concept to Market Capabilities with deep domain expertise, relevant IP’s • Executing on new & innovative busiNess Digital Engineering models • Limited self owned R&D/ product development infrastructure • Focus on IP creation; create segment agnostic IP’s for media vertical • Focus on Account Mining and execution on new busiNess Digital Engineering models • Focus on internal and external innovation capability /skill incubation efforts • Capable of delivering complete product/platform development as a true engineering partner • Presence in almost all customer sections for that segment • Reusable IP’s built, and benefits quantified • Capable of executing engagements across all busiNess Digital Engineering models • Succeeding as go to market partner in emerging markets • Building end to end product of their own • Building product management capabilities • Scaling new segment practices in R&D services to drive continued growth • Focus on end customer of customers • Drive customer led innovation • Build strong Go-To-Market capability to become viable channel partner for customers • Capable of performing concept to Go- To-Market for the product/platform • Presence in almost all customer sections for that segment • Formal innovation culture, resulting in IP’s and numerous tactical innovations • Capable of working in all models, including Risk Reward and Revenue Share 11Source: Zinnov Research & Analysis
  12. 12. NEW MEDIA – 2016 Nurture Zone Breakout Zone Execution Zone Leadership Zone Happiest Minds HARMAN Connected Services Cybage MindTree Low High Scalability Domain Practice Maturity Zinnov Zones – Leading Service Providers Depth of Services Innovation Eco-system Connect EPAM Aricent TCS HCL Wipro L&T Infotech CurrentScale,Customerbase,#ofservices, Breadth/Depthofservices,abilitytoscale Ness Digital Engineering Tech Mahindra • Product development and R&D is a focus area across this segment • Niche capability in one type across the three major areas (multi-channel distribution, analytics media planning) • Innovation, if at all, in process optimization • Generic - MOUs with partners and alliances • On the way into big league, delivering domain services effectively, tear down , purpose fit labs • Generic Capability across the segment and niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • Capable of delivering complete end to end engagements, strong product development capabilities • Niche capability spans across two areas and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders and strong ecosystem linkages • Capable of performing concept to Go-To-Market for the segment –Significant investment in Lab infrastructure • Strong capability in multi-channel distribution, analytics media planning solutions • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers Source: Zinnov Analysis ; Zinnov Zones – M&T 12
  13. 13. EDUCATION - 2016 Nurture Zone Breakout Zone Execution Zone Leadership Zone Happiest Minds HARMAN Connected Services Ness Digital Engineering Cybage MindTree Low High Scalability Domain Practice Maturity Zinnov Zones – Leading Service Providers Depth of Services Innovation Eco-system Connect EPAM TCS HCL WiproTech Mahindra CurrentScale,Customerbase,#ofservices, Breadth/Depthofservices,abilitytoscale • Product development and R&D is a focus area across this segment • Niche capability in one type across the three major areas (content management services, mobility, analytics, LMS) • Innovation, if at all, in process optimization • Generic - MOUs with partners and alliances • On the way into big league, delivering domain services effectively, tear down , purpose fit labs • Generic Capability across the segment and niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • Capable of delivering complete end to end engagements, strong product development capabilities • Niche capability spans across two areas and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders and strong ecosystem linkages • Capable of performing concept to Go-To-Market for the segment –Significant investment in Lab infrastructure • Strong capability in content management services, mobility, analytics, LMS solutions • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers Source: Zinnov Analysis ; Zinnov Zones – M&T 13
  14. 14. ENTERTAINMENT ( FILMS, STUDIOS, MUSIC,THEME PARKS) - 2016 Nurture Zone Breakout Zone Execution Zone Leadership Zone Tata Elxsi Happiest Minds L&T Infotech Ness Digital Engineering EPAM Scalability Zinnov Zones – Leading Service Providers Aricent Tech Mahindra HCL Wipro Cybage CurrentScale,Customerbase,#ofservices, Breadth/Depthofservices,abilitytoscale • Product development and R&D is a focus area across this segment • Niche capability in one type across the three major areas (content supply chain, mobility, analytics) • Innovation, if at all, in process optimization • Generic - MOUs with partners and alliances • On the way into big league, delivering domain services effectively, tear down , purpose fit labs • Generic Capability across the segment and niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • Capable of delivering complete end to end engagements, strong product development capabilities • Niche capability spans across two areas and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders and strong ecosystem linkages • Capable of performing concept to Go-To-Market for the segment –Significant investment in Lab infrastructure • Strong capability in content supply chain, mobility solutions, analytics platforms • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers Domain Practice Maturity Depth of Services Innovation Eco-system Connect Low High TCS Source: Zinnov Analysis ; Zinnov Zones – M&T 14
  15. 15. GAMING - 2016 Nurture Zone Breakout Zone Execution Zone Leadership Zone Happiest Minds HARMAN Connected Services Ness Digital Engineering Cybage Low High Scalability Domain Practice Maturity Zinnov Zones – Leading Service Providers Depth of Services Innovation Eco-system Connect EPAM Aricent TCS HCL Wipro Tech Mahindra CurrentScale,Customerbase,#ofservices, Breadth/Depthofservices,abilitytoscale • Product development and R&D is a focus area across this segment • Niche capability in one type across the three major areas (UI/UX, mobility, analytics, CRM ) • Innovation, if at all, in process optimization • Generic - MOUs with partners and alliances • On the way into big league, delivering domain services effectively, tear down , purpose fit labs • Generic Capability across the segment and niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • Capable of delivering complete end to end engagements, strong product development capabilities • Niche capability spans across two areas and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders and strong ecosystem linkages • Capable of performing concept to Go-To-Market for the segment –Significant investment in Lab infrastructure • Strong capability in UI/UX, mobility, analytics, CRM solutions • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers Source: Zinnov Analysis ; Zinnov Zones – M&T 15
  16. 16. MARKETING AND ADVERTISING - 2016 Nurture Zone Breakout Zone Execution Zone Leadership Zone Ness Digital Engineering Cybage MindTree Low High Scalability Domain Practice Maturity Zinnov Zones – Leading Service Providers Depth of Services Innovation Eco-system Connect EPAM TCS HCL Wipro Tech Mahindra CurrentScale,Customerbase,#ofservices, Breadth/Depthofservices,abilitytoscale • Product development and R&D is a focus area across this segment • Niche capability in one type across the three major areas (ad Tech Engineering, ROI measurement, marketing tools) • Innovation, if at all, in process optimization • Generic - MOUs with partners and alliances • On the way into big league, delivering domain services effectively, tear down , purpose fit labs • Generic Capability across the segment and niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • Capable of delivering complete end to end engagements, strong product development capabilities • Niche capability spans across two areas and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders and strong ecosystem linkages • Capable of performing concept to Go-To-Market for the segment –Significant investment in Lab infrastructure • Strong capability in ad Tech Engineering, ROI measurement, marketing tools solutions • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers Source: Zinnov Analysis ; Zinnov Zones – M&T 16
  17. 17. BROADCASTING - 2016 Nurture Zone Breakout Zone Execution Zone Leadership Zone Happiest Minds HARMAN Connected Services Ness Digital Engineering • Product development and R&D is a focus area across this segment Tata Elxsi Cybage MindTree Low High Scalability Domain Practice Maturity Zinnov Zones – Leading Service Providers Depth of Services Innovation CurrentScale,Customerbase,#ofservices, Breadth/Depthofservices,abilitytoscale EPAM Aricent HCL Wipro L&T Infotech Tech Mahindra • Niche capability in one type across the three major areas (content supply chain, mobility, analytics) • Innovation, if at all, in process optimization • Generic - MOUs with partners and alliances • On the way into big league, delivering domain services effectively, tear down , purpose fit labs • Generic Capability across the segment and niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • Capable of delivering complete end to end engagements, strong product development capabilities • Niche capability spans across two areas and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders and strong ecosystem linkages • Capable of performing concept to Go-To-Market for the segment –Significant investment in Lab infrastructure • Strong capability in content supply chain, mobility solutions, analytics platforms • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers Eco-system Connect Source: Zinnov Analysis ; Zinnov Zones – M&T TCS 17
  18. 18. INFORMATION SERVICES - 2016 Nurture Zone Breakout Zone Execution Zone Leadership Zone Happiest Minds HARMAN Connected Services Ness Digital Engineering Cybage Low High Scalability Domain Practice Maturity Zinnov Zones – Leading Service Providers Depth of Services Innovation Eco-system Connect EPAM TCS HCL Wipro Tech Mahindra CurrentScale,Customerbase,#ofservices, Breadth/Depthofservices,abilitytoscale • Product development and R&D is a focus area across this segment • Niche capability in one type across the three major areas (workflow management, editorial, digitization and analytics) • Innovation, if at all, in process optimization • Generic - MOUs with partners and alliances • On the way into big league, delivering domain services effectively, tear down , purpose fit labs • Generic Capability across the segment and niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • Capable of delivering complete end to end engagements, strong product development capabilities • Niche capability spans across two areas and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders and strong ecosystem linkages • Capable of performing concept to Go-To-Market for the segment –Significant investment in Lab infrastructure • Strong capability in workflow management, editorial, digitization and analytics solutions • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers Source: Zinnov Analysis ; Zinnov Zones – M&T Aricent 18
  19. 19. PUBLISHING - 2016 Nurture Zone Breakout Zone Execution Zone Leadership Zone Happiest Minds Ness Digital Engineering L&T Infotech Cybage MindTree Scalability Zinnov Zones – Leading Service Providers EPAM Wipro TCS Tech Mahindra HCL CurrentScale,Customerbase,#ofservices, Breadth/Depthofservices,abilitytoscale • Product development and R&D is a focus area across this segment • Niche capability in one type across the three major areas (content supply chain, content ecosystem, digital distribution and analytics) • Innovation, if at all, in process optimization • Generic - MOUs with partners and alliances • On the way into big league, delivering domain services effectively, tear down , purpose fit labs • Generic Capability across the segment and niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • Capable of delivering complete end to end engagements, strong product development capabilities • Niche capability spans across two areas and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders and strong ecosystem linkages • Capable of performing concept to Go-To-Market for the segment –Significant investment in Lab infrastructure • Strong capability in content supply chain, content ecosystem, digital distribution and analytics solutions • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers Domain Practice Maturity Depth of Services Innovation Eco-system Connect Low High Source: Zinnov Analysis ; Zinnov Zones – M&T 19
  20. 20. ZINNOV ZONES – TECHNOLOGY RATING MODEL Source: Zinnov Analysis ; Zinnov Zones – M&T Established Emerging MatureNiche Mature & Established Mature & Emerging Niche & Established Capability(people,Infra,partnership,investment)andM&E clientspread Breadth and Feature Maturity, Nature of Engagement with M&E customers ( End to End/ Modular implementation) Niche & Emerging • Niche Companies with a complete focus on the technology. Have past and established relationships with customers • Focus on building niche R&D and segment specific capabilities • Niche and emerging companies with expertise across select media segments • Focus on scaling and adding functionalities across this technology • Large and established companies which offer end to end services across all aspects for this technology ecosystem • Work with multiple customers across all the M&E segments • Competency in majority areas of the technology ecosystem • Ability to execute complete end to end Services across all M&E segments
  21. 21. INTELLIGENCE PLATFORMS & SOLUTIONS - 2016 Source: Zinnov Analysis ; Zinnov Zones – M&T Harman TCS Wipro Tech Mahindra Mindtree HCL Cybage L&T Infotech Tata Elxsi EPAM Aricent Established Emerging MatureNiche Mature & Established Mature & Emerging Niche & Established Capability(people,Infra,partnership,investment)andM&E clientspread Breadth and Feature Maturity, Nature of Engagement with M&E customers ( End to End/ Modular implementation) Niche & Emerging Tech Mahindra HARMAN Connected Services Ness Digital Engineering 21
  22. 22. CONTENT SECURITY - 2016 Source: Zinnov Analysis ; Zinnov Zones – M&T Tata ElxsiEPAM TCS Wipro Tech Mahindra HCL Aricent L&T Infotech Cybage Tech Mahindra Established Emerging MatureNiche Capability(people,Infra,partnership,investment)andM&E clientspread Breadth and Feature Maturity, Nature of Engagement with M&E customers ( End to End/ Modular implementation) Mature & Established Mature & Emerging Niche & Established Niche & Emerging Ness Digital Engineering 22
  23. 23. IMMERSIVE TECHNOLOGIES - 2016 Source: Zinnov Analysis ; Zinnov Zones – M&T Aricent Tata Elxsi Wipro HCL TCS EPAM Ness Cybage Tech Mahindra Established Emerging MatureNiche Capability(people,Infra,partnership,investment)andM&E clientspread Breadth and Feature Maturity, Nature of Engagement with M&E customers ( End to End/ Modular implementation) Mature & Established Mature & Emerging Niche & Established Niche & Emerging Ness Digital Engineering 23
  24. 24. EXPERIENCE ENGINEERING- 2016 Source: Zinnov Analysis ; Zinnov Zones – M&T Aricent Tata Elxsi EPAM Wipro Mindtree HCL TCS Ness L&T Infotech Tech Mahindra HARMAN Connected Services Established Emerging MatureNiche Capability(people,Infra,partnership,investment)andM&E clientspread Breadth and Feature Maturity, Nature of Engagement with M&E customers ( End to End/ Modular implementation) Mature & Established Mature & Emerging Niche & Established Niche & Emerging Cybage 24 Ness Digital Engineering
  25. 25. OTTVIDEO - 2016 Source: Zinnov Analysis ; Zinnov Zones – M&T TCS Wipro EPAM Tech Mahindra Tata Elxsi HCL Mindtree L&T Infotech Aricent Ness Cybage Established Emerging MatureNiche Capability(people,Infra,partnership,investment)andM&E clientspread Breadth and Feature Maturity, Nature of Engagement with M&E customers ( End to End/ Modular implementation) Mature & Established Mature & Emerging Niche & Established Niche & Emerging Tech Mahindra Ness Digital Engineering 25
  26. 26. Bangalore 69 "Prathiba Complex", 4th 'A' Cross, Koramangala 5th Block, Bangalore-560 095. Phone: +91-80-41127925/6 Singapore Level 42, Suntec Tower Three 8 Temasek Boulevard Singapore 038988 Phone:+65 6829 2123 Texas 21,Waterway Ave Suite 300 The Woodlands TX-77380 USA Phone:+1-281-362-2773 Beijing Meilifang Tower 4, Entrance 4, 10/F #1003, 11 Beiyuan Shuangying Road, Chaoyang District, Beijing China 100012 ThankYou Gurgaon Office: First Floor, Plot no. 131, Sector 44, Gurgaon-122002, Phone: +91 124 4420100 California Office 3080 Olcott Street Suite A125, Santa Clara, CA 95054 Phone: +408-716-8432

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