Renren v.s facebook – UX point of view1. Friend-based Social Platform vs. Feed-based Social Platform – focus difference2. Friend recommendations(renren) – on all pages3. Birthday reminder & event reminder – different focus4. Two –way attention v.s one-way influence – (renren) able to see who visited my page5. Blog-like v,s share a message – (renren) users more likely to share long message as if they are writing blog6. Value-added service v.s free - customized their profile page (and paying for it)7. Visit award (renren) – frequent visit accumulate your levels and earn badges which show up on your profile8. Buy gift for your friends(renren)
Renren - Little history Filed with SEC to raise $ 584 million in a US IPO, Starting out as on Officially change offering renren campus network ( name to’renren’ stock in NY stock previously called exchange. ‘Xiannei Network’) Reported revenue (2010) of $ 76 million USD Release mobile version2005 2008 2009 2011
Renren – fan page cost $$In renren , fan page charged from 600,000 yuan (about 73,688 EUR)
RENREN – WHAT DO ‘I’ AND OTEHRSHAVE IN COMMON?
It’s not about ‘ME’, it’s about what ‘I’ and others have in common to share with? Company I work My School I entertainme went to nt common My photos My birthday ME My status My name common My share My school My diary (daily log)
Renren volvo search result Volv car fan page , having 7322 fans . Noted that volvo trucks are nowhere to be found in renren’s public fan page There are more than 170 million renren users So volvo car’s fan page only have 0.0043% share of users who add volvo car as fan page
Renren and VolvoWe all are aware of the importance of socialmedia around the world. In China, with morethan 170 million users and about 28 millionactive user per day. The influence of thisparticular website is enormous. As can be seen,our really big Client Volvo Cars (Trucks does noteven make the list on fan page) has a long way to goto optimize their social media in China…