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Zemoga OTT Thoughts

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if you’re all queued up on what’s going on in the wild world of streaming, we’ve got you! ‍♀️‍♂️ Download our recap on the recent pieces we’ve featured on the subject just in case you missed them

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Zemoga OTT Thoughts

  1. 1. Can anybody out there explain what exactly is going on in the world of OTT/TVE/IPTV/SVOD? August 2019
  2. 2. welcome! The streaming wars are dueling more than ever before! CBS and Viacom just merged, creating one of the biggest entertainment and content companies worldwide. Disney+ is launching in December and Netflix lost users for the first time. We gladly present our series of OTT thoughts. Perhaps you can get some answers, perhaps you can raise more questions. Whatever it will be, please enjoy! #FromColombiaWithLove
  3. 3. 1. Staying ahead and differentiating yourself in the world of OTT/TVE/IPTV/SVOD
  4. 4. 1. Staying ahead and differentiating yourself in the world of OTT/TVE/IPTV/SVOD It’s obvious that there’s plenty of disruption going on, and the landscape has rapidly changed over the last few years and will continue to in 2019. With large portfolios like Disney, Viacom, NBC Universal continuing to launch apps for their primary and ancillary networks, how do the smaller, independent programmers stay relevant? How do large portfolios stay on top? As more and more apps continue to launch and consumers become more aware of their spending as opposed to passively opting in, how do you corner that subscription revenue?... read more.
  5. 5. 2. Your OTT app build: in house or out?
  6. 6. Whether or not you believe the future of TV is OTT (Over the Top, as in no cable box), having a solid strategy and solution that captures this continuing trend is paramount to any business that uses video or sees the overwhelming potential. It’s become common for consumers to “cut-the-cord” and give up cable TV and opt for SVOD services such as Netflix, Hulu, or HBO Now… read more. 2. Your OTT app build: in house or out?
  7. 7. 3. OTT is creating new challenges and opportunities for TV networks
  8. 8. They say history tends to repeat itself and just like what it did to music, digital has completely transformed the TV industry. But rather than heed the warning signs, listen to frustrated consumers or embrace new models enabled by technology, TV networks were more concerned with negotiating favorable affiliate contracts, not upsetting the MVPDs (multichannel video programming distributors) such as Comcast or Charter, and preserving the status quo. It was comfortable. It was how business has always been done. They say complacency kills… read more. 3. OTT is creating new challenges and opportunities for TV networks
  9. 9. 4. Direct-to-consumer tv apps vs. streaming service aggregators: how to compete… against yourself? featured content!
  10. 10. OTT is the New E-Commerce! Just like E-commerce, the direct-to-consumer subscription video market is also being dominated by Amazon. According to The Diffusion Group’s report The Future of Direct-to-Consumer Video Services – Analysis & Forecasts, 2018-2022, more than half of all direct-to-consumer subscription video purchases are made directly through Amazon Prime Channels. In a focus group conducted by OTT consulting company, 43Twenty, a majority of respondents reported that they would rather purchase a subscription video service through an OTT aggregator rather than directly from the network… read more. 4. Direct-to-consumer tv apps vs. streaming service aggregators: how to compete… against yourself?
  11. 11. 5. Driving OTT app engagement through bingeable user experiences
  12. 12. Content is king, but engagement wins it all. The average American consumer subscribes to 3 subscription video services and in today’s competitive OTT landscape, user experience has become increasingly important for media companies to differentiate their streaming video offerings… read more. 5. Driving OTT app engagement through bingeable user experiences
  13. 13. 6. OTT video apps: when cheap becomes expensive
  14. 14. As media companies brace themselves for a direct-to-consumer future, new over-the-top (OTT) video services are being created left and right. Over the next twelve months, we’ll see the launch of HBO Max, Disney+, and Apple TV+ among others… read more. 6. OTT video apps: when cheap becomes expensive
  15. 15. 7. Bonus track: our world-class Device Lab – the first in Latam and a rival to Silicon Valley tech giants – has launched! featured content!
  16. 16. With over USD $350,000 invested, Colombia is the first country in the region to offer a world-class Device Lab driven by design thinking and developed with the same level of quality as Google and Facebook in Silicon Valley. We couldn’t be more excited to announce that we’ve launched our Device lab, the first world-class laboratory in the region to validate, verify and test the design, deployment and operations of digital services we develop for our clients in the Americas… read more. 7. Bonus track: our world-class Device Lab – the first in Latam and a rival to Silicon Valley tech giants – has launched!
  17. 17. thank you to learn more, get in touch with us at info@zemoga.com.

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