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DATA SCIENTISTS A U D I E N C E I N T E L L I G E N C E 2020 Analysis of the Data Scientist Audience (abridged version)
6CLUSTERED AUDIENCESEGMENTS Our analysis uncovered 6 distinct and unique software developer sub-audiences. This audience w...
Most of this audience resides in the U.S., India and Canada with a high concentration in Chicago, Seattle, Oakland and San...
Data Scientist Audience Analysis 2020
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Data Scientist Audience Analysis 2020

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Our analysis uncovered 6 distinct and unique data scientist sub-audiences. This audiences were created using bio search with unique self-identifiable key phrases like data science and data scientist.

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Data Scientist Audience Analysis 2020

  1. 1. DATA SCIENTISTS A U D I E N C E I N T E L L I G E N C E 2020 Analysis of the Data Scientist Audience (abridged version)
  2. 2. 6CLUSTERED AUDIENCESEGMENTS Our analysis uncovered 6 distinct and unique software developer sub-audiences. This audience was created using bio search with unique self-identifiable key phrases like data science and data scientist. Analyst / Researcher Journalist / The Media Data & Analytics Data Science / Machine Learning Developers & Programmers Professors / Education
  3. 3. Most of this audience resides in the U.S., India and Canada with a high concentration in Chicago, Seattle, Oakland and San Francisco. Science, physics, technology and consumer electronics are their top interests. They describe themselves as being journalists and reporters. Their preferred channel is Twitter and Facebook and they make purchase decisions based on brand names and product utility. Journalists The Media3.2% Top Media Preferences: Quartz Business Insider Gizmodo VentureBeat WIRED Gigaom Top Influencers: Bo Peng Dean Malmgren Sisi Wei Steven Rich DJ Patil Derek Willis Ken Schwencke John Keefe Most of this audience resides in the U.S., UK, India and Spain with a high concentration in London and San Francisco. Science, engineering, technology and travel are their top interests. They describe themselves as being very passionate data scientists and developers. Their preferred channel is LinkedIn and Medium and they make purchase decisions based on colleague recommendations and product utility. Data Science Machine Learning61% Top Media Preferences: Data Science Weekly The Upshot Science Magazine The Hacker News Quanta Magazine WIRED Gadget Lab Top Influencers: Jeff Atwood Brian Caffo Gill Press JD Long Karen Woo Georgina Cosma Lisa Winter Kirk Borne Most of this audience resides in the U.S., Germany and the UK with a high concentration in Berlin, Boston, and Sydney and San Francisco. Science, business and education are their top interests. They describe themselves as being university professors, adjuncts and researchers. Their preferred channel is Medium and Facebook and they make purchase decisions based on product utility and colleague recommendations. Professors Education1.9% Top Media Preferences: Top Influencers: Dragan Gasevic Abelardo Pardo Alyssa Wise Dr. Rebecca Ferguson Simon Buckingham Shu Shane Dawson Doug Clow Stephanie Teasley ArsTechnica MIT Media Lab The Verge Fortune Education Week Inside Higher Ed Bloomberg The Upshot HBR MIT Media Lab The Economist Fast Company

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