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Software Developer Audience Analysis 2020

Our analysis uncovered 9 distinct and unique software developer sub-audiences. This audience was created using bio search with unique self-identifiable key phrases like developer, engineer and programmer.

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Software Developer Audience Analysis 2020

  1. 1. SOFTWARE DEVELOPERS < t i t l e > A U D I E N C E I N T E L L I G E N C E < t i t l e > 2020 Analysis of the Software Developer Audience (abridged)
  2. 2. 9CLUSTERED AUDIENCESEGMENTS Our analysis uncovered 9 distinct and unique software developer sub-audiences. This audience was created using bio search with unique self-identifiable key phrases like developer, engineer and programmer. Ruby on Rails C++ IoS Developers Java Developers JavaScript .NET DevOps / Kubernetes Python / Machine Learning Full Stack Developer
  3. 3. Most of this audience resides in the U.S., UK and Germany with a high concentration in London, San Francisco, and Berlin. Technology, software & computing and movies are their top interests. They describe themselves as being engineers, developers and interested in Python, Machine Learning and Open Source. Their preferred channel is LinkedIn and Twitter and they make purchase decisions product utility and brand names. Python Machine Learning10% Top Media Preferences: ArsTechnica MIT Tech Review Engadget VentureBeat MIT Media Lab FiveThirtyEight ReadWrite DarkReading Top Influencers: Raymond Hettinger Guido van Rossum Armin Ronacher David Beazley Ewa J odlowska Carol Willing Brandon Rhodes Brett Cannon Most of this audience resides in the U.S., UK and India with a high concentration in London, San Francisco, Seattle and Bangalore. Technology, software, programming languages and science fiction are their top interests. They describe themselves as being engineers, developers and Kubernetes enthusiasts. Their preferred channel is LinkedIn and Medium and they make purchase decisions product utility and colleague recommendations. DevOps Kubernetes8.7% Top Media Preferences: The New Stack Slashdot FutureShift The Hacker News Linux Today MIT Tech Review Bloomberg Forbes Tech Top Influencers: Jeff Atwood Joe Beda Kent Beck Jez Humble Gene Kim John Arundel Ashley McNamara Bridget Kromhout Most of this audience is in the UK, U.S., Germany and Canada with a high concentration in San Francisco, London, Toronto and Berlin. Software, consumer electronics, science and travel are their top interests. They describe themselves as being software engineers and IoS developers and mobile enthusiasts. Their preferred channel is Snapchat and Facebook and they make purchase decisions based on brand names and product utility. IoS Developers3.7% Top Media Preferences: ArsTeshnica TimeCoding in Swift Quartz Top Influencers: Chris Lattner Ayaka Nonaka Greg Heo Kristina Fox John Sundell Matt Gallagher Nick Lockwood Sean Allen HackerNews Onion MacRumors Bloomberg Technology MIT Tech Review

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