LINK BUILDING & OFF PAGE OPTIMIZATION
Created by: Marites Manahan
GENERATE HIGHLY CREATIVE SHARABLE CONTENT
Focus on highly professional & creative content from
writers, videographer /editors, infographics or graphic
Promote your content through Social Media and other
Target the quality of sites rather than the quantity.
This is by means of the following;
CHARACTERISTICS OF HIGHLY SHARED CONTENT
1. It should covers real-time, relevant issues or news.
2. It should includes a captivating images.
3. It should have highly shared titles are
actionable, concise, clear, descriptive, authoritative and intriguing.
4. It should includes compelling and illustrative infographics.
5. It should have breadth and depth.
6. It shares fresh, original thinking.
7. It covers topics blowing up in the news a la newsjacking.
8. It should not solely focused on pushing products or services.
9. It should be free from spelling errors, typos and grammatical, and
10. It should be visually interesting and presented in an organized
11. It showcases industry-relevant thought leadership.
12. It should come from a trusted and credible source.
LINK DIVERSITY & BRAND LINKS
Link diversity is key – the backlinks should
comprise of branded anchor text, long-tail
or partial match anchor text and occasional
- Click here
- Read more
What Does A Natural Link Portfolio Look
- Actually, there’s not a perfect answer as it
depends on the keywords you are optimizing
and trying to drive traffic for.
Branded & Natural Anchor Text
1. When analyzing a link portfolio is to look
at the anchor text of the links already
2. Check the backlink, if it’s contains a good
balance of branded anchor text, natural
anchor text, and keyword driven anchor text.
THE DIFFERENT TYPES OF ANCHOR TEXT
Exact Match Anchor Text
- Is when the keywords found in the link are the exact keyword you are trying
to generate more visibility for in the search engines.
Partial Match Anchor Text
- Is when you have a link that includes the keyword you are trying to generate
more visibility for, in addition to other words. Like, learn more about visibility
Zero Match Anchor Text
- Is when you have a link that doesn’t include any mention of the keyword you
are trying to generate more visibility for. Like, click here.
Branded Anchor Text
- Is when you link to a web page with the brand name or URL of a
website, such as Visibility.com.
Most of the companies are tended to get
a service from an SEO, marketing their
products online will help them to get
Most of the companies are tended to
get a service from an SEO, marketing
their products online will help them to
get more visibility online.
Check out the sample use of anchor texts, keyword is
SEO MARKETING. Do you think we can anchor link the
“SEO , marketing”?
Created by: Marites Manahan
You can visit my blog at