GIY! Indoor Agriculture Systems

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Start-up idea pitch on an indoor agriculture system at Made for China competition at Berkeley.

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GIY! Indoor Agriculture Systems

  1. 1. GROW IT YOURSELF! GIY! Indoor Agriculture Systems “Made for China” Business Competition 2011/12/03 Zhou LinGIY! 2011@BERKELEY linzhou@berkeley.edu
  2. 2. GIY! 2011@BERKELEY
  3. 3. GIY! 2011@BERKELEY
  4. 4. 2010-2011 CONSUMER REPORT ON FOOD SAFETY 94.5% agrees there is food safety issue 67.9% doesn’t have “sense of safety” 50.9% considers the problem severeGIY! 2011@BERKELEY
  5. 5. General Administration of Quality Supervision,Inspection and Quarantine of the People’sRepublic of China (AQSIQ)• Food inspection pass rate > 90% (as of 2011/11/12)GIY! 2011@BERKELEY
  6. 6. GROW IT YOURSELF! • Full control of the food quality • Easy access • Green and low carbon • Hydroponic growing environment • Automated control system • Optimized temperature, pH, lighting, etc.GIY! 2011@BERKELEY
  7. 7. SYSTEM + SERVICE• Fully integrated, ready-to-use system• For residential user: pre-configured size and capacity• For food producer: customized solution• Service and support provided: – Nutrition facts – Seeds supply – Healthy balance – Growth profile match – UpgradeGIY! 2011@BERKELEY
  8. 8. GIY! 2011@BERKELEY Credit: Dr. Chris Anderson
  9. 9. GIY! 2011@BERKELEY Credit: Dr. Chris Anderson
  10. 10. GIY! 2011@BERKELEY Credit: Dr. Chris Anderson
  11. 11. GIY! 2011@BERKELEY Credit: Dr. Chris Anderson
  12. 12. MARKET• Home owners, apartment units• Integrating opportunity with real estate developer, building contractor, etc.GIY! 2011@BERKELEY
  13. 13. It’s a billion dollar business!• 54.7% - buy organic food sometimes• 16.2% - buy organic food oftenGIY! 2011@BERKELEY
  14. 14. YI XIAN AGRICULTURE GROUPGIY! 2011@BERKELEY
  15. 15. GIY! 2011@BERKELEY
  16. 16. GETTING STARTED…• System components design• System overall design• Prototype ($20,000) – Sensor network – Control system – Heater, pH control, lighting, etc.• Starting growing vegetables and experiment different recipes!GIY! 2011@BERKELEY

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