Start-up idea pitch on an indoor agriculture system at Made for China competition at Berkeley.

1. GROW IT YOURSELF!
GIY! Indoor Agriculture Systems
“Made for China” Business Competition
2011/12/03
Zhou Lin
GIY! 2011@BERKELEY linzhou@berkeley.edu

2. GIY! 2011@BERKELEY

3. GIY! 2011@BERKELEY

4. 2010-2011 CONSUMER REPORT ON FOOD SAFETY
94.5% agrees there is food safety issue
67.9% doesn’t have “sense of safety”
50.9% considers the problem severe
GIY! 2011@BERKELEY

5. General Administration of Quality Supervision,
Inspection and Quarantine of the People’s
Republic of China (AQSIQ)
• Food inspection pass rate > 90% (as of
2011/11/12)
GIY! 2011@BERKELEY

6. GROW IT YOURSELF!
• Full control of the food quality
• Easy access
• Green and low carbon
• Hydroponic growing environment
• Automated control system
• Optimized temperature, pH,
lighting, etc.
GIY! 2011@BERKELEY

7. SYSTEM + SERVICE
• Fully integrated, ready-to-use system
• For residential user: pre-configured size and capacity
• For food producer: customized solution
• Service and support provided:
– Nutrition facts
– Seeds supply
– Healthy balance
– Growth profile match
– Upgrade
GIY! 2011@BERKELEY

8. GIY! 2011@BERKELEY
Credit: Dr. Chris Anderson

9. GIY! 2011@BERKELEY
Credit: Dr. Chris Anderson

10. GIY! 2011@BERKELEY
Credit: Dr. Chris Anderson

11. GIY! 2011@BERKELEY
Credit: Dr. Chris Anderson

12. MARKET
• Home owners, apartment units
• Integrating opportunity with real estate developer, building contractor, etc.
GIY! 2011@BERKELEY

13. It’s a billion dollar business!
• 54.7% - buy organic food sometimes
• 16.2% - buy organic food often
GIY! 2011@BERKELEY

14. YI XIAN AGRICULTURE GROUP
GIY! 2011@BERKELEY

15. GIY! 2011@BERKELEY

16. GETTING STARTED…
• System components design
• System overall design
• Prototype ($20,000)
– Sensor network
– Control system
– Heater, pH control, lighting, etc.
• Starting growing vegetables and experiment different recipes!
GIY! 2011@BERKELEY