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Omnichannel is not a buzzword. It’s a real thing. And Magnolia—HGTV’s Fixer Upper, Chip and Joanna Gaines, “The Silos”—should know. Mark Bloom (Zendesk), Dave Dyson (Zendesk), and Sam Goff (Magnolia) break down the five biggest myths about omnichannel and prove that the “o-word” isn’t just a fairytale.