2. What the video is about
Narrative- we show the narrative when the music slows down.
− In the beginning we see the intertextuality to Britney Spears video. When the girl is in school.
− When she is looking through the year book and drawing hearts around the boy’s pictures.
− When she is about to kiss the boy and his head turns into a giant lolly pop and she licks it.
− When she is in a straight jacket and she is craving for candy.
Performance- when the music goes fast.
− The band comes in when there is a guitar bit between the slow bit.
− There is an army of gummy bears marching towards the band and they are climbing on the lead singer.
− There are candy crawling over the lead singer.
3. Representation of star and genre
Stripy knee length socks –black and red for Gabi/
Jalikatu and white and red for Katusha because
she is the lead singer.
Fingerless gloves- black different styles for each
band member.
Pleated plain black skirt- different styles.
Pimp souls
Waist coat
Short sleeve plain tops- yellow, red and blue
Hair extensions to match the colour of their tops.
(maybe wigs)
Maybe some chains across there waste as belts.
4. Relationship between video and
lyrics
“I want you like candy” We are going to amplify the lyrics
through the use of candy
We are also going to be illustrating the lyrics when she says
“give me some candy” she is going to be in a straight jacket
looking at the camera and saying it.
5. Type of video
The type of video we are going to is performance based
with elements of a narrative and conceptuality.
We will be making intertextual references to a Britney
spears video ‘hit me baby one more time, to so the people
who have watched that video could relate to our music
video.
6. Mise en scene – location/ props
We are going to have 3 locations for our video
We will be using a stage setting for the
performance part of the video (maybe the drama
hall)
We will be using a bedroom for one half of the
narrative
And a classroom for the beginning part of the
narrative and the music video.
May be a 4th location where they are about to kiss.
7. Cinematography
Mid shots, POV, over the shoulder shot, long shot, close up and
extreme close up of the instruments and the band members,
panning, tilting, high angle but not too high, low angle and mice
eye view to make the band look powerful, bird eye view when the
narrative girl is in the bed with a stight jacket. and lots more.
We are going to use various camera shots and
camera movements to make our video look
exiting which will keep the audience interested
and hopefully make them want to watch
the video till the end.
9. Genre and music video
conventions how we will develop
and challenge it
While the band is performing sweets will
come into the shot climbing and crawling
over the band members. Each time we see
the performance more and more sweets will
dominate the shots .
We will be challenging the genre and music
conventions by combining elements of two
different genres together- pop and rock –
we will be using vibrant colours for the
costume and the mise en scene
10. Theories used
Andre Goodwin's music video conventions focussing on a
conceptual performance based video and amplifying the lyrics
Richard dyers theory of star persona – created a distinctive look
for our band from the conventional look for a rock band
Post modernism – we will be making intertextual references to
Britney spears opening sequence to her video hit me baby one
more time.
(http://www.youtube.com/watch?v=TKo4fFVymqk&ob=av2e )
