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Entrepreneurship

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Entrepreneurship

  1. 1. <ul><li>Entrepreneurship </li></ul><ul><li>Why do you want to start a business </li></ul><ul><li>Businesses I founded: </li></ul><ul><li>Chinamalls.com: E-commerce web site in Seattle </li></ul><ul><li>Propaganda club: Student hangout club in Beijing </li></ul><ul><li>Yaolan.com: Parenting and kids education web site in Beijing </li></ul><ul><li>By Gao Xiang, CEO of Yaolan.com </li></ul>
  2. 2. <ul><li>Value </li></ul><ul><li>Maximize shareholder value </li></ul><ul><li>Value creation for shareholders, staff, customers, suppliers, partners, and society </li></ul><ul><li>Value Creation </li></ul><ul><ul><li>Individual level: Satisfy customer needs, creating jobs </li></ul></ul><ul><ul><li>Societal level: engine of economic growth </li></ul></ul>
  3. 3. <ul><li>Mission </li></ul><ul><li>Create what value for whom </li></ul><ul><li>Whom: Define customers </li></ul><ul><li>Long-term and very clear </li></ul><ul><li>Yaolan: Let parents and kids learn knowledge </li></ul><ul><li>Propaganda: Let students and youngsters hang out and have fun </li></ul>
  4. 4. <ul><li>Model </li></ul><ul><li>Create what value for whom </li></ul><ul><li>Use what products to create value </li></ul><ul><li>How to generate revenue with the products </li></ul><ul><li>Business plan </li></ul><ul><ul><li>Strategy: answer the 3 questions </li></ul></ul><ul><ul><li>Execution: team and resources </li></ul></ul>
  5. 5. <ul><li>Responsibility </li></ul><ul><li>CSR: Corporate Social Responsibility </li></ul><ul><li>Society </li></ul><ul><li>Environment </li></ul><ul><li>Customers </li></ul><ul><li>Staff </li></ul><ul><li>Shareholders, suppliers and partners </li></ul>
  6. 6. <ul><li>Leadership </li></ul><ul><li>Dare to be different </li></ul><ul><li>Influence others </li></ul><ul><li>Think bigger </li></ul><ul><li>Leadership is the ability to influence, motivate and enable others to contribute toward the effectiveness and success of the organization </li></ul>
  7. 7. <ul><li>Innovation </li></ul><ul><li>Unconventional new ideas </li></ul><ul><li>Not simply meet the needs of customers </li></ul><ul><li>Change the expectations of customers and create value for them </li></ul><ul><li>Find future opportunities </li></ul>
  8. 8. <ul><li>Passion </li></ul><ul><li>Courage to try is more important than opportunities </li></ul><ul><li>Perseverance: Try despite failures </li></ul><ul><li>Not reckless: Take educated risks </li></ul>
  9. 9. <ul><li>Resource </li></ul><ul><li>Financial resources </li></ul><ul><li>Human resources </li></ul><ul><li>Social and government resources </li></ul>
  10. 10. <ul><li>Team </li></ul><ul><li>Do not work it out all by yourself </li></ul><ul><li>Bet on the jockey or bet on the horse </li></ul><ul><ul><li>Jockey: team </li></ul></ul><ul><ul><li>Horse: idea </li></ul></ul><ul><li>Build a team with the right people </li></ul><ul><ul><li>Common vision </li></ul></ul><ul><ul><li>Complementary </li></ul></ul><ul><ul><li>Compatible </li></ul></ul><ul><li>Build a team with a vision rather than a compensation package </li></ul>

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