1. Zeus Jones.
Born March 1, 2007
© Zeus Jones 2007

2. Thomas Bruce (trbpix) on Flickr licensed under creative commons
© Zeus Jones 2007
Photo: Thomas Bruce. Used with consent of owner.
We launched with a single belief.
When it comes to marketing: actions speak louder than words.

3. We launched with a shared vision...
Marketing can move from something people try to avoid...
Into something that people want, value and enjoy.
© Zeus Jones 2007

4. We need to
rethink
marketing.
© Zeus Jones 2007

5. From this...
We need to
rethink
marketing.
An ad that claims
Dyson technolgy is better
© Zeus Jones 2007

6. From this... ...to this
We need to
rethink
marketing.
An ad that claims A better hand dryer that uses
Dyson technolgy is better Dyson technology
© Zeus Jones 2007

7. We need to use marketing as a chance to do things
for people, not an excuse to say things to them.
© Zeus Jones 2007

8. Marketing As A Service.
ZM
© Zeus Jones 2007

9. Core offering Marketing As A Service
© Zeus Jones 2007
Marketing As A Service is: a product, service or idea that performs a complimentary
function. It adds value while also driving usage or purchase intent around a core offering.

10. It isn’t a new idea.
The Michelin Guide was created in
1900 to encourage French motorists
to drive and consume tires.
© Zeus Jones 2007

11. The Museum of Broadcast Communications Ohio History Central
© Zeus Jones 2007
Both radio and television Soap Operas were pioneered by Procter & Gamble, Colgate
Palmolive and Pepsodent to entertain homemakers as they cleaned.

12. www.shaolintiger.com
© Zeus Jones 2007
Canon introduced White Lenses designed to “stay cooler” in the sunlight. They
completely overtook Nikon in professional sports photography.

13. It’s an important
strategy of some
of the world’s
great brands.
Brands that are respected, beloved
and that consistently make money.
© Zeus Jones 2007

14. It’s easy to see why.
Marketing As A Service can be far more effective.
It’s also immune to many of the worst problems that plague marketers today.
© Zeus Jones 2007

15. © Zeus Jones 2007
Media fragmentation is no longer a concern.
Marketing As A Service is pulled by customers not pushed by marketers.

16. Times Square, New York City
© Zeus Jones 2007
Clutter ceases to be an issue. While the average person sees thousands of
messages a day, they run into useful things far less often.

17. www.werther.fr www.magic-hour.com
© Zeus Jones 2007
Marketing As A Service creates differentiation.
Companies often say the same things, but they rarely do the same things.

18. Ultimately, doing something instead of saying
something is actually a better way to communicate.
People will talk about what you do more than they’ll talk about what you say.
© Zeus Jones 2007

19. Fender Amplifier
Their talk amplifies
your actions.
Into messages that are far more
convincing than you could deliver.
© Zeus Jones 2007

20. Most importantly, Marketing As A Service can alter
the fundamental economics of marketing.
It can deliver results that are more effective than the equivalent traditional expenditure.
It can create assets that pay for themselves.
© Zeus Jones 2007

21. © Zeus Jones 2007
Nike+ is Marketing As A Service that sells for $30. More than 450K were sold in the
first 3 months. 3 million Nike+ capable shoes were sold during the same time frame.

22. The Michelin Guide is
now an international
phenomenon.
Last year it produced revenue of 16
billion Euros or over 21 billion Dollars.
© Zeus Jones 2007

23. Today, Marketing As A Service is open to anyone.
© Zeus Jones 2007

24. Digital technology has increased the ability to do.
New technologies and opportunities are being created every day.
It’s a time of enormous innovation.
This has dramatically lowered the barrier to entry for creating services.
But it requires a different set of skills.
© Zeus Jones 2007

25. That’s why we’ve
© Zeus Jones 2007
Creativity, strategy, business
acumen and digital expertise
assembled this team.

26. Adrian Ho.
Was formerly the director of strategic planning at Fallon.
While at Fallon, Adrian left his mark on campaigns for United,
Ted, BMW, Citi and Sony. Prior to that, Adrian worked at
Goodby, Silverstein & Partners as the lead planner on HP, and
at Anderson & Lembke as the lead planner on Microsoft.
Adrian's thinking has been recognized by the international
industry groups which focus on marketplace effectiveness
(IPA and EFFIEs). Adrian grew up and was educated in the
UK and now, like almost everyone in Minnesota, lives near a
lake with his wife and children.
© Zeus Jones 2007

27. Chris Wiggins.
For the last year, has been Creative Director of ZAAZ, a
Seattle-based company with strong expertise in data
analytics. Prior to that, he spent six years at Fallon Worldwide
where he was Creative Director of the agency’s interactive
group. There, he built a reputation for his leadership skills,
and for creating exquisite online brand experiences in his
work for clients like Microsoft, Sony, BMW of north America,
Nordstrom, Macromedia, Archipelago, EDS and Lee Jeans.
Chris has been producing award-winning digital content and
user experiences for 10 years. His work has been featured in
many publications including Communication Arts and
Graphis.
© Zeus Jones 2007

28. Christian Erickson.
Was a Group Creative Director/Art Director in the interactive
group at Fallon. He has been designing, developing, and
directing new media projects since the early 1990s - creating
online work for brands like 3M, Cadillac, BMW, United
Airlines, Nordstrom, NYSE and Microsoft along the way.
In recent years, Christian's focus has been on non-traditional
marketing and branded entertainment. He created some of
the first virtual-reality product demos for 3M, co-created the
innovative media player that drove the BMWFilms series,
wrote a song about the NYSE that became a viral hit on Wall
Street, scripted an interactive comedy for MSN and built an
online content channel for Nordstrom.
© Zeus Jones 2007

29. Eric Frost.
Was a Group Creative Director in the Interactive group at
Fallon. Eric played a critical role on some of the highest profile
projects at Fallon, including: Amazon Theater, a series of
online short films; Nordstrom Silverscreen, an online content
and retail channel; ESP Billy for MSN Films, an online
interactive sitcom; and The In-Synch Challenge for St. Paul
Travelers, a 3-D interactive environment that won the Best
Flash of 2006 award in the FWA/Adobe awards.
Eric was a founding editor of Melodeon Press, which
published eight books and three journals of writing, and also
served as an editor of Prosodia magazine, a nationally
distributed poetry journal.
© Zeus Jones 2007

30. Rob White.
Was most recently President of Fallon. Rob’s background is
strategy. Trained in London, he was one of the first strategic
planners in the U.S., working at Chiat/Day Los Angeles for
clients like Energizer (the bunny campaign) and Nissan.
Rob joined Pat Fallon and his team, and built the planning
discipline from scratch at the agency, ensured that this
strategic planning practice was built into the core of the
business, and played a key role in the rapid growth of the
agency through the 90’s. Appointed president early in 1999,
Rob focused on the evolution of the company on a number of
fronts: a holistic approach to brand solutions, global
solutions, media re-engineering and digital branding.
© Zeus Jones 2007

31. © Zeus Jones 2007
We did a lot great, award-winning interactive and non-traditional work in our previous lives.

32. But the partnership was really formed through
creating Marketing As A Service.
Those were the projects we’re most proud of from our collective past.
© Zeus Jones 2007

33. © Zeus Jones 2007
We got people to spend an hour thinking about insurance by making
an interactive experience that taught them how to manage risk.

34. © Zeus Jones 2007
For Radio Shack we created an “Answer Center” kiosk
using real employees sharing their technical expertise.

35. © Zeus Jones 2007
For Brawny we created entertainment and online content to help women improve their husbands.

36. © Zeus Jones 2007
For Sony we helped people get the most out of their
Walkman by giving them a tool to discover new music.

37. © Zeus Jones 2007
For cost of a banner campaign, we created a band to sell Media Center PC to music
lovers. We got 40K downloads, 20K CD requests, drove 2 million web visits and
helped Media Center PC reach the top ten of all computers sold.

38. © Zeus Jones 2007
For Nordstrom we used video remixes to create a living fashion catalog. Women could
shop as they watched or create their own outfits and remixes.

39. © Zeus Jones 2007
For Microsoft's Mac Business Unit, we turned a hostile Mac audience into evangelists by giving them
tools to customize their Macs - functionality that Apple had taken away with the release of OSX.

40. We want to re-invent marketing. We also want to
re-invent the client-agency relationship.
Retained hours-based relationships value bodies over ideas. They incentivize agencies
to drag their feet and clients to avoid contact.
Our model is project-based and tied to value created not time taken.
© Zeus Jones 2007

41. © Zeus Jones 2007
For more information please contact: zj@zeusjones.com
For business inquiries please contact: rob.white@zeusjones.com

42. Thank you.
Where we live: www.zeusjones.com
Where we think: zeusjones.blogspot.com
© Zeus Jones 2007