Reflexiones Sobre Digital, 140 Caracteres a la Vez from Cesar Trujillo

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From Cesar Trujillo's, founder, Binario, 2011 Social Media Week Bogota presentation:
Twenty years ago, the almighty promise of digital media was simple: speed, simplicity, multitasking, ubiquity, control, connection. Over time it is clear that while all these things are enforced, there was an implicit little trap, a set of then unintended consequences in the use of tools, software, media. And eventually we see that professional and life choices are increasingly looking for simple things, that even go against these ideas: slowness, focus, reflection, clarity, lightness.

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Reflexiones Sobre Digital, 140 Caracteres a la Vez from Cesar Trujillo

  1. 1. Reflexiones sobre Digital 140 caracteres, a la vez.Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 1
  2. 2. Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 2
  3. 3. Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 3
  4. 4. 1982Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 4
  5. 5. Introduced: January 1985 (Announcement) CPU: 6502C, 1.79 MHz Memory: 128K RAM (64K+64K banked), 24K ROMOperating System: XE Operating System Input/Output: 130XE-specific Enhanced Cartridge Interface (ECI) Port, two joystick ports, composite video output, serial bus connector for floppy drive or printer Resolution: 320x192 max, up to 256 colors, 40x24 text Bus: Atari XE ECP Other Items in XF551 Floppy Drive, Power Supply Collection: Items Needed: Operating System versions 1985 Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 5
  6. 6. Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 6
  7. 7. Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 7
  8. 8. y luego, el arte (1992 -->)Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 8
  9. 9. 1995, Imagen DigitalSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 9
  10. 10. desde 2000...Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 10
  11. 11. ...durante toda la década...Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 11
  12. 12. ...hasta 2010.Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 12
  13. 13. 2010Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 13
  14. 14. DIGITAL CORE ‣ Runs on a screen? That’s our arena!Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 14
  15. 15. CambiosSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 15
  16. 16. Recuerdan esto?Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 16
  17. 17. + + 1996: Mi ancho de bandaSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 17
  18. 18. ‣ Un computador en cada universidad? ‣ Un computador en cada oficina? ‣ Un computador en cada casa? ‣ Un computador para cada persona? Recuerdan cuando teníamos....Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 18
  19. 19. ...un computador completo en la mano!Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 19 9
  20. 20. Es un mundo digital!Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 20
  21. 21. Habitado también por nativos digitalesSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 21
  22. 22. Nativos Digitales?Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 22
  23. 23. Pensemos en 1990Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 23
  24. 24. ‣ Manejaron su primer computador? ‣ Tuvieron su primer celular? ‣ Pasaron de la cámara de película a la cámara digital? ‣ Testificaron el cambio cassette/CD/MP3? ‣ Mandaron su primer email? Desde 1990 hasta ahora, cuantos de ustedes....Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 24
  25. 25. Alguien nacido en 1990 ya tiene 21 añosSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 25
  26. 26. La digitalización está afectando todoSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 26
  27. 27. La digitalización está afectando todoSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 27
  28. 28. La digitalización está afectando todo...Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 28
  29. 29. La digitalización está afectando todo...Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 29
  30. 30. ...y a todos.Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 30
  31. 31. ...y a todas las industrias.Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 31
  32. 32. ... y ya no es solo un problema del futuro...Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 32
  33. 33. ...está aquí y ahora.Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 33
  34. 34. Nicholas Negroponte: El teclado, sin duda, es el mejor nivelador social.Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 34
  35. 35. One Laptop Per ChildSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 35
  36. 36. Fundador & EditorSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 36
  37. 37. http://www.ted.com/talks/nicholas_negroponte_in_1984_makes_5_predictions.htmlSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 37
  38. 38. 1984, 5 predicciones ‣ Utilizaremos pantallas como libros del futuro. ‣ Utilizaremos interfaces táctiles. ‣ Usaremos “libros digitales” como dispositivos de aprendizaje http://t.co/EAVYhLAb y conocimiento . ‣ Todos este conocimiento vendrá empaquetado, como un producto. ‣ Habrá un computador por niño.Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 38
  39. 39. 1995, Ser DigitalSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 39
  40. 40. Control:La generación“por demanda”Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 40
  41. 41. Personalización: Los usuarios deciden que se ajusta a sus preferencias.Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 41
  42. 42. Medios Sociales: Yo confío en mis amigos y conocidos (y en su criterio)Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 42
  43. 43. 1996-2011Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 43
  44. 44. 1996-2011 Multimedia Hypermedia Interactivo Online Web Web 2.0 Comunidades Digital Social MediaSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 44
  45. 45. Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 45
  46. 46. De 1 Pantalla, por personaSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 46
  47. 47. A 3 ó 4 Pantallas, por personaSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 47
  48. 48. De 36MM de A 2100MM de usuarios online usuarios onlineSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 48
  49. 49. De 603,000 A 130,000 websites millones de websites http://www.techmadeeasy.co.uk/2011/04/15/ http://www.techmadeeasy.co.uk/2011/04/15/ qa-how-many-websites-are-there-on-the-internet/ qa-how-many-websites-are-there-on-the-internet/Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 49
  50. 50. De 0 usuarios Al tercer país más de redes sociales grande del planeta (sixdegrees.com) (750+ millones) http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html https://www.facebook.com/press/info.php?statisticsSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 50
  51. 51. + informaciónSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 51
  52. 52. Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 52
  53. 53. ProductividadSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 53
  54. 54. ProductividadSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 54
  55. 55. ProductividadSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 55
  56. 56. JAY DONOVAN 18 posted 17 hours ago MG SIEGLER 24 SARAH PEREZ posted 10 hours ago DISRUPT posted 13 hours ago With%Version%2.0,%Instagram%Focuses Klip%Debuts%Sleek%Mobile%Video ROBIN WAUTERS 2NumberFire%Raising%Seed%Round%To posted on Septem Graphical%Resume%Site%Vizualize.Me posted 21 hours agoBuild%The%Last%Fantasy%Football%Tool BEIJING Sharing%App%For%iOS,%Raises%$2M MyHeritage.com%Acquires%Family Finally Launches,%We%Talk%To%The%Founder. On%Re[engineering%The%Camera The%EYou’ll%Ever%Need With over 200,000 pre-launch signups and 40,000 October%31st— It was exactly one year ago today that I wrote up From%Matrix%Partners Tree%Backup%Service%BackupMyTree Ah, the life of young startups is exciting isn’t it? users in their beta program, it’s very likely that you November%1st,%2011 my initial lengthy preview of Instagram. I had a saw a vizualize.me resume link show up in a A new startup is throwing its hat into the mobile video sharing and MyHeritage.com, a relatively heavily-funded Beijing,%China feeling that when it launched, it was going to be Pivots. Ramen. Courting investors. A year ago, we friend’s Facebook status update last week when discovery space this morning—Klip. Klip’s newly launched free app Israeli startup operating a huge family-based big. I underestimated it. covered a fledgling startup called numberFire that the site soft launched. I know I did. LEARN%MORE allows users to capture, share, discover and view mobile videos. While social network, this morning announced that it is attempting to bring a deep, scientific approach to Fast forward to today. Instagram is just about to has acquired BackupMyTree, which enables many mobile video apps focus on the capture, editing and sharing of your fantasy football picks. Not long before our The Toronto based company (and winner of hit 10 million users. They are the nimble videos, Klip’s focus is on the discovery and providing the highest quality people to automatically backup their family history initial coverage, numberFire Founder and CEO Nik Startup Weekend Toronto 2011, and upstart that has become the gold standard in the video streaming around for mobile device. for free. Bonaddio won $100,000 from Regis Philbin on the International Startup Festival’s Top Elevator mobile social photo space . Everyone is gunning one-and-only “Who Wants To Be A Millionaire”. Pitch) has been gradually taking their resume for them. And so it’s fitting that today, a year after You simply shoot a new ‘Klip’ or grab one from your Camera Roll and This is the sixth acquisition by MyHeritage.com – (Check out Nik’s performance here.) Now, visualization service live over the last week or so. my initial post, they’re unveiling version 2.0 of their share it with the Klip community, your friends on Facebook, Twitter, on recent purchases include Germany’s OSN , Bonaddio could have taken that money and gone But they are considering their site fully load tested app. → Read More Poland’s Bliscy.pl and Dutch Family Network your YouTube channel, or by email. Within the app, you can watch Klips in on a timeshare in Aspen or a one-way ticket to and “officially” launched today. from around the world, follow other Klippers, re-klip the Klips you think ZOOOF. → Read More the Caribbean. But, being the pirate that he is, If you haven’t heard about it yet (unlikely), vizualze.me is a web service that imports your Linkedin are worth sharing again, or stay on top of hot topics by following Bonaddio made the bold decision to sink that storage. resume information and expresses it as an infographic. It’s a neat idea and an appropriate format for hashtags. → Read More game show moola right into his startup. the attention-span-challenged medium in which it lives…the Internet. → Read More My initial revie Bonaddio first tested the waters with numberFire SARAH PEREZ 5 posted yesterday something inno last year at the TechCrunch Disrupt DemoPit. scale?), it’s har SARAH PEREZ 6 Local%Recommendations%App%AlfredSince then, Bonaddio says he’s consumed an entire state’s worth of Ramen, Red Bull, and things are posted 13 hours ago technology worstarting to look up. The Pittsburgh native and his small team are part of the current summer class at LEENA RAO 6 New%Startup%Accelerator posted 12 hours ago details, here th Hits%iPad,%Plans%To%Add%DealEntrepreneurs Roundtable Accelerator in New York, were able to officially relaunch numberFire earlier ROBIN WAUTERS 9this month, and traffic is on the rise. (Monthly actives, the founder tells me, are near the 6-digit range.)→ Read More Simplee%Takes%On%Cake%Health,%Adds Advise.me%Launches posted 17 hours ago Bill%Payment%Feature%First Magisto%Debuts%Automatic%Video Curation%Soon Editing%Tool,%Raises%$5.5M%From%Li Advise.me is a newly launched startup acceleratorRIP EMPSON Simplee, a Mint-like platform for your healthcare bills, is and incubator with locations in the San Francisco Local recommendations mobile app Alfred has arrived in a new, Ka[shing,%Othersposted 8 hours ago and New York areas. However, through its “Global iPad-optimized format (iTunes) which includes deeper launching a new feature today that will help simplify the processmusiXmatch,%The%IMDB%For%Song of paying medical bills. Startup Initiative,” the group is encouraging integration with Facebook. The optional Facebook Connect sign-in companies to apply no matter where in the world feature enables Alfred to better learn about its users’ preferences Just like with Mint and your financial accounts, you give SimpleeLyrics,%Comes%To%iTunes%&%Spotify; they are located. Advise.me says it will structure by mining Facebook data for likes and check-ins. access to your medical insurance accounts. It then brings in all of Magisto, which offers a cloud-based video editing service, is things appropriately to work where the startup is your medical, dental, and pharmacy bills and presents them in an easy-to-understand dashboard. launching its tool in public beta today, in an effort to “make your Alfred, which comes from a startup called Clever Sense, is based, or it will help the company to relocate to one of its local areas instead.Passes%1M%Mobile%Downloads Simplee tells your total medical costs, how much you’ve paid out-of-pocket, your deductible, and how many doctor’s visits you and your family have had. If you’ve ever looked at an insurance statement, this → Read More videos worth sharing”. The company is also announcing that it has raised a $5.5 million Series B Round led by Hong Kong billionaire focused heavily on its use of algorithms to surface recommendations as a differentiating factor between it and other, information isn’t easy to find on these papers. But Simplee lays everything out clearly for users. Li Ka-shing’s private investment arm, Horizons Ventures, with similar applications. → Read More I don’t know about you, but I’m awful at → Read More earlier backer Magma Venture Partners participating. remembering the lyrics to songs, and I often find JOHN BIGGS 11 myself turning to Google search to answer my posted 13 hours ago Magisto is an intriguing product. It basically takes unedited video footage and automatically – as in, lyrical questions — and frequently, to lose without the help of actual people – turns it into short movies that are more fit for sharing with others. LATEST%ON arguments. Apparently, I’m not alone, as “lyrics” is one of the most searched-for terms on ERICK SCHONFELD 6 posted 12 hours ago Origo:%A%3D%Printer%For%Kids → Read More Keen On… Sir Owner Masqu Google. While a quick search is often all one FOTOPEDIA CREATES As predicted in “Mimsy Were the Borogoves,” The TechCrunneeds to flick on the light switch, overall, lyric search remains a pretty disappointing (and frustrating) Gaming, Movi toys will change the world. Our kids, growing upexperience. There are tons of lyrics sites out there, but most of them are unofficial, don’t have rights to A FLIPBOARD PHOTO ROBIN WAUTERS 0 Keen On… Sir with computers, game consoles, and endlessbroadcasting free lyrics, or they’re hiding malware. posted 19 hours ago POPULAR%POSTS visual delights, will have different minds than LEENA RAO posted yesterday 3 Consumers to MAGAZINE, BUT ITS Mokono,%Just%Acquired%By%Populis, Sequoia’s DoumusiXmatch is a startup trying to solve this very problem by building a database of legal song lyrics on previous generations and their children will be Buddy%Media%Launches%Intelligent Investors In Cthe web in the hopes of becoming the IMDB for legal song lyrics. So far, the site has collected over 5.5 even more unique. After all, our kids are about get (Founder Offic Google.com Has An NEW HTML5 SITE Buys%German%Blog%Network%Adnation Facebook%Data%And%Analyticsmillion songs (in 18 languages) and is not only building a database that meets with international rights get toy 3D printers and there’s no telling what Dixon) Have-tomanagement standards, but it is also developing an API to distribute its lyrics to music publishers, Unmissable Ad could come next. More on TechCrunservices, app developers, and hackers. Phew. → Read More Drawing Users… LOOKS EVEN BETTER Origo is a concept product right now but it should be available soon. Clad in purple plastic, the system Platform%For%Marketers is a standard extruder-type 3D printer that can make various small objects out of a thin stream of Exclusive - Right on the heels of Populis acquiring ABOUT About & Glam Buys Ning For plastic. The founders, Joris Peels and Artur Tchoukanov, are two experienced 3D printing experts. mokono for €8.2 million, the latter completed an Sponsored Ads $150 Million, Peels was the community manager for i.materialise and Shapeways. They designed the Origo to have acquisition of its own. Mokono over the weekend Andreessen J… a minimum of moving parts and a simple UI using 3Dtin as a design platform. closed the purchase of German premium blog Fresh with new funding, Buddy Media, a company that → Read More network Adnation, TechCrunch has learned. provides Facebook Page and social media management Is Printing A Gun The tools to brands, is launching ConversionBuddy, a data and The acquisition adds another 3 million unique Same As Buying A analytics platform for brand marketers. For the past year, Fotopedia has been laser-focused on reinventing the photo book for the iPad. monthly visitors to the mokono / Populis network, mostly readers from a number of popular German Gun?… Now, with 7 apps and 4.8 million downloads under its belt, it is turning its attention back to its website LEENA RAO 3 blogs like Spreeblick.com, BILDblog.de and crackajack.de. Mokono’s network now reaches 17 Buddy Media provides an all-in-one social media management system to help create, manage and and creating more magazine-like experiences. Today it is launching Fotopedia Magazine on Flipboard posted 14 hours ago million unique monthly users. Read more on TechCrunch Europe. → Read More track social campaigns on Facebook. The platform lets brand managers agencies create, manage and Facebook’s Smart and pushing out a complete overhaul of its website, which is built on HTML5 and designed for tablet Sobees%Brings%Social%News%Reader track Facebook pages in a variety of languages to drive and increase user and brand engagement. and smartphone browsers. → Friends Lists: Real Read More Users don’t need to have any prior FBML knowledge to create pages on Facebook and can createSARAH PEREZ 1 Again… NewsMix%To%Facebookposted 10 hours ago sleek and interactive pages fairly easily. → Read More ROBIN WAUTERS 2Card.io’s%SDK%Comes%To%Android posted 21 hours ago Sponsored Ads CRUNCHBOARD MyHeritage.com%Acquires%Family Sobees, the startup that develops social newsfeed for the iPadNewsMix, is bringing digital news curation to Facebook via a new app. JOSH ZELMAN 2 Card.io, the mobile commerce company started by two JOBS SERVICES posted on September 18th, 2011 former AdMob employees, Mike Mettler and Josh Bleecher Snyder, is launching a software development kit (SDK) for Android today. Business Analyst - Information Technology Department The aim of NewsMix is to make sense of the most popular content being shared by your Facebook friends. The NewsMix application for Facebook factors in Facebook “Likes” and brings together articles, photos, and Tree%Backup%Service%BackupMyTree (Founder%Office%Hours%With%Josh Kopelman%&%Chris%Dixon)%Have[to[ Software Engineer videos posted by liked Pages on Facebook, as well as friends. MyHeritage.com, a relatively heavily-funded The SDK for iOS launched in June, allowing mobile app flash AS3 developer → Read More Israeli startup operating a huge family-based developers to retrieve credit card information from cards Have:%Creating%A%Marketplace held up in front of the phone’s camera. As of today, the social network, this morning announced that it Tibco Developer MG SIEGLER 24 has acquired BackupMyTree, which enables company says that card.io is up-and-running in 80 iOS posted 13 hours ago Back-end developer (PHP,MongoDB) people to automatically backup their family history applications, with 750 developers in total having signed up With%Version%2.0,%Instagram%Focuses SARAH PEREZ 0 for the service. → Read More SEE%ALL posted 15 hours ago for free. Appsbar%Launches%Free,%DIY%App[ This is the sixth acquisition by MyHeritage.com – Productividad On%Re[engineering%The%Camera EVENTS recent purchases include Germany’s OSN , Building%Toolkit%For%BandsJAY DONOVAN 18 Poland’s Bliscy.pl and Dutch Family Networkposted 10 hours ago ZOOOF. → Read More DISRUPT It was exactly one year ago today that I wrote upGraphical%Resume%Site%Vizualize.Me my initial lengthy preview of Instagram. I had a feeling that when it launched, it was going to be DIY mobile app creator appsbar is launching a new toolkit for garage BEIJING big. I underestimated it. bands and other budding artists today called “Discography.” With thisLaunches,%We%Talk%To%The%Founder. Fast forward to today. Instagram is just about to option, available in the “create new page” section of appsbar’s free app builder, artists can enter in their Artist ID from iTunes or set up a SARAH PEREZ 5 posted yesterday October%31st— hit 10 million users. They are the nimble separate payment service to be used for selling their songs. With over 200,000 pre-launch signups and 40,000 users in their beta program, it’s very likely that you November%1st,%2011 upstart that has become the gold standard in the mobile social photo space . Everyone is gunning Included with the new toolkit are social sharing functions that allow Local%Recommendations%App%Alfred Hits%iPad,%Plans%To%Add%Deal saw a vizualize.me resume link show up in a for them. And so it’s fitting that today, a year after artists to send out messages to the app’s users when a new track is Beijing,%China friend’s Facebook status update last week when my initial post, they’re unveiling version 2.0 of their available for download. The artist can also recommend older songs LEARN%MORE Curation%Soon the site soft launched. I know I did. app. → Read More that are available for download, if they don’t have any new tracks to push. → Read More The Toronto based company (and winner of Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 Startup Weekend Toronto 2011, and International Startup Festival’s Top Elevator Pitch) has been gradually taking their resume 56 Local recommendations mobile app Alfred has arrived in a new, iPad-optimized format (iTunes) which includes deeper visualization service live over the last week or so. integration with Facebook. The optional Facebook Connect sign-in Carla Holtze is the co-founder of Have-to-Have, which is offically launching later this week. She calls it
  57. 57. ProductividadSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 57
  58. 58. UbiquidadSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 58
  59. 59. Yahoo: 86% de los usuarios de internet móvil utilizan sus dispositivos mientras ven televisión. UbiquidadSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 59
  60. 60. UbiquidadSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 60
  61. 61. ConexiónSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 61
  62. 62. ConexiónSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 62
  63. 63. Si ud tiene un celular, como prefiere que lo contacten? 22% Mensaje de Texto Llamada de Voz 51% Llámeme, pero no me deje correo de voz 26% Encuesta realizada por GizModo, Sept 2011 http://gizmodo.com/5841875/would-half-of-you-really-rather-be-called-than-texted ConexiónSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 63
  64. 64. Preocúpese por las herramientas al final... no al principioSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 64
  65. 65. 60 1999: 45 Repartición del mercado de búsqueda online 30 Yahoo Excite Altavista InfoSeek Lycos 15 0 Las Herramientas cambian. Siempre.Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 65
  66. 66. Quién tiene cuenta en Google+? Quien lo usa actualmente?Social Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 66
  67. 67. (Aceleración) LentitudSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 67
  68. 68. LentitudSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 68
  69. 69. LentitudSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 69
  70. 70. (Hiper-productividad) EnfoqueSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 70
  71. 71. cesar.trujillo@binar.io 312.386.7376 [+1] 201.693.4357 skp: trujiao @ cesartrujillo LentitudSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 71
  72. 72. http://visitsteve.com/made/selfcontrol/ EnfoqueSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 72
  73. 73. EnfoqueSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 73
  74. 74. (Ubiquidad) Una cosa. A la vezSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 74
  75. 75. Una cosa. A la vezSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 75
  76. 76. Una cosa. A la vezSocial Media Week • Reflexiones sobre Digital • Septiembre 21 / 2011 76

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