Off Site Content & Anchor text

1,940 views

Published on

Generating highly sharable content will give you great chances to be visible online. You can use videos, infographics, internet memes, documents, podcasts and presentation to share your content.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,940
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Off Site Content & Anchor text

  1. 1. LINK BUILDING & OFF PAGE OPTIMIZATION •Off-Site Content •Anchor Text Created by: Marites Manahan
  2. 2. GENERATE HIGHLY CREATIVE SHARABLE CONTENT  Focus on highly professional & creative content from writers, videographer /editors, infographics or graphic designers.  Promote your content through Social Media and other social sites.  Target the quality of sites rather than the quantity. This is by means of the following;
  3. 3. CHARACTERISTICS OF HIGHLY SHARED CONTENT 1. It should covers real-time, relevant issues or news. 2. It should includes a captivating images. 3. It should have highly shared titles are actionable, concise, clear, descriptive, authoritative and intriguing. 4. It should includes compelling and illustrative infographics. 5. It should have breadth and depth. 6. It shares fresh, original thinking. 7. It covers topics blowing up in the news a la newsjacking. 8. It should not solely focused on pushing products or services. 9. It should be free from spelling errors, typos and grammatical, and editing flaws. 10. It should be visually interesting and presented in an organized fashion. 11. It showcases industry-relevant thought leadership. 12. It should come from a trusted and credible source.
  4. 4. LINK DIVERSITY & BRAND LINKS Link diversity is key – the backlinks should comprise of branded anchor text, long-tail or partial match anchor text and occasional "noise" anchors. e.g. - Click here - Read more
  5. 5. What Does A Natural Link Portfolio Look Like? - Actually, there’s not a perfect answer as it depends on the keywords you are optimizing and trying to drive traffic for. Branded & Natural Anchor Text 1. When analyzing a link portfolio is to look at the anchor text of the links already acquired. 2. Check the backlink, if it’s contains a good balance of branded anchor text, natural anchor text, and keyword driven anchor text.
  6. 6. THE DIFFERENT TYPES OF ANCHOR TEXT Exact Match Anchor Text - Is when the keywords found in the link are the exact keyword you are trying to generate more visibility for in the search engines. Partial Match Anchor Text - Is when you have a link that includes the keyword you are trying to generate more visibility for, in addition to other words. Like, learn more about visibility here. Zero Match Anchor Text - Is when you have a link that doesn’t include any mention of the keyword you are trying to generate more visibility for. Like, click here. Branded Anchor Text - Is when you link to a web page with the brand name or URL of a website, such as Visibility.com.
  7. 7. Most of the companies are tended to get a service from an SEO, marketing their products online will help them to get more visibility. Most of the companies are tended to get a service from an SEO, marketing their products online will help them to get more visibility online. Check out the sample use of anchor texts, keyword is SEO MARKETING. Do you think we can anchor link the “SEO , marketing”?
  8. 8. Thank You! Created by: Marites Manahan You can visit my blog at http://onlinegeekchick.blogspot.com/ http://tasteofgoodness.blogspot.com/ http://www.getbeauteous.com/

×