Can anybody out there explain what
exactly is going on in the world of
The streaming wars are dueling more than ever before! CBS and Viacom just merged,
creating one of the biggest entertainment and content companies worldwide. Disney+ is
launching in December and Netﬂix lost users for the ﬁrst time.
We gladly present our series of OTT thoughts. Perhaps you can get some answers, perhaps
you can raise more questions. Whatever it will be, please enjoy!
1. Staying ahead and differentiating yourself in the
world of OTT/TVE/IPTV/SVOD
1. Staying ahead and differentiating yourself in the world of
It’s obvious that there’s plenty of disruption going on, and
the landscape has rapidly changed over the last few years
and will continue to in 2019. With large portfolios like Disney,
Viacom, NBC Universal continuing to launch apps for their
primary and ancillary networks, how do the smaller,
independent programmers stay relevant? How do large
portfolios stay on top? As more and more apps continue to
launch and consumers become more aware of their
spending as opposed to passively opting in, how do you
corner that subscription revenue?... read more.
Whether or not you believe the future of TV is OTT (Over the
Top, as in no cable box), having a solid strategy and solution
that captures this continuing trend is paramount to any
business that uses video or sees the overwhelming potential.
It’s become common for consumers to “cut-the-cord” and
give up cable TV and opt for SVOD services such as Netﬂix,
Hulu, or HBO Now… read more.
2. Your OTT app build: in house or out?
3. OTT is creating new challenges and opportunities
for TV networks
They say history tends to repeat itself and just like what it did to music, digital has completely transformed
the TV industry. But rather than heed the warning signs, listen to frustrated consumers or embrace new
models enabled by technology, TV networks were more concerned with negotiating favorable afﬁliate
contracts, not upsetting the MVPDs (multichannel video programming distributors) such as Comcast or
Charter, and preserving the status quo. It was comfortable. It was how business has always been done.
They say complacency kills… read more.
3. OTT is creating new challenges and opportunities for TV networks
4. Direct-to-consumer tv apps vs. streaming service
aggregators: how to compete… against yourself?
OTT is the New E-Commerce!
Just like E-commerce, the direct-to-consumer subscription video market is also being dominated by
According to The Diffusion Group’s report The Future of Direct-to-Consumer Video Services – Analysis
& Forecasts, 2018-2022, more than half of all direct-to-consumer subscription video purchases are made
directly through Amazon Prime Channels.
In a focus group conducted by OTT consulting company, 43Twenty, a majority of respondents reported
that they would rather purchase a subscription video service through an OTT aggregator rather than
directly from the network… read more.
4. Direct-to-consumer tv apps vs. streaming service aggregators: how to
compete… against yourself?
5. Driving OTT app engagement through bingeable
Content is king, but
engagement wins it all.
The average American consumer subscribes to 3
subscription video services and in today’s competitive OTT
landscape, user experience has become increasingly
important for media companies to differentiate their
streaming video offerings… read more.
5. Driving OTT app engagement through bingeable user experiences
6. OTT video apps: when cheap becomes
As media companies brace themselves for a
direct-to-consumer future, new over-the-top (OTT) video
services are being created left and right. Over the next twelve
months, we’ll see the launch of HBO Max, Disney+, and Apple
TV+ among others… read more.
6. OTT video apps: when cheap becomes expensive
7. Bonus track: our world-class Device Lab – the ﬁrst in
Latam and a rival to Silicon Valley tech giants – has
With over USD $350,000 invested, Colombia is the ﬁrst
country in the region to offer a world-class Device Lab driven
by design thinking and developed with the same level of
quality as Google and Facebook in Silicon Valley.
We couldn’t be more excited to announce that we’ve
launched our Device lab, the ﬁrst world-class laboratory in
the region to validate, verify and test the design, deployment
and operations of digital services we develop for our clients
in the Americas… read more.
7. Bonus track: our world-class Device Lab – the ﬁrst in Latam and a rival
to Silicon Valley tech giants – has launched!
to learn more, get in touch
with us at firstname.lastname@example.org.