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Marketing Strategy
Douglas J <ul><li>Douglas J has many components </li></ul><ul><ul><li>Salon </li></ul></ul><ul><ul><li>Salon & Day Spa </l...
Goals <ul><li>Currently </li></ul><ul><ul><li>$2.5 Million in Sales </li></ul></ul><ul><ul><li>Average 11,000 customers </...
Budget <ul><li>Seasonal Peak </li></ul><ul><ul><li>Holidays </li></ul></ul><ul><li>SEM </li></ul><ul><ul><li>$10 dollars a...
The Plan <ul><li>Integrate </li></ul><ul><ul><li>SEM </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Social Medi...
Search Engine Marketing <ul><li>Buying keywords/phrases </li></ul><ul><ul><li>Salon Services, CPP only $1.90 </li></ul></u...
Search Engine Optimization <ul><li>Need to be #1 on Google </li></ul><ul><li>Local Searches </li></ul><ul><li>Integrate SE...
Social Media <ul><li>Twitter </li></ul><ul><ul><li>Daily deals </li></ul></ul><ul><li>Foursqaure </li></ul><ul><ul><li>Che...
Evaluating Success <ul><li>Conversion Rates </li></ul><ul><li>Online Monitoring </li></ul><ul><li>Online Bookings </li></u...
Working Together <ul><li>Book services online </li></ul><ul><li>Help lead customers to the landing page </li></ul><ul><li>...
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Douglas J Marketing Strategy

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Douglas J Marketing Strategy

  1. 1. Marketing Strategy
  2. 2. Douglas J <ul><li>Douglas J has many components </li></ul><ul><ul><li>Salon </li></ul></ul><ul><ul><li>Salon & Day Spa </li></ul></ul><ul><ul><li>Institutes </li></ul></ul><ul><li>Need to integrate </li></ul><ul><li>Target Audience: Women 18+ </li></ul>
  3. 3. Goals <ul><li>Currently </li></ul><ul><ul><li>$2.5 Million in Sales </li></ul></ul><ul><ul><li>Average 11,000 customers </li></ul></ul><ul><li>Want to double sales </li></ul><ul><ul><li>$5 Million in Sales </li></ul></ul><ul><ul><li>More Customers </li></ul></ul><ul><ul><li>More conversions </li></ul></ul>
  4. 4. Budget <ul><li>Seasonal Peak </li></ul><ul><ul><li>Holidays </li></ul></ul><ul><li>SEM </li></ul><ul><ul><li>$10 dollars a day </li></ul></ul><ul><ul><li>CPP $2 max </li></ul></ul><ul><li>All other components are free </li></ul>
  5. 5. The Plan <ul><li>Integrate </li></ul><ul><ul><li>SEM </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><li>Increase Internet presence </li></ul><ul><li>Create more conversions </li></ul>
  6. 6. Search Engine Marketing <ul><li>Buying keywords/phrases </li></ul><ul><ul><li>Salon Services, CPP only $1.90 </li></ul></ul><ul><li>Buying Banners </li></ul><ul><ul><li>Target out clients to see their pages </li></ul></ul>
  7. 7. Search Engine Optimization <ul><li>Need to be #1 on Google </li></ul><ul><li>Local Searches </li></ul><ul><li>Integrate SEO into our web page </li></ul><ul><li>Create blog for Douglas J </li></ul><ul><ul><li>Daily features </li></ul></ul>
  8. 8. Social Media <ul><li>Twitter </li></ul><ul><ul><li>Daily deals </li></ul></ul><ul><li>Foursqaure </li></ul><ul><ul><li>Check-in specials </li></ul></ul><ul><li>YouTube </li></ul><ul><li>Facebook </li></ul>
  9. 9. Evaluating Success <ul><li>Conversion Rates </li></ul><ul><li>Online Monitoring </li></ul><ul><li>Online Bookings </li></ul><ul><li>And did our sales increase? </li></ul>
  10. 10. Working Together <ul><li>Book services online </li></ul><ul><li>Help lead customers to the landing page </li></ul><ul><li>Create more traffic, more sales </li></ul>

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