Webstudy Slideshare Zeoane

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  • Webstudy Slideshare Zeoane

    1. 1. Slideshare Website Study by Zeoane
    2. 2. Website Introduction <ul><li>Background </li></ul><ul><ul><li>Founded by Rashmi Sinha, Jon Boutelle and Amit Ranjan. </li></ul></ul><ul><ul><li>Released in October 2006 </li></ul></ul><ul><ul><li>Free service for sharing presentations and slideshows </li></ul></ul><ul><ul><li>SlideShare Inc is a startup based in Mountain View, California (USA) and New Delhi (India). </li></ul></ul>
    3. 3. Target Audience <ul><li>Corporate users </li></ul><ul><ul><li>Share slideshows from conferences </li></ul></ul><ul><ul><ul><li>Convenience </li></ul></ul></ul>
    4. 4. Audience <ul><li>People who market themselves or influence their peers in a professional way </li></ul><ul><li>People who forward a lot of PowerPoint that they receive in email </li></ul>
    5. 5. Business Model <ul><li>“ Grow a big consumer site&quot; mode </li></ul><ul><li>Current site functionality is free </li></ul><ul><li>New features in future may be charged </li></ul><ul><li>Several ways to make money: </li></ul><ul><ul><li>Targeted advertising </li></ul></ul><ul><ul><li>Pay per click </li></ul></ul>
    6. 6. Business Model <ul><li>Competitors </li></ul><ul><ul><li>DimDim & TeamSlide </li></ul></ul><ul><ul><ul><li>Do not provide for online storage and archiving </li></ul></ul></ul><ul><ul><li>Zoho Show, Empressr, Thumstacks </li></ul></ul><ul><ul><ul><li>Provide basic tools for creating presentations </li></ul></ul></ul><ul><ul><ul><li>Place a permanent URL on the file </li></ul></ul></ul><ul><ul><ul><li>Allow archiving and sharing </li></ul></ul></ul>
    7. 7. Uniqueness of Website <ul><li>Clean, fast and functional </li></ul><ul><li>Allow users to embed slideshows into their blogs </li></ul>
    8. 8. What Can You Do At Slideshare.Net <ul><li>Find teaching materials </li></ul><ul><li>Share teaching materials </li></ul><ul><li>Share conference slides </li></ul>
    9. 9. What Can You Do At Slideshare.Net <ul><li>Tag browse </li></ul>
    10. 10. Slideshare.Net: My Slidespace <ul><li>Presentations </li></ul><ul><li>Favorites </li></ul><ul><li>Tags </li></ul><ul><li>Contacts </li></ul><ul><li>My Groups </li></ul>
    11. 11. Pros <ul><li>Files can be tagged and comments left by viewers </li></ul>
    12. 12. Pros <ul><li>Each slide has its own permanent URL for reference </li></ul><ul><ul><li>http://www.slideshare.net/zeoane/webstudy-slideshare-v70/ </li></ul></ul><ul><ul><li>Conversion of file format to PPT when you are using unsupported presentation software </li></ul></ul>
    13. 13. Cons <ul><li>Files cannot be larger than 20 MB  30 MB </li></ul><ul><li>No sharing or privacy options </li></ul><ul><li>Original presentations cannot be downloaded by the publisher or by viewers </li></ul><ul><li>Unable to save changes after editing & updating of file </li></ul>
    14. 14. Conclusion <ul><li>Popular trend among different types of users </li></ul><ul><ul><li>International site </li></ul></ul><ul><li>Recommendations </li></ul><ul><ul><li>Allow users to embed video and audio in presentation </li></ul></ul><ul><ul><li>Improve the number of tags in the system </li></ul></ul><ul><ul><li>Grow the number of comments, making it a more social space </li></ul></ul>
    15. 15. Conclusion <ul><li>Insight </li></ul><ul><ul><li>Research library </li></ul></ul><ul><ul><li>Viral Marketing tool </li></ul></ul><ul><ul><li>Create or raise brand awareness </li></ul></ul>
    16. 16. The End

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