Northwestern technologies

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  • Agenda of meeting.
  • Explain and provide examples of social media.
  • Explain how to plan a campaign.
  • Explain ways that current technology users access social medias
  • Explain how social media will directly help increase of product recommendation and estimated increase in potential growth
  • Conclusion Q&A
  • Northwestern technologies

    1. 1. SOCIAL MEDIAExplain Social MediaBenefits of Social MediaHow to start Social MediaHow to measure benefits of Social Media for Northwestern Technologies
    2. 2. SOCIAL MEDIASocial media is an instrument on communication• Similar Like a newspaper or radio• But more two way as it interacts with you• Could even be a website• Be in the form of a study, survey, or poll.Easy to confuse with social news, as the news is refer to as the mediaExamples of social media Blinklist, Facebook, Tweeter, YouTube, Flikster….Source citedAbout.com
    3. 3. WHERE TO STARTInvestigate the different forms of existing social media’sCreate a plan of action on which and how many shouldbe used.Join existing social media’s that are currently available.Campaign start and finish datesSurveys to track progressSource CitedeMarketer.com
    4. 4. WAYS THAT SOCIAL MEDIA IS NOW ACCESSEDHome PCSmart Tablets IPAD by Apple XOOM By MotorolaSmart Phones These major form of new technology is mainly responsible for increase in revenue for many companies
    5. 5. ESTIMATED EXPOSURE & REVENUE GROWTHImmediate boost where consumers likelihood to recommend a product after beingexposed to a campaign with rates rising from 39% before exposure to 61% directly after.55% of brand advocates studied were still recommending product one year after theirinitial exposure.Growth for smart phone purchases for 2010 estimated 55% annually compoundedGrowth estimated by 2012 to be 71%Source citedeMarketer.com
    6. 6. Thank YouWe look forward to this venture and the future success of the company.
    7. 7. REFERENCESNations, Daniel. "What is Social Media? What are Social Media Sites?." About.com. http://webtrends.about.com/od/web20/a/social-media.htm."Social Campaigns Give Long-Term Boost to Brand Metrics." eMarketer. 4 Jan 2012: n. page. Web. 7 Jan. 2012. http://www.emarketer.com/Article.aspx?R=1008764"Smartphones Turn Millions More Americans into Mobile Shoppers." eMarketer. 6 Jan 2012: n. page. Web. 7 Jan. 2012. http://www.emarketer.com/Article.aspx?R=1008769

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