Nuance at Monetising Mobile


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Nuance at Monetising Mobile

  1. 1. Voice Recognition – in the app and in the car and .... London Sept 28, 2011 Reimund Schmald, EMEA Mobile Marketing Manager
  2. 2. It started as Science Fiction… Scene from Star Trek IV: The Voyage Home (1986)
  3. 3. … .. and it became reality Nuance Dragon Dictation and Dragon Search Stats <ul><li>Dictation launched in Dec 2009 </li></ul><ul><li>19 Languages in 21 countries </li></ul><ul><li>5 Languages still to come this year </li></ul><ul><li>13+ Million downloads worldwide </li></ul><ul><li>1+ Million transactions per day </li></ul><ul><li>#1 Ranking in most local App Stores </li></ul><ul><li>Outstanding PR (Newspapers, TV, Radio) coverage </li></ul>
  4. 4. Nuance VoiceMail To Text Stats <ul><li>1+ Billion messages to date </li></ul><ul><li>26 Operators in production </li></ul><ul><li>Both mobile and fixed-line operators </li></ul><ul><li>Call completion and messaging scenarios </li></ul><ul><li>4 Data centers geographically dispersed </li></ul><ul><li>Business model diversity </li></ul>From : Max Masters “ Hi Richard. I’ve just landed? and will meet you at the Hilton? Hotel for 6pm. My number is 7782543321 . Call me when you’re out of your meeting. I’ve news. Thanks” - spoken through Nuance Listen: 12104
  5. 5. Nuance Automotive Stats 50+ Million cars with Voice Command&Control/TTS 50+ Millions PNDs with Voice Command&Control/TTS Nuance is a trusted partner of all major TIER 1 suppliers
  6. 6. <ul><li>The Industry’s FIRST developer program to offer Speech To Text and Text to Speech integration for any mobile app </li></ul><ul><li>4000+ developers registered to date </li></ul><ul><li>More to come with </li></ul><ul><li>Sept 27 V2 Launch </li></ul>Next Step: Nuance Bringing Speech Technology to the Developer Community
  7. 7. NDEV Mobile Service Tiers <ul><ul><li>Silver (free offer) for developers who are interested in basic ASR and TTS features </li></ul></ul><ul><ul><li>Gold for developers who are interested in advanced functionality and require higher user and/or transaction volumes </li></ul></ul><ul><ul><li>Emerald for developers and customers who are interested in engaging with Nuance Professional Services to create a custom tailored package </li></ul></ul>
  8. 8. NDEV Mobile Silver and Gold Tiers: Comparison   Silver Gold In Development     Network ASR & TTS 500 transactions per day; up to 3 devices 500 transactions per day; unlimited devices Platforms Android, iOS,WP7 Android, iOS,WP7, HTTP, SSL Support NDEV Mobile forums NDEV Mobile forums + 5 Tickets per Qtr Cost Free $399/$1300 For Production     Network ASR & TTS 20 Tx / User / Day 200 Tx / User / Day Total Cap Choice between 500k cumulative devices or 650k Tx per month None SLA Basic   Yes Cost Free $0.24 p. device $0.009 p. transaction
  9. 9. Next Step: Combine Speech To Text with NLU Dragon Go! – NextGenSearch
  10. 10. <ul><li>A specific site is referenced in the query. </li></ul><ul><li>Today we support 180+ content providers including… </li></ul><ul><li>CNN </li></ul><ul><li>eBay </li></ul><ul><li>Engadget </li></ul><ul><li>Facebook </li></ul><ul><li>New York Times </li></ul><ul><li>TechCrunch </li></ul><ul><li>USA Today </li></ul><ul><li>Regional Newspapers </li></ul>Dragon Go! Use Case Examples Directed Search
  11. 11. Dragon Go! Use Case Examples Intent Search <ul><li>CALL a business </li></ul><ul><li>GET directions </li></ul><ul><li>MAKE reservations </li></ul><ul><li>PLAY music </li></ul><ul><li>BUY tickets, products, music </li></ul><ul><li>More… </li></ul>
  12. 12. Dragon Go! Use Case Examples Category Search <ul><li>Music </li></ul><ul><li>Movies </li></ul><ul><li>Businesses </li></ul><ul><li>Restaurants </li></ul><ul><li>Sports </li></ul><ul><li>News </li></ul><ul><li>Shopping </li></ul><ul><li>Weather </li></ul><ul><li>More… </li></ul>
  13. 13. Where is this all leading to? Multi Modal UEx On Your Most Popular Devices Mobile Command & Control of device functions Mobile Search “ Find me a health food store near SoHo London” “Go to website ‘Nuance dot com’” “ Find movie with Hugh Grant” “ Call John West”. “Switch to BBC”. “ Destination Entry” Mobile Care “ Show ‘Minute Balance.’” “ Top-up account.” Mobile Messaging E-Mail “‘Mike Thompson,’ ‘ Mike, I’ll see you in the lobby at 7:15.” Post Status: “Just got a new TV. Coming around to watch X-Factor tonight”